Ppc Rockstars On Webmasterradio.fm

[David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain/>

[Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts. Natalie focuses on strategic growth planning and testing. She explains how search marketers can find great results by building audiences off of your targeted names and doing some competitor conquesting. />

[Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe. />

[Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis.Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. />

[10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji. They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. />

[Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Big Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations./>

[Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns. />

[Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success of all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies, he has worked with such as Amazon, Yahoo, and Google he prefe

[PPC David Szetela welcomes Frances Donegan-Ryan, the Global Community Engagement Manager at Bing Ads. She tells us about Janes of Digital where women who work in the search and digital space get the stage. Where you can expect your voice to be heard, your effort to be recognized and your initiative to be credited to your innate awesomeness. />

[Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new ad format, feature, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX and Pubcon. His work has also been featured on CNET and CNN. In 2016, Mark was named one of the 15 most influential PPC Experts in 2016 by PPC Hero./>

[What Lies Ahead for PPC and Display in 2018 as David Szetela talks to John Lee, the Learning Strategist for Client Experience Design & Delivery for Bing Ads at Microsoft. They discuss what is being shown at this year's Consumer Electronics Show and much more/>

[Talking about The Great PPC Ad Testing Debate as David Szetela talks with Melissa Mackey, search supervisor at gyro and founder of BeyondThePaid.com. She discusses how "there have been several opinions thrown around regarding which PPC ad test settings should be used for best results. It’s been interesting to watch the debate play out in blog posts and on Twitter. And to add confusion to the mix, Google recently announced that they were reducing the options available for ad rotation to two: optimize and rotate indefinitely." />

[Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC autmation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too./>

[Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include: Lisa Raehsler from Big Click Co Senior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. />

[PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include: Lisa Raehsler from Big Click Co Senior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. />

[Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently. LinkedIn Targeting Methods and Campaign Strategies. AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation./>

[Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn't believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c. After Google’s annual big Adwords announcement conference call, Melissa said she " held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers." Melissa has been doing PPC since the dawn of Adwords in 2002. She's currently Search Supervisor at gyro, the largest independent B2B agency in the world. />

[Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes. We learn about how it can apply to Facebook advertising, getting granular with messaging and graphics on ads in general, plus segmentation concerns. />

[David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing? What are some of the cool new audience features that Google has launched? Plus, an overview of how marketers can and should be thinking about their audiences, audience overlays, advanced audience targeting tactics and more. />

[Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior./>