Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In episode 30 of the Social Business Engine podcast, Bernie Borges interviews Jim Claussen, Social Business Practice Leader at IBM. We discussed the magic of the connected enterprise. In a connected enterprise, the answers to questions can be crowdsourced to get the best possible answer to a question or problem. Customers can get the best answer from the collective knowledge of the connected enterprise. The connected enterprise brings great value to it customers, employees, partners by providing the best answers to questions through a collaborative workforce. Tune in to catch Jim's answer to Bernie's "one thing" question. Catch the show notes at http://www.socialbusinessengine.com/podcasts/. 

On episode 29, Bernie Borges interviews Katie Roberts of Laureate International Universities. Katie  Katie describes how Laureate develops and implements their social media marketing plans with a focus on the entire lifecycle of the student from enrollment through their alumni years. Katie packs a lot of information in this 30 minute conversation. And, for the first time I've captured the conversation in transcript format, nearly word for word on our show notes page at socialbusinessengine.com. This episode is sponsored by PeopleLinx. Download the white paper: How to Build an Employee Advocacy Program. Just go to http://bitly.com/sbeemployee.   

On episode 28, Bernie Borges interviews Liz Breese of Crimson Hexagon.  Liz and Bernie discuss 4 out of the 9 Essentials of Online Opinion Monitoring as documented in an e-book published by the Crimson Hexagon team. This e-book introduces the essential components of social data analysis and illustrates the benefits of each aspect. It explains how understanding the nuances of conversation in social media helps brands gain more insight into, and perhaps some measure of control over, how the public perceives their brand. This ebook can be downloaded at: http://bit.ly/sbebrandequity Visit the Social Business Engine website for more podcasts and video episodes featuring practitioners and thoughts leaders sharing their experience, wisdom and insights to help you advance your social business journey. 

On episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program. Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/ Download the e-book at bitly.com/sbeemployee. 

On this episode of the Social Business Engine podcast, Bernie Borges interviews Tom Schwab of Goodbye Crutches. Tom is on a mission to share his learned insights about the power of "marketing is not a department" through user generated content coming from loyal customers. In this episode we discuss the five keys to build and harness long term customer relationships through user generated content. This episode is sponsored by PeopleLinx: Social Selling Made Easy. Learn How to Empower Employees to Become Brand Advocates.

In episode 25 of the Social Business Engine podcast, you'll meet Eric Tung, Social Media Manager at BMC Software. BMC is a global software company supplying IT management solutions including automation, cloud, mainframe and monitoring technologies to business from SMBs to Global 100 companies such as Adobe. A social business treats content marketing as a team function. At BMC they have taken this to a high level using an approach they call REACT. The acronym stands for Rapid Engagement and Content Team. It's made up of solutions marketing people at BMC across the globe, spanning all time zones. REACT is an awesome example of the social business journey at BMC. Tune into this episode to here Bernie Borges interview Eric Tung from BMC Software to learn about their social business journey.    This episode is sponsored by Content Marketing World, the largest content marketing event on the planet.

On episode 24 of the Social Business Engine podcast, my guest is Alex Manthei, Community Manager at Mention. We discussed findings from a recently published white paper titled: The When, Where, Who and How of Communicating Online to Get More Mentions. My conversation with Alex touches on two of the five social business pillars: use of social technology and being data driven. On this episode Alex and I discussed the lessons learned from 1 billion online mentions across 200K alerts delivered to their customers. You might be surprised to learn the percentage of mentions that were neutral, positive and negative. I know I was... This episode is sponsored by Content Marketing World, THEE can't miss marketing conference taking place September 8 - 11, 2014 in Cleveland, OH. Save $100 when you register by going to socialbusinessengine.com/cmworld and enter promo code "socialbizengine" at checkout.  To your social business success! Bernie Borges Host, Social Business Engine Digital TV Show and Podcast  

On this episode, you'll learn from Marielle Covington and Dan Zucker how Autodesk's social business journey is focused on storytelling at scale. The company views social media as a culture and a channel to connect with designers and consumers that use Autodesk products. Autodesk is a 30 + year old software company that makes 3d design and entertainment software, used by designers, students, hobbyists, and engineers addressing problems around the world. Background on Autodesk's Social Business Journey Autodesk's marketing leadership challenged their team to shift from engaging the customer on social media in an ad-hoc and experimental manner to a much more targeted and intentional manner. Notice the social business focus! So, they organized around a hub and spoke model to make the shift. At the center of their model is a small team which manages and works closely with stakeholders from different vertical areas of the company.  Catch the entire interview with Bernie Borges on episode 23 of the Social Business E

In this episode, Jeremy Epstein, V.P. of Marketing at Sprinklr, discusses the elements needed for organizations to be social at scale. Sprinklr is an enterprise software company whose product provides social infrastructure to large companies. The topics we discussed on this podcast episode are excerpts from an awesome e-book with 64 contributors from over 45 companies who are on the cutting edge of the social experience management. Brands are under increasing pressure to deliver a good experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. After all, social business is all about connecting with the customer as an individual. Catch the entire interview with Bernie Borges and Jeremy Epstein at our show notes page at http://www.socialbusinessengine.com/podcasts/.     T

  In episode 21 I interview Michael Stelzner, CEO of Social Media Examiner. We largely discussed the power of an online destination through a multi-author blog.  A multi-author blog is a destination. By creating a destination with highly valuable content from multiple authors, you can capture the almighty email address from visitors. Once you have an email address, you own it. Of course, people can unsubscribe. But, with a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the short run it's a lot of work to build your asset (the list). In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Tune into episode 21 of the Social Business Engine podcast hosted by Bernie Borges to learn from Michael Stelzner's success.  Catch the show notes here: http://www.socialbusinessengine.com/podcasts/build-online-destination-multi-author-blog/. 

In this episode, Joe Pulizzi, founder and CEO of Content Marketing Institute, and Robert Rose, CMI's Chief Strategist and frequent workshop leader, discuss a topic they cover often in their workshops and keynotes. Most businesses don’t have a content marketing strategy. Only about 40% believe they have one. Those businesses that have a documented content marketing strategy are more effective. Those with a plan for the creation and distribution of valuable, relevant and consistently published content get the best results. However, most businesses fall down in consistency. This episode is sponsored by Content Marketing World, taking place September 8 - 11, 2014 in Cleveland, OH.

In this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing  more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic cats. Big Cat Rescue is in its 22nd year of operation. It’s not a zoo. It's an operating sanctuary. Visitors who tour the facility see how the cats are cared for on their 70 acreage property. I recorded this podcast on location at Big Cat Rescue, sitting just 10 feet from a beautiful bengal tiger. Big Cat Rescue is a social business. You’ learn how Carole Baskin has experimented with just about every social channel, and settled on those that drive awareness and help to raise the funds they need to operate the sanctuary.  It's horrible to witness big cats living in people’s backyards or in basements. What makes people happy is seeing where their donations go. In the age of social media, people can see how the animals are living in a natural sanctuary just by visiting the website and the Big Cat Rescue YouTube ch

My guest on this episode is Jeff Rohrs, author of the amazing book: AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, as well as head of ExactTarget’s Marketing Insights Team. When Jeff speaks to audiences about the subject of audience, he begins with a reminder that marketers should use paid, owned and earned content to not only sell in the moment, but to build a proprietary audience for the long term - as an asset. Those brands with a loyal proprietary audience depend less on paid media. Proprietary Audience Development - PAD - is about developing audience that reduces a brand's dependency on paid media to engage with your brand to buy more. The strategy begins with an understanding of where your audience spends time so you don't waste time in places where they are not. The show notes for this podcast episode are available at the Social Business Engine show website at http://www.socialbusinessengine.com/podcasts/proprietary-audience-imperative/.    

In episode 17 you'll meet Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom HBS / T-Mobile. You'll learn how T-Mobile launched a successful pilot program for a new B2B VoIP offering using Viralheat for predictive social analytics.  This was the first time T-Mobile was attempting to launch a B2B product. Paul’s team embarked on comprehensive reach across multiple networks. Targeted keywords were established to determine sentiment about the T-Mobile brand. Additionally, Paul set out to identify customers who are not satisfied with their existing VoIP system. The Viralheat insights were integrated with Salesforce data and other look up data to identify relevant people for a pilot program. Paul intelligently selected a target list that resulted in 500 target customers for a pilot. Paul said “because they are so relevant and engaged, they are more than just customers, they became influencers.”  Tune into this episode of the Social Business Engine podcast. Visit our show n

I recorded this episode at Social Media Marketing World 2014. In this episode, Janet Chang provides insight into Deloitte’s adoption of social business. Social business adoption at Deloitte has been building for marketing, recruiting talent and brand building. Not surprisingly, not all the member firms are at the same level, but they are seeing increasing awareness and adoption. Janet points out that the opportunities over the next year are to activate DTTL and member firm professionals as brand ambassadors. Employees are being invited into their social business program to provide comfort, confidence and getting them engaged as brand ambassadors. There is more emphasis on listening and engaging on specific topics, as well as integrating subject matter experts into the content strategy. Visit the episode show notes at http://www.socialbusinessengine.com/podcasts/. Janet Chang is Social Media Manager for Deloitte Touche Tohmatsu Limited.  The opinions expressed here are those of Ms. Chang and do not necessarily

On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand. Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business.  This episode is sponsored by PeopleLinx. Download their e-book: Everyone's in Marketing.

In episode 14 (the first non-fractional episode) I'm joined by Justin Levy, Director of Social Marketing at Citrix Systems.  Justin calls out that marketers want to focus on the sexy part of social media. But, we need to take care of our own house. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 Citrix employees across six languages. The policy became mandatory under the corporate compliance program which is required by all employees. Tune in to learn how Justin Levy drives social business success at Citrix with proper governance that gives employees confidence while protecting the corporate brand.  Show notes are available at our Social Business Engine website. This episode is sponsored by PeopleLinx, a global leader in social business software. Download the e-book: Everyone's in Marketing for 5 easy to implement steps to improve your brand's discoverability using LinkedIn.  

In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are. Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show notes with links to additional resources on this topic at http://www.thesocialbusinessengine.com/podcasts.  This episode is sponsored by PeopleLinx. Download the white paper Everyone's in Marketing at http://www.thesocialbusinessengine.com/peoplelinx. 

Jill Rowley is recognized as the queen of social selling. She has redefined ABC to "always be connecting." In episdoe 5.4 Jill explains how the modern buyer has changed dramatically. The modern buyer is digitally driven, socially connected and mobile with multiple devices. She is empowered with unlimited access to information. She doesn't want to be closed. Jill teaches sales professionals to stop selling and start serving to win more customers. Get the show notes for this episode at http://www.thesocialbusinessengine.com/podcasts/. This episode is sponsored by PeopleLinx. Download their white paper: Everyone's In Marketing at http://www.thesocialbusinessengine.com/peoplelinx    

On episode 5.3, you're going to meet Jason Miller, Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Jason is the author of an amazing e-book titled the Sophisticated Marketer's Guide to LinkedIn. And, that is the topic of this episode...This episode is sponsored by Outbrain, the leading content discovery platform.