Building A Law Firm

Today's podcast is both a blast from the past and new content, all rolled up into one. And I couldn't be more excited. Jacob Sapochnick is known in many circles (especially these circles) as the Facebook lawyer. He is one of the few attorneys I know who have taken the time and put in the work to make Facebook marketing work for his law firm. But it wasn't always like that. Jacob started his firm a few years ago and did a lot of the same stuff I did. He blogged, he reached out, he blogged some more, he reached out some more, and the business started coming in. Then he started posting on Facebook and things got crazy. In the interview you're going to hear Jacob's story and how he grew his face book following to over 100,000! And, believe it or not, the massive following wasn't purchased. It was the result of one post gone viral (and it wasn't even related to the law). If you are thinking about starting a law firm or wondering how to start a law firm on a budget, or just wanting to up your game when it com

This weeks podcast is all about lawyer advertising. But not in the way that you think. What's different about this week's podcast is I'm talking about how law firms advertise in the Yellow Pages. Yep, I said Yellow Pages. But, again, it's not in the way that you think. The only way you can find out what I'm talking about (and this is definitely something you want to hear) is to listen to the podcast... [leadplayer_vid id="54DAA224A368D"] Resources I Love Marketing Podcast My weekly book giveaway

Some time ago, after I did my original interview with Marc (you can see that at The Law Firm Marketing Podcast) we were talking and decided we just had to sit down and record a special series outlining our general thoughts about social media and how to use social media to get clients with your law firm. Well, we finally sat down and did it, and now I want to share it with you. At least, I want to share a part of it with you. If you want to hear the rest of our talk, which ended up being over two hours long, just let me know by hitting the "I want it all" button below. That will get you signed up for my weekly email newsletter and get you the key to unlocking our full conversation. I WANT IT ALL! Enjoy! [leadplayer_vid id="54D924CE045DB"]

In this episode of The Art of Lawyering Podcast, Five-Minute-Friday edition, I talk about the difference between those lawyers who excel, the pros, and those lawyers that don't, the amateurs. Enjoy! [leadplayer_vid id="54D676060E96D"]

This site and my life just wouldn't be complete without a podcast. It's a way for me to talk directly to you, to get others to talk directly to you (via interviews), and to give you access to this great information in ways other than simple text. So, welcome to The Art of Lawyering Podcast! Before I get going with this, though, I want to ask you a favor (and for that favor I'm going to give you something). There are 4 simple steps to this favor. 1. Listen to the podcast. 2. Go to iTunes and subscribe so you never miss an episode. 3. While in iTunes, leave a review of the podcast. 4. Click here to get signed up for my weekly book giveaway. The Weekly Book Giveaway I didn't just want to give you a bunch of cool, free information. I wanted to share with you some of the books that helped me start my law firm and helped me become the great person that I am today. That's what the free book giveaway is. You only have to sign up once and you'll be entered in the drawing every single week. Now, I am limiting i

Tonight I watched my beloved Seattle Seahawks lose in excruciating fashion to the New England Patriots. And I'm a glutton for punishment, so I didn't just turn the TV off when the game ended - I stuck around for the press conferences. The thing was, though, when I listened to what the guys were saying, I heard some great lessons for law firm owners and for life in general, so I thought I'd share them here. To find out what they are, listen to the podcast... [leadplayer_vid id="54CF21D51A21A"]

In this week's podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC's of law firm marketing, and the secret to getting new clients. Enjoy! [leadplayer_vid id="54C495CD9C0FC"] Resources thomsinger.com Thom on Twitter The ABC's of Entrepreneurs

Everyone suffers from fear. Even the top performers, major rainmakers, and gurus experience fear. What separates them from you is that they have incorporated strategies into their lives to overcome fear. And that's what Julie is here to talk about today. The Cheat Sheet What are three strategies for overcoming fear? How to work a room the right way. What separates great performers from average ones. Whether or not it's possible to go from average to great. And so much more... [leadplayer_vid id="54B4248ED3FAD"] I know how important it is to get my name out there to people that can send me business. And I know how receptive people generally are to meeting me. So why do I still find myself, from time to time, circling the block around a the office of the meeting I have trying to pump myself up to go through the door? That's what Julie Helmrich is here to talk to us about today. She's a psychologist who's focus is on overcoming fear and making you a better you. She's the creator of the Year of Personal Grow

Let's get one thing out of the way right up front. Law Firm Confidential is now open! But, it's only open for a few days. And, I'm giving you a win-win opportunity. Right now, while membership is open, you can have your first month for $1. If you're interested just click here. (If, when you click, you see a screen that tells you membership is closed, put your name and email in there and you'll be the first to know the next time membership opens.) LFMM 085: Ten Lessons Learned from Coaching The new year is upon us, and I thought this would be a great time to try to convince you to get help to reach your goals. No, you don't need to join my group. That's not what this is about. It's about taking giant leaps forward with your business. I have and have had coaches and that's how I've done it. You should too. By the way, these are in no particular order. 1. Crushed the learning curve. 2. Hanging with "A" players. 3. Accountability. 4. Access to resources/inside info. 5. Mindset shift. 6. Confidence. 7

It's that time of year again! Time to talk goals for 2015. And to do that, I thought there was no better way than via podcast. Instead of boring you with all of the details, I'll just point you to the play button. Happy goal setting! [leadplayer_vid id="5486A6C1D8250"]

For #askchris 002 we've got a question from Adam: I'd really like to know more about infographics- they seem to be all the rage. However, buying a professional one is crazy expensive. Secondly, how should they be used properly to get good quality back links. To see the answer, check out the video below! [leadplayer_vid id="5476D9A78C5A3"]

In this episode of the Law Firm Marketing Mastery Podcast I speak with Law Insider founder Preston Clark. One of the cool things about Preston is he's taken his law firm education and applied it outside of the legal field. Yes, he was a lawyer for a bit, but soon after entering the real world realized his passion was elsewhere (he talks all about this in the interview). What Preston does have is a wealth of knowledge for marketing and sales. And he was kind enough to share his best stuff with us. Hit the play button. You won't be sorry. Preston Clark of Law Insider [leadplayer_vid id="5472FB8237CA6"] Know You Should be Creating Content but Aren't Sure What to Do? I've created a free report outlining exactly how I think of ideas, create content, distribute content, and use it to get clients. And I'm giving it to you for FREE. To get that free report, just click the link below: CLICK HERE: Free Report - Be Everywhere Blueprint

In this episode of the Law Firm Marketing Mastery Podcast I answer a reader question. That question is: If I could go back in time and change one thing I did when I opened my law firm, what would it be? If you want the answer, all you have to do is click the play button! If I Could Change One Thing... [leadplayer_vid id="5472DB0661E0E"] Know You Should be Creating Content but Aren't Sure What to Do? I've created a free report outlining exactly how I think of ideas, create content, distribute content, and use it to get clients. And I'm giving it to you for FREE. To get that free report, just click the link below: CLICK HERE: Free Report - Be Everywhere Blueprint

I got an email the other day from Wayne. Wayne wanted to know what I'd do if I had $5,000 and had to start a law firm all over again. Instead of just telling Wayne, I thought I'd tell all of you. It just seemed like the right thing to do. The funny thing about this question is that when I originally started my firm in 2009 I started with exactly $5,000 (I talk about it in the podcast - listen if you want the details). 5K Law Firm Startup [leadplayer_vid id="5469AD193D467"] Show Notes These show notes are actually important because I talked about a bunch of stuff that I'd be using if I were starting a law firm again (and I know a ton of you want to know how to start a law firm). Here you go: Godaddy.com (URL purchase) Free Wordpress Themes Web Hosting Option 1 - Hostgator

You can't even think about starting a law firm without hearing someone talk about law firm SEO. It's the buzzword of the decade. But, for all the talk of SEO, there aren't very many people out there who know what it is or how it works. Today I'm here to pull back the curtain, at least about what I know about it. Law Firm SEO Experience The cool thing about my experience with SEO is that I got into it before I even opened my law firm. It's fair to say I was a little bit of an internet marketer back in the day. That means I would target a keyword (think cufflinks), I would build a website for that keyword, I would create traffic for that website (this is where SEO came into play) and then I would sell stuff on the site. That is pretty much what we do today, right? We offer legal services and we want people to find us so they can purchase them when they need them. The Dark Side of Law Firm SEO Before I get to the explanation I want to talk about one other thing real quick: the dark side of law firm SEO. Wh

I've been asking for successful attorneys to come onto this show since I started it all those years ago. And only a few have raised their hands and volunteered their time to tell their story. Today, I'm happy to introduce you to another. What I most enjoyed about this interview was Brett's honesty. He didn't pull any punches when talking about his journey. Successes, challenges, good times and bad, he shared it all. I can't wait for you to hear it. Brett Trembly, Miami Business Attorney [leadplayer_vid id="54607EB8695DA"] It is my pleasure to introduce today’s guest on the show, a life long entrepreneur who has turned that passion into starting and building a successful Miami law firm focusing on helping other business reach the heights of success. I met our guest via Marc Cerniglia, a recent guest on the show. When we finished up I asked him if he could give me some names of lawyers that were killing it with their practice. Without hesitation, he put in touch with our guest here today. It is my honor and

I got a question from one of the members of Law Firm Confidential today that I thought would be a great topic for a podcast. Here's the email: Chris, I wanted to shoot you an email and ask a question of you. You can either answer me directly or feel free to do it in a podcast or email or something. My question is when do you take time to work on your law firm? Do you set aside some time each day, or do you set a big chunk during the week? The reason I am asking is because I find it easy to get a lot of things done if I set aside a big chunk of time but when things come up it's really easy to cancel working on the firm and just take care of an issue. The podcast in law firm confidential are doing great . I don't think my law firm would be close to a successful if I didn't have these resources thanks for putting all the time and effort into them. No, thank you for working so hard on your firm. I do what I can to give you the tools, but you have to take the initiative to do the work. Great job! I think you'l

If you listened to last weeks podcast, then you know this weekend I was in Scottsdale at a conference called PLF Live. It was an amazing conference with amazing people doing amazing things and making amazing amounts of money. As I am want to do, I wanted to share with you some of the things I learned so you can take these lessons and use them to skyrocket your success. 10 Ways to Skyrocket Your Success Here are the ten things I learned that you can use to skyrocket your success. If you want to know how they can skyrocket your success, listen to the podcast or the video. Forgiveness; Grace; Confidence; "I Know That."; Hanging with "A" Players; Masterminds/Coaching; Don't Compare Your Back of Room to Their Front of Room; Authenticity; Vulnerability; Taking Action. These are concepts that I guarantee will help you make more money with your law firm right now. Watch the video, listen to the podcast, and get ready to skyrocket your success. And, when you're done, leave a comment below and let me know which it

Conferencing for Success This week's podcast topic come straight out of real life. Last week I attended an all day CLE for personal injury lawyers. And this week I'm attending a 3 day conference in Scottsdale to learn more about starting a successful law firm. That got me to thinking about the criteria I have for choosing whether or not to attend a CLE or conference (the criteria aren't the same). I thought I'd share that criteria with you. [leadplayer_vid id="5431C9798CDF7"] Starting a Law Firm? Building a Law Firm? You're in the Right Place. Not only have I started and built a successful law firm, but I've been building a way to teach others to do the same. And I've been building both since day 1. Do you think it would be fun to learn the secrets of a successful law firm owner? Do you think it would be beneficial? Then why don't you take the plunge? If you are interested in learning how to start a law firm click the link below to learn about the group I've created to jump start your firm. lawfirmmarke

Law firm internet marketing can seem like some mystical, impossible to understand thing that successful attorneys somehow have control over. Talk to any attorney and you will immediately hear buzzwords like SEO, email marketing, adwords, and social media marketing. The truth is probably 1% of the people talking about this stuff actually understand it. The other 99% just don't want to seem uninformed. Today you enter the 1%. Marc Cerniglia, Law Firm Internet Marketing Expert [leadplayer_vid id="54287C639D8BF"] One of the questions I most often get from listeners and readers is "what should I do with my website that will get me clients?" If you've been asking this question, then today is your lucky day. My guest today has spent the last several years thinking about how to make the internet work for you, making it work for clients, and teaching people how to build a strong business foundation on the internet. He is the co-founder of One Marketing, a company that helps law firms create professional websites and