Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Is a "High Bounce Rate" Bad, and 10 reasons to be on Snapchat When we ask our clients if they know how their digital marketing efforts are performing, they often quote a Bounce Rate percentage or some other standard Google Analytics site metrics such as “pages per session” or “time on site” and so on, with the assumption that a bounce rate above some percentage is bad. Let's shatter that myth and talk about some ways to improve!   Snapchat is all the craze right now, so here are 10 reasons why you should consider jumping on the platform.   Andiamo!   About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United,

How Donald Trump Won Social Media Without Showing Up to the Debate In this episode, Vincenzo dives into the numbers behind Donald Trump not showing up to the GOP debate in Iowa last night. They say less is more, and these numbers below prove it. Check out the Google Trends chart that shows how often the GOP front-runner was searched. Google Trends During the Seventh Republican Debate | InsideGov   Andiamo!   About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over

Happy Birthday Snapchat Discover, Donald Trump, Ted Cruz and the Super Bowl In this episode, Vincenzo jumps into what Snapchat Discover has meant to 23 content publishers.  Over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings. Cosmopolitan’s Snapchat Discover channel generated, on average, 19 million views per month, Poynter reports. Cosmopolitan.com generates 20 million unique visitors per month, according to its website. BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic. With the 2016 Election creeping up, who is making the most of their ads? Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't help him much, they do drive voters away from Cruz. Those are some of the findings in a study by insights platform Qualtrics, which recruited more than 1,200

How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice

Is your agency operating at the speed of culture? And five tips on building better business relationships. In this episode, Vincenzo talks about: How fast digital marketing is moving and what your digital agency SHOULD do for you Five tips on building better business relationships Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning follo

Budweiser, Crime Documentaries and Presidential Candidates In this episode, Vincenzo talks about: Budweiser's new visual marketing overhaul Why crime documentaries are going places traditional journalism isn't How Presidential candidates are using social celebrities and new social media Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning

Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into

Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning fo

Facebook Sports Stadium, Chipotle and Why Manning v. Brady is Fixed In this episode, Vincenzo talks about: Facebook Sports Stadium Chipotle's dirty details Why Peyton Manning versus Tom Brady has been the NFL's golden child since the start of the season. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has

Google Jumps Into Real-Time Marketing with YouTube Instant Ads Real-time marketing has been a buzzy concept in marketing circles in recent years as advertisers tried to use Twitter in particular to get in on big consumer conversations as they unfolded. It has yielded a wide variety of results, with consumers latching onto some brands' timely messages but tuning others out. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Ra

Nielsen Gets More Social! The Nielsen ratings have come under scrutiny in recent months as the ratings system had no answer for social media conversations including conversations about shows on streaming networks like Netflix. Announcing yesterday, Nielsen will begin listening to conversations on both Twitter and Facebook to deliver more accurate numbers to advertisers. What do you think? Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rac

It’s a question that I find myself asking nearly every day. “You just favorited my tweet, why won’t you just retweet me as well!?” First let me explain briefly what the two can be perceived as, and then let you know my gripe. Twitter’s Favorite is probably the most confusing function on the network. There are so many ways to interpret it, and the one receiving it is left with many choices on how to perceive it: Bookmark, some users use services like Pocket or Instapaper to go back and read favorited tweets at a later time. Agreement with tweet/love it, the user sincerely enjoys the opinion and may or may not share the same opinion. Ending the conversation, no need to respond anymore. Sharing favorites, because favorites are public and anyone can see your favorited tweets, you give access to anyone to view. While many celebrities will state in their profile, “Retweet is not an endorsement”, they fail to mention what a favorite means. I’d like to take Filip Lipev‘s take on what a Retweet is. Simply, “retweets

NFL Divisional Round Picks with Yarby With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show.  Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough. Kansas City at New England  Green Bay at Arizona Seattle at Carolina Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver) Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketin

Super Bowl Ads, Facebook Audience Overlap and Apple iAd Marketing Update   In this episode we briefly touch on: A-B InBev purchasing three minutes of ad space during the Super Bowl while showcasing Shock Top and Michelob Ultra alongside Bud and Bud Light. Facebook is testing Audience Overlap, a way for marketers and advertisers to compare similarities between audiences (think venn diagram). Apple to disband the iAd team and allow publishers sell ads directly to advertisers. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand B

Star Wars: The Marketing Machine Star Wars is the biggest cross-generational marketing machine we've ever seen. In fact, over the past 38 years, Star Wars licensed products have earned a whopping $20 BILLION! That's billion, with a 'B'. It's no surprise that the latest movie has only increased the desire for these items and fuel the Star Wars marketing machine even more. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while comma

CES Technology Trends for 2016 and Beyond Which tech trends will matter the most to marketers? Agency executives that were at CES in Las Vegas last week shared their biggest takeaways for marketing and tech for the future. In this episode we talk about: Wearables that matter only if we need them. Health tech getting more awesome. Muzik's headphones will help us forget about Dre. VR and AR aren't for everyone but worth trying. Motors matter. Self-driving cars are here and coming. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand

Twitter Integrates Periscope Broadcasts in Tweets Since launch, there have been over 100 million broadcasts created on Periscope. Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, Twitter is replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The B

Steelers, CES, Drones and more! Every year, in Las Vegas, the Consumer Electronics Show brings out the latest startups and technology to a global stage. I couldn't make it this year, however, thanks to Snapchat and livestreaming video, along with friends Brian Fanzo, Sunny Lenarduzzi, Amy Schmittauer, Robert Scoble and Joel Comm, I felt like I had a front row seat.  Here is some of the coolest tech that showed up this year. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create th

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Times Square and Balls are Dropping Snapchat has come up a lot lately, enough for it to be at the center of one of the world's biggest events -- New Years Eve Ball Drop in Times Square, New York City.   We had the pleasure of having the amazing Frankie Greek, a Snapchat storyteller and does some really cool stuff for awesome brands like the Shorty Awards, Animoto and the aforementioned Times Square Ball Drop!Andiamo! Links of Interest: Check out the Times Square Ball Drop here 5 Reasons Your Brand Sucks on Snapchat Shorty Awards Use the official hashtag: #BallDrop Check out Frankie here: WTFrankie on Snapchat @FrankieGreek on Twitter About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voiceover Artist, Rachel Creveling Rachel owns Belle Strategi

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect'   Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo! Vincenzo's Italian Lesson: Che palle! (keh PAL-leh) Translated word for word as, "What balls!" it's the short and sweet equivalent to "What a pain in the ass!" Tack it onto the end of any annoying activity for added emphasis: "We have to climb all those stairs? Che palle!" or mumble it under your breath when someone causes you general agitation: "Put a scarf on or you'll get pneumonia!" Che palle. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, R