The Food Startups Podcast

Informações:

Sinopsis

We bring in top performers like Bob Moore of Bob's Red Mill, Legendary Investor Jim Rogers (Skip the MBA and Start a Farm), and founders of emerging food startups in a weekly show designed to educate and entertain. Exclusive tips and insights to help you build a meaningful and profitable food business.

Episodios

  • Ep96 - IoT Produce Tracking and Startup Wisdom - Tom of Fresh Surety

    02/06/2016 Duración: 22min

    Produce going bad is no secret: 50% of the shelf life is already gone before you can visually detect that the fruit has gone bad. Fresh Surety is working on solving the problem with "real time freshness reporting anywhere in the world for a few cents per carton." It could really change the world. As we covered in the Bluecart episode, this startup is founded on 10X thinking. Over the past 30 years as founder and CEO Tom Schultz has guided multiple technology companies from concept to liquidity event, including IPO, NASDAQ listing, and nine-figure exit. I recommend this episode to everyone: Going through the process, concept all the way to exit Being the senior guy among the young Food X startup community How to correct your "bad ideas" What Tom learned at Dole Foods The concept behind Fresh Surety Advantages of raising venture money Tips for food startups after being in the game 30+ years The two key points that must be proved to investors Selected links from the show: Fresh Surety A Simple Explanation of T

  • Ep95 - NYC Startup Life and The Protein Hustle - Ryan of Protings

    26/05/2016 Duración: 24min

    Ryan Wiltse was working as a CPA. Common to many guests on the show, along with his cofounder, he realized that they wanted more than the status quo; a higher calling than the "cubicle finance life". So they founded a healthy snack food company out of Brooklyn. Their first product is named ProTings, A vegetable snack with 15 grams of protein per serving. Ryan explains the "why" behind the product, the problem they solve and how they are growing the company: Marketing at fitness and bodybuilding events On nutrition label panels and balancing taste, ethics, and health Distribution strategies for the company (You can find it at Wegmans!) Usability advantages of their snack The transition from full time job to startup mode Making it work financially as a startup in NYC Why Qwest nutrition has had phenomenal growth + success The Food X Cohort - how it has helped the company Raising capital and the future Advantages of a finance/accounting background in running a food startup Selected links from the episode: Prot

  • Ep94- Changing the Menu Game - Jeff Hong of Bite

    19/05/2016 Duración: 19min

    "We've noticed that most restaurants don't put much effort into their menus, which is their most important tool for selling their food." Bite was founded in 2015 by two friends who set out to transform the way restaurants sell to their guest experience. They offer restaurants digital menus that can be easily updated, are more visually appealing, and do a better job of explaining the entrees. I learned a lot in this interview. Jeff educates us on their mission and strategy for getting Bite into thousands of restaurants nationwide: Communicating the unique value proposition What is most important in selling new clients and more importantly KEEPING them. Learnings from the sales/marketing process Understanding exactly who your customers are How they scaled their solution to offer Bite remotely anywhere in the country On being a disruptive company and overcoming the resistance to change

  • Ep93- Problem Solving Lessons From The Last 10 Guests

    12/05/2016 Duración: 12min

    Hey FSP Community. The last 10 guests have a common theme. They solved either their own problem or a problem they saw in the world. I share my thoughts on each. This is a great refresher episode and a way to start exploring the last 10 guests. Have a listen! Selected Links From This Episode: Episode 92 – On Becoming a Rockstar Social Entrepreneur – Lisa of Kuli Kuli Episode 91 – Breaking the Rules to Better a Supply Chain – Karl of Direct Origin/Swillings Coffee Episode 90 – “Will you help me bring this fruit to the US?” – Linh and Myron of XOI Company Episode 89 – Building a Community in NYC – Ashly of Barley + Oats Episode 88 – How to Crush Kickstarter & Business – Lisa Q. of NOMIKU Episode 87 – American Hemp, Activism, and Life on the Bourbon Trail – Chad Rosen of Hemp Foods America Episode 86 – Natural Prophets, Whole Foods and Advice for Millennial Food Entrepreneurs Episode 85 – How to Build a Brand Using Art, Values, and Experience Design – Jody Levy of WTRMLN WTR Episode 84 – How to Create Impactf

  • Ep92- On Becoming a Rockstar Social Entrepreneur - Lisa of Kuli Kuli

    05/05/2016 Duración: 22min

    Roughly six years ago, Lisa was in the Peace Corps in a remote village of Niger. Eating a limited vegetarian diet, she was feeling malnourished. On discovering the superfood moringa, she solved her "sluggish energy" problem. And she decided to use moringa as a vehicle to solve problems for others. Fast forward to today, her company Kuli Kuli foods is a thriving business making a positive social impact in West Africa and Haiti. Before Kuli Kuli, Lisa wrote political briefings for President Obama in the White House, served as a United Nations Environment Programme Youth Advisor and worked at an impact investment firm in India. Lisa shares her story: On a life of service and becoming a social entrepreneur Why she mentors young women entrepreneurs Social impact in the non-profit sectior vs "business" Life in Niger Limitations of the non-profit sector Turning Moringa into reality The quality control of unknown superfoods in the US market Obstacles she has had to overcome Selected links from the show: Kuli Kuli F

  • Ep91 - Breaking the Rules to Better a Supply Chain - Karl of Direct Origin/Swillings Coffee

    28/04/2016 Duración: 20min

    For every 20 lots of coffee Karl tastes, only 1 makes the cut for his final container. A direct trading coffee company requires work. It's not just visiting beautiful coffee farms. Karl Wienhold has some stories to tell. He frequently has to take longer routes to coffee farms to prevent contact with leftist guerrillas that have plagued the country for 60 years. My favorite story is Karl's effort to change a supply chain and involve rural farmers in Colombia. Learn about international trade and specialty coffee: How he learned the craft of selecting and cupping coffee Explaining the economics of coffee to the end consumer Breaking the rules, a few things that he does different Selling in the US, but living outside of it Avoiding guerrillas on Karl's coffee travels Defining direct trade and vertical direct trade Shade grown coffee and the environment The man, Jack Swilling (see his bio below) On "coyotes": intermediaries and their effect on the coffee and farmers Working through the El Nino catastrophe Select

  • Ep90 - "Will you help me bring this fruit to the US?" - Linh and Myron of XOI

    21/04/2016 Duración: 29min

    The title of the episode is a question from Bkrong, an Ede (ethnic minority group) farmer from Vietnam. Bkrong was also the host mother of Linh, cofounder of XOI company. Linh Tran and Myron Lam met on a 2013 trip to Vietnam on a research grant from Brown university. There, they discovered the Gac fruit growing in Bkrong's backyard. Upon further research, they realized Gac fruit was packed with beta-carotene and lycopene; a new superfood was born. How could they bring the Gac fruit to the U.S. and include the Ede in the process? This episode tells their story: The challenges faced by the Ede How the idea was born How to introduce an unknown fruit to the U.S. Tackling ethnic inequality via social entrepreneurship Changing the supply chain All about the Gac fruit Selected links from the episode: XOI Company XOI IndieGoGo Campaign ($34,611) Gac Fruit The Ede People Tessa Stuart Author Page  

  • Ep89- Building a Community in NYC - Ashly of Barley + Oats

    14/04/2016 Duración: 24min

    Ashly Yashchin created Barley + Oats to solve a problem. She was pregnant and worried about her baby's health. So, she learned and practiced a healthy pregnancy diet. 9 in 10 women are micronutrient deficient, affecting their fertility, pregnancy and postpartum experience. Ashly is quickly establishing herself as an expert in the space. But first she had to become accepted by the community: Detailed customer profiling How to develop community trust Putting on successful events Understanding your niche Mom sourcing Mom bloggers Logistics and bike messengers Mentioned in the episode:Barley + OatsDemeterBarefoot BlondeUber RushPremium Rush (the movie I couldn't recall)

  • Ep88- How to Crush Kickstarter & Business - Lisa Q. of NOMIKU

    07/04/2016 Duración: 22min

    NOMIKU was born from two successful Kickstarter campaigns that totaled over $1.3 million and have thousands of units in homes and restaurants around the world. Lisa Q. Fetterman, the co-founder and CEO, is equally gifted and inspiring. She launched the first home sous vide immersion circulator machine on the market. Yes, you've tried sous vide cooked food even if your not familiar with the term. I wasn't. Top restaurants, Chipotle, they all use this cooking method. Lisa has been featured in Wired, Make, CNET and Forbes, and was named on both Forbes and Zagat Survey’s 30 Under 30 lists for her pioneering work in the food space. Her book Sous Vide at Home is available on preorder from Amazon now. On top of all that, Lisa is a YCombinator graduate, where she worked on the app Tender.  Lisa takes us to school: How to put on a successful Kickstarter On moving to China to produce their product "Every night I met 5 new people for real" Makerspace/Hackerspace - where the gadget was born "What humans yearn for is tru

  • Ep87- American Hemp, Activism, and Life on the Bourbon Trail - Chad Rosen of Hemp Foods America

    31/03/2016 Duración: 39min

    Chad Rosen is nicknamed "Hemp Man" in New Castle, Kentucky. A California transplant, he is spearheading the movement for industrial grown US hemp. Watch the video (and support) his IndieGogo to learn why hemp is so important to the economic, environmental, and nutritional future of the United States. U.S. legislation is severely restricting the hemp movement. But not for long. Chad is on a mission for federal change. And it starts in Henry county, Kentucky which is on its' way to becoming the agricultural center for the hemp crop in America. If you're interested in starting a movement and/or becoming an activist, learn from Chad: Why hemp is a game changer for the US on economic, environmental, and nutritional fronts The history of Kentucky in hemp agriculture Moving from Cali to a town with 5 baptist churches and 800 people Legislation problems in the US current shortcomings and restrictions to success How to talk, dress and solicit permits from the DEA Making a superfood available for all, not just the wea

  • Ep86- Natural Prophets, Whole Foods and Advice for Millennial Food Entrepreneurs

    24/03/2016 Duración: 35min

    This is the history episode you have to listen to! Joe Dobrow wrote the textbook on the history of the natural foods industry: Natural Prophets. He masterly weaves U.S. history and the natural foods industry history side by side. Joe served as the head of marketing for Fresh Fields, Whole Foods Market, Balducci’s and Sprouts Farmers Market. The inside look at the industry educates us on where we've been and where we're going: What the baby boomer natural foods titans were like in their late 20's/30's Visionary and Whole Foods founder John Mackey - king of the industry Why someone starting a food business should read Natural Prophets Whole Foods's "Libertarian Philosophy" Learning to compete from John Mackey and Michael Jordan The natural foods industry enormous if not underreported influence on Silicon Valley MBArk - Joe's program to steer MBA's towards social impact businesses Selected links from the show:Natural ProphetsMBArkSilent SpringMo Siegel/Celestial SeasoningsStonyfield FarmThe Purpose Collaborati

  • Ep85- How to Build a Brand Using Art, Values, and Experience Design - Jody Levy of WTRMLN WTR

    17/03/2016 Duración: 26min

    Jody Levy knew she was going to be an artist in 3rd grade when she got into the flow state painting a Georgia O'Keefe piece. Fast forward to 2016, her watermelon water drink WTRMLN WTR (website) will be nationwide in 7500 stores this summer. Cold pressing 14 million pounds of watermelons in 2016. Last month, many of the Denver Broncos drank it before they went on to upset the Carolina Panthers in Super Bowl 50. How have they achieved success so quickly in one of the hardest industries around? This episode will help you to think deeper about your company's branding and marketing. I credit a lot of Jody and her team's success to their comprehensive understanding and execution of experience design. You'll learn how to apply the concept to your food project and more: How to think about storytelling Experience design - how to pickup this invaluable skill Brand ethos - tactics vs strategy Why are there no vowels in the brand name How they select their wellness experts Utilizing waste melons (think Hungry Harvest)

  • Ep84- How to Create Impactful Editorial Content - Jeffrey of New Food Economy

    10/03/2016 Duración: 21min

    Jeffrey Kittay is a native New Yorker who spent time in the academic world as a journalism professor @ Columbia University. Later, he worked as a publisher. Four months ago, he decided to start his own e-magazine: The New Food Economy. I love the content. It is aimed to help entrepreneurs like us create change as part of the "food movement". We discuss: The art of helping food entrepreneurs with actionable advice How to create great long-form content How to find (and tell) interesting stories What is the online publishing business like? Certification nation!! The triple bottom line Why "everything in business is personal" How to find journalistic talent. Selected links from the episode: The New Food EconomyJeffrey Kittay BioWhat can open-source do for the food movement?In Maine, a farm-to-campus revolution?Verdict: in Maine, Big Food Service wins againWelcome to certification nationContact Jeffrey    

  • Ep83- Making Shrimp Great Again - New Wave Foods

    03/03/2016 Duración: 25min

    I'm so proud to have Dominique Barnes and Michelle Wolf on the show. They are the founders of New Wave Foods. They create seafood in a lab not the ocean. Their first product is recreating shrimp using plant proteins and marine algae. This interview blew my mind. Fresh out of IndieBio, a biotech accelerator, and a $250,000 grant, they are currently raising capital with investors. Their first customer: Google. The lead vegan chef at Googleplex put in an order for 200 pounds. The environmental and social issues of commercial seafood production are numerous and serious. It is precisely what makes New Wave so important. Listen to their story and be inspired: The why behind New Wave Foods Getting the shrimp texture and nutritional profile right Demo day @ IndieBio Fundraising, marketing, and their blueprint to grow the company Stopping slave labor + shrimp fishing The muscular structure of a shrimp Why marine algae is amazing Behind the scenes of the day-to-day @ New Wave Foods On being founders AND roommates Sel

  • Ep82- Jess Jackson, California Wine, and Laws of Power

    25/02/2016 Duración: 10min

    One of the most formative biographies on food and business that I have read is A Man and His Mountain: The Everyman who Created Kendall-Jackson and Became America’s Greatest Wine Entrepreneur.   Jess "Stonestreet" Jackson passed away in 2011. A self-made billionaire, he was vital to the transformation of California wine and was a champion in horse racing. Using concepts from the legendary strategist, Robert Greene, I analyze the key traits and power laws that Jess Jackson followed. They allowed for him to build a wine empire. Enjoy the show:   Selected links from the show: A Man and His Mountain: The Everyman who Created Kendall-Jackson and Became America’s Greatest Wine Entrepreneur. Robert Greene Author Page  Jess Jackson Dies at 81, a Wine Grower With a Taste for Thoroughbred Racing Photo Credit: Under Creative Commons 3.0 - User:Packyourlunch

  • Ep81- Elevating the DC Food Scene - Caesar Layton of Cultivate Ventures

    18/02/2016 Duración: 28min

    Cultivate Ventures is changing the Washington DC food scene. They invest time, money, and expertise into promising startups in the DMV. A few years ago, Caesar Layton, the founder, was commuting to South East Asia as an agricultural economist. After poor customer service from an online grocery, he sent an email to them and got called back by the founder. A few months later, Caesar invested in the company and took over as the CEO. Today, his firm is investing and advising. Wheeling and dealing. They are betting everything on the under-appreciated DC food scene. Caesar shares his story: The survivalist skill set (developing skills on the fly) The value-chain appoarch time = relevance | relevance = access | access = opportunity “Capital is never enough” “your business is not that great and you’re not that smart”  Focus on the non-sexy Learning from failure Selected links from the show:Cultivate VenturesRelay FoodsCultivate Ventures Bets Big on DC's Food SceneDAIBoratKick IncubatorSeeking Wisdom: From Darwin to

  • Ep80- The Hustler's Mindset (How to Dominate) - Anthony Rodriguez

    11/02/2016 Duración: 38min

    Anthony Rodriguez is the founder of Lineage Interactive, A mini ad agency meets a production company. They work with Anna Rawson, David Ortiz, Chris Culliver, Amare Stoudemire, Diplo, Nas, Dwight Howard, Carmelo Anthony, Paul George, Amare Stoudemire, 8 pro sports teams, and many other athletes, musicians and actors. Lineage formally started 12 years ago with athletes who were struggling to get off the court income. He has been honing his craft since he was a kid, helping his parents build a cosmetics business that got into big box retailers like Target and Walmart. While he maintains a low profile, Anthony is a power player in digital media for artists. He's proud of his "old school" mentality around building a business that provides real value. I had a great time speaking with him and there is so much we can learn to become better entrepreneurs: How to operate in world that it is out of control The short term mindset epidemic On pain tolerance Advice for those who want to start multiple projects at once Pr

  • Ep79- How to (really) Utilize Your Network - Sophie of EatPops

    04/02/2016 Duración: 29min

    She dreamed up EatPops in 2013 while studying for the Bar exam, becoming frustrated by the lack of healthy snack (and dessert) option. In 2014, it became a reality. EatPops is now in over 300 locations throughout the country, including stores like Fairway and Whole Foods . Sophie was recently named to Forbes 30U30 and is making dessert healthy with her fruit and veggie pops.  Noni, Acai, Kale, Spinach, Carrots, Vanilla, and Mango are among some of the ingredients you’ll find in her popsicles. We reflect on her foray into the food biz: On asking for feedback Biz dev partnerships with  SoulCycle, modelFIT and Lululemon How to utilize your network Dealing with rollercoaster moments Building a support group Why she still maintains her status as an active lawyer Sophie's daily routines and habits Mentioned in this episode:EatPopsEmail SophieSophie in ForbesBristol FarmsLazy AcresThe Art of LearningSweet GreenThistle

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