True North

This episode is the third in our mini-series, Design Horizons, and is the season finale for True North. We feature interviews with Jeff Gothelf, Andy Budd, Chris Thelwell, Jake Causby and Joe Robinson. As with many trends that have seen a rapid rise, there is a strong likelihood that there may be an equally strong decline in design. It is fear of this risk that is prompting many designers to call for their fellows to prove their value. It stands to reason that, if designers can prove their worth and, thus, convince their employers that design is providing a strong return on investment (ROI) to them, they’ll have no choice but to keep championing designers. Now, if that were easy, nobody would have a worry, but it’s not. How can design—something that companies have traditionally assessed according to the taste of a few important people—prove to a company that it’s providing real, measurable value? How can UX designers show that they are actually valuable, strategic assets who can impact all areas of a business

This episode is the second in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry. In this episode we look at the UX Design education problem and hear how to schools (plus Google) are looking to fix it. Follow us at truenorthpodcast.com or on Twitter.

This episode is the first in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry. In this first episode we look at diversity and hear how one lady in particular is not only thriving in a male dominated arena, but also helping to pave the way for other women. This episode feature Jeff Gothelf, Jared Spool, Andy Budd, Georgie Bottomley & more... Follow us at truenorthpodcast.com or on Twitter.

Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe.  They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO). To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you. To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

The Royal Children's Hospital in Melbourne, Australia, sees tens of thousands of children each year. Many of them are extremely anxious about the testing and procedures they need to endure during their treatment. We tell the story of how an app was created, using thoughtful UX, which made a significant improvement in the anxiety levels of, and gave back a feeling of control to, these kids. To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

When you have hundreds of thousands of users and they are all having a terrible experience on your app you are faced with the kind of viral negativity and mass exodus all companies fear. This is what Domain.com.au was faced with. Find out how they focused on UX Design and a new design framework to turn their disaster of an Android App into an award winning product. To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

How does UX design change when you are dealing not only with implants and a whole ecosystem of stakeholders, but when your results have a very real impact on someone's quality of life. To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.