Retail Gets Real

The Macy's Thanksgiving Day Parade started back in 1924, but it's still bringing Americans together for a shared cultural experience that delights both young and old. Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, joins Retail Gets Real to share how it all comes together and what it means to Macy's.   Learn more at retailgetsreal.com.

What does it take to create “the most interesting store in the world?” In this episode, Tal Nathanel, CEO of SHOWFIELDS, discusses the process of reinventing how to use retail spaces with a fresh take on creating immersive customer experiences. Learn more at retailgetsreal.com.

Men's grooming brand Hawthorne is spicing up the men's personal care market, using technology to provide a personalized experience and catering to men who don’t know much about grooming products. CEO and co-founder Brian Jeong shares the origins of Hawthorne, as well as why accessibility in the personal care space involves more than just lowering the price point. Learn more at retailgetsreal.com.

As the trade war continues, U.S. businesses and consumers are paying the price, but how did we get here and what is the end game? Scott McCandless, Trade Policy Leader for PwC US joins the podcast along with NRF Chief Lobbyist David French to shed light on how tariffs are impacting the industry.  Learn more at retailgetsreal.com.

Ministry of Supply brings a scientific approach to redesigning the work wardrobe, blending high-tech performance materials, extensive research and experimentation. On this episode, CEO and Co-founder Aman Advani talks about what happens when engineering meets fashion and what the future of retail looks like. Learn more at retailgetsreal.com.

NRF forecasts that 2019 holiday sales will grow between 3.8% and 4.2% over 2018, to between $727.9 billion and $730.7 billion. NRF Chief Economist Jack Kleinhenz discusses what's behind those numbers and the state of the economy heading into the holidays. Learn more at retailgetsreal.com.

Original release date: Oct. 15. In a world where customers do everything on smartphones, ZIVELO CEO Healey Cypher says the store of the future isn’t robots and AI. It’s more about seamless—maybe even invisible—tech that helps associates assist customers and stores become self-aware.  Learn more at retailgetsreal.com.

Take Care, a natural skincare and wellness shop in Washington, D.C., is so effective at creating inviting spaces that its customers want more reasons to stay in the store. Becky Waddell describes how the business finds new ways to use its retail space, from experimenting with co-working to introducing new services.  Learn more at retailgetsreal.com.

Winning as a team is a core tenet of Zulily. The online retailer’s Brian Doherty joins the show to talk about how Zulily brings together various departments to create a personalized and compelling experience that brings customers back every day — even when they don’t want anything. Learn more at retailgetsreal.com

Drybar CMO Sarah Hoffmann joins the podcast to share how the company known for its in-store experience is focusing on mobile and personalization to extend the VIP treatment to guests outside the store. Learn more at retailgetsreal.com.

Retailers that don’t change won’t survive in this landscape. Lee Peterson, EVP of brand strategy and design at WD Partners, discusses the trends driving change and what it takes for retailers to adapt in a world where mobile devices give consumers anything, anywhere, any time. Learn more at retailgetsreal.com.

Hardware wholesaler, True Value Company, has been in business for almost 70 years and, today, serves more than 4500 independent retail stores. Divisional Vice President of Marketing Strategy, Sue Smolenski chats about how the company is continuing to innovate both online and offline, in a changing marketplace. Learn more at retailgetsreal.com.

The retail experience of the future is personalized, but what actually resonates with consumers? How can retailers deliver personalized experiences at scale? In this episode, research experts Joe Beier and Rachel Bonsignore from GfK share insights from their latest study. Learn more at retailgetsreal.com.

Demographic, social and technological disruptions are causing retailers to reevaluate their approach to building teams and cultures. Carrie Duarte, a leader in PwC’s Workforce of the Future, joins Retail Gets Real to talk about how organizations can keep up with the pace of change, from finding new sources of talent to the business case for diversity and inclusion. Learn more at retailgetsreal.com.

A piece of Lilly Pulitzer apparel is immediately recognizable; its vibrant prints and inimitable energy have been delighting customers for 60 years. President Michelle Kelly joins this episode of Retail Gets Real to talk about how the iconic Florida brand stays relevant and uses “the love of Lilly” to bring people together. Learn more at retailgetsreal.com.

Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event. Learn more at retailgetsreal.com.

Retail expert James Mullan, formerly SVP and Head of US Business at UK consultant firm GDR Creative Intelligence, describes the trends in retail today that he thinks will have the biggest impact in the future and shares how retailers can adapt and evolve to rapidly changing consumer behavior. Learn more at retailgetsreal.com.

As the EVP of Loss Prevention and Global Sustainability at Gap Inc., Keith White has a one-of-a-kind title and position: While protecting the company’s people and assets, he also takes care of the planet. White joins this episode of Retail Gets Real to discuss emerging trends in the loss prevention world and how the apparel retailer is taking corporate social responsibility to the next level. Learn more at retailgetsreal.com.

As retailers seek to build personalized and engaging customer experiences, they’re collecting more consumer data. PwC’s US Cybersecurity and Privacy Leader Sean Joyce joins the show to discuss how retailers must practice transparency around data collection and protect consumer data to build trust with consumers in the age of experiential retail. Learn more at retailgetsreal.com.

Cuyana uses its philosophy of “fewer, better” things to create thoughtfully made items, appealing to women who have become dissatisfied with fast fashion. Co-founder and CEO Karla Gallardo discusses how the business was born, the journey to opening stores and how to grow a brand built on trust. Learn more at retailgetsreal.com.