Studio Sherpas Podcast

In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact. Key Takeaways  You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.  Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio. Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections. About Alyssa Houseknecht Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking “pretty.” Using her 7-step framework, Alyssa has proven that a Confident Bran

In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients. Key Takeaways You'll discover the importance of truly understanding your worth in the filmmaking industry. You'll gain insights into setting clear boundaries with clients, ensuring mutual respect. You'll learn how to approach potential clients with confidence, professionalism, and clarity. About Andrew Mason Andrew has over 14 years in producing podcasts and hosting 100s of conversations. He has hosted/produced the GTD Podcast for 5 years (to iTunes Biz #5). Everyone has a voice and a message to share, and Andrew is passionate about "Amplifying Messages that Matter."  In This Episode [00:00] Welcome to the show! [03:05] Meet Andrew Mason [07:12] Joining the Studio Sherpas Masterclas

In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable insights for aspiring visual artists and offers a glimpse into the intricacies of visual storytelling. Key Takeaways  Discover the importance of specialization in the video and photo industry. Learn the value of setting clear boundaries and expectations with clients. Understand the dynamics of a successful video and photo team. About Joel Cordero Joel Cordero is a Video Producer and Photographer with a Federal Drone Pilot License. He works closely with clientele to develop advertising concepts and content distribution strategies. He produces engaging videos designed to enhance brand awareness and messaging. His ab

In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth. Key Takeaways Discover the value of building a supportive community in the filmmaking and entrepreneurial world. Learn how to adapt and thrive in challenging times by reflecting on your business goals. Gain insights into the importance of personal growth and embracing change in your creative journey. In This Episode [00:00] Welcome to the show! [01:24] The importance of community [04:02] The roller coaster of business [05:59] Pushing forward [08:11] The most important aspect of the Onward Summit [09:59] Change in order to grow [14:28] Staying balanced in life [17:56] Outro Quotes "Having a healthy marriage is incredibly important in running a successful busi

In this episode of the podcast, Ryan shares a powerful message about recognizing your true worth in the world of video business. Discover how understanding your value can transform your approach to pricing, client acquisition, and business confidence. Key Takeaway Learn the importance of valuing your unique perspective and expertise in the video industry. Understand how setting the right prices aligns with your worth and attracts ideal clients. Gain insights into building a thriving video business while staying true to your passion. In This Episode [00:00] Welcome to the show! [01:26] AI filmmaking resources [03:29] Tapping into creative expression [07:57] It’s ok to charge your worth [09:13] Your unique perspective [10:36] The value of video [11:54] Value yourself [14:22] Ask better questions [16:24] Finding the right audience [17:43] Niching workshop [19:07] Outro Quotes  “Understanding your worth is the first step to building a successful video business." "Setting the right prices isn't just about numb

In this episode, Ryan interviews Jeremy Thibodeau. They explore the enduring theme of passion and purpose in the world of work. Jeremy emphasizes the significance of passion in attracting clients who value that enthusiasm and highlights the importance of having a "guiding star" to stay motivated and on track. The conversation also delves into the globalized nature of remote work and its impact on collaborations with clients worldwide. Tune in to gain valuable insights into succeeding in today's professional landscape. Key Takeaways Discover the importance of passion in your filmmaking journey. Learn how to stay motivated by focusing on your 'guiding star'. Understand the globalized nature of today's video production industry. About Jeremy Thibodeau In 2014, Jeremy started a creative agency which has to date delivered on over 700 mandates, many for clients like Louis Vuitton Americas, EssilorLuxottica North America, Sephora Canada, BMW Canada, P&G Canada, Air Miles, Canadian Tire, TD, Cadillac Fairview,

In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT.  Key topics covered include: The significance of face-to-face interactions in building trust. The challenges and benefits of using AI tools like ChatGPT. The essence of simplifying communication for better understanding. The humorous side of AI-generated content. Key Takeaways You'll grasp the importance of authentic, face-to-face communication in building trust and understanding client needs. You'll discover the potential and pitfalls of using AI tools like chat GPT in video production. You'll appreciate the value of simplifying messages and the unexpected humor AI can bring. About Crystal Tosh Crystal Tosh is a marketer, SoTrue co-founder, and advocate for animal welfare and the environment. With degrees in psychology and public h

In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.  Key topics covered include: The transition from motion design to leading a consulting company. The growth journey of Root Insurance with Kevin's involvement. The importance of being a strategic partner rather than just a videographer. The art of understanding and addressing client pain points. Key Takeaways  You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients. You'll gain insights into the challenges and rewards of transitioning roles within the video industry. You'll understand the significance of addressing client pain points and delivering tailored video solutions. About Kevin Rapp Kevin Rapp has spent over 15 years in the video production industry, star

In this episode of the podcast, Ryan is joined by Walid Azami to discuss the business of video production. They dive into the importance of positioning oneself as a solution to clients' problems, understanding clients' needs, and how to approach pricing and sales. Key topics include: The importance of being a solution to a problem clients have or will have. How to stand out in a crowded market. The power of reaching out to people and building relationships. The impact of surrounding yourself with positive, idea-driven people. Key Takeaways  You should walk away knowing how to position yourself as a solution to clients' problems and stand out in a crowded market - and a little strategy you can use to compound the opportunities for new work that can have HUGE dividends. You'll discover the importance of reaching out to people, building relationships, and surrounding yourself with positive, idea-driven individuals. You'll gain insights into the power of being human, connecting with others, and making a positi

In this milestone episode of the podcast, Ryan discusses the unpredictable nature of the video business, the challenges of prospecting, and the importance of adaptability. He shares personal experiences, insights from his journey, and the evolution of his production company, Tell Studios. Ryan also touches on the significance of niching down in the industry and the transformative power of documentary storytelling. Key Takeaways You'll discover the importance of predictability in the video business and how to navigate the feast or famine cycles. You'll understand the transformative power of documentary storytelling and its impact on brand connection. You'll gain insights into the challenges and rewards of niching down in the video production industry. In This Episode [00:00] Welcome to the show! [02:22] Facing a tough economy [05:19] Lead generation [07:50] Niching to Enroll Films [10:46] An evolving team [14:35] Creating processes [21:03] Enroll Films! [24:13] Meet The Difference Makers Podcast [31:04] Hir

On today’s show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them. We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business! Key Takeaways Leverage AI and human creativity to create effective and efficient video content Video is t

Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren’t selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling! Key Takeaways Price your offerings based on the problems that you solve for your clients Position yourself as the expert to lead the sales process to a successful outcome Use empathy to create real connection and communicate value About Matt Johnston  Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He

On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business. We also talk about some different strategies for effective video marketing for your business and for your clients. It’s important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business. Key Takeaways The road to success is long and takes steadfast consistency. Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money. Use a consistent and intentional social med

On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what problem you solve, and how you can accomplish this for them; you will be able to pull in more leads, build trust, and convert those leads into sales that are supported by a healthy and genuine relationship. It’s time to clear things up and move forward into greater success for your business! Key Takeaways Find a common denominator that links your target clients. Use the 3 P’s of Positioning to communicate with clarity who you serve and how you help them. When marketing, lead with the problem that you solve for your client. Use the ABCs of business to diagnose the health of your business and identify what is holding you ba

Today on the show, I talk with Dorien Morin-van Dam, an expert in organic social media and content marketing, about the slippery subject of social media marketing for your business. In the conversation, we break down some simple ways that you can get started with social media marketing for your business that is meaningful and effective for you. We also discuss the importance of targeting your marketing so that it is not a waste of time and how to repurpose content to maximize your exposure and impact with the least amount of effort. This show will disrupt any fears or hesitations that you have about getting into the world of social media marketing for your business and provide you with some practical steps to make your social media game more easy and effective than ever before!  Key Takeaways Use authenticity, storytelling, and behind the scenes content to create engaging and compelling social media content that grips your target audience. Repurpose content in many forms for maximum exposure and impact. In o

No one wants to be the annoying person who simply pesters people until the agree to buy. That approach to marketing will only take you so far, and is not the way to create fulfilling relationships. On today’s show I talk to Duane Zingale about his journey of breaking away from that style of pressure marketing and instead leveraging genuine relationships. Stop viewing yourself as a salesperson and start viewing yourself as a leader. Once you have built a healthy relationship with someone, you can then lead them into the best option to solve their specific problem. This leadership style of marketing will lead you to so much more success and a network of fulfilling relationships. Key Takeaways Stop focusing on getting a sale and start focusing on guiding your potential clients into what is best for them Capture their heart and then they will trust you with their minds Use The LISTEN Framework to connect truly with others and lead them into a sale About Duane Zingale  When Duane Zingale is not lost in a Lego Fa

In the digital landscape that we live and do business in, the human-centered connection has been stripped away from many of our relationships. On today’s show I talk with Ethan Beute about how to overcome this hurdle and excel in all of your relationships through embracing human-centered communication. We focus on one of the simplest and most effective ways to break down this digital isolation - video messaging. Sending video messages allows you to interact with others like no other form of digital communication. By leaning into human vulnerability and accessing all of the forms of verbal and verbal communication, video messages communicate your message and leave no room for misinterpretation. They also make the viewer feel heard and understood. All of these aspects combined with a genuine care for your clients will build healthy, long-lasting relationships that evolve into the backbone of your entire business!  Key Takeaways Digital communication strips the humanity from our business relationships Use video

In this episode, we delve into the power of content-driven conversations and Morgan's innovative approach to generating traction online. We talk about how Morgan creates captivating shows that not only engage audiences but also deliver tangible results. Also we explore the concept of embracing authenticity and vulnerability, revealing how sharing failures and challenges can deepen connections with our audience and in turn foster greater support and engagement. Don’t get stuck in the trap of perfection, instead start creating engaging content for your business and your clients! Key Takeaways Intentionality is more important that production quality Create content for your business that can be multi-purpose Taking your audience into the vulnerable process is more engaging than simply showing them the polished final product About Morgan J. Ingram  Morgan J Ingram is a dynamic leader, innovator, and entrepreneur who has significantly impacted the world of B2B sales and marketing. As the CEO and founder of Ascens

At the deepest level, we are in the business of helping people. In order to succeed in the business of helping people, the most important thing is for your business to be others-oriented. On today's show, our guest Nathan Cheuvront has built a wildly successful commercial video business by putting special attention on how his business interacts with people. From the very beginning, Nathan and his business partner have focused significantly on serving others, taking personal responsibility, building relational bridges, and creating top-notch experiences for each other, their clients, and their team members. If you want to take your video business to the next level, make sure you go out of your way to serve the people around you! Key Takeaways A business partner relationship is much like a marriage Serve others at every opportunity Create the right team that works for your goals Create experiences that clients and team members love About Nathan Cheuvront  Nathan is a self taught commercial film producer that

On today’s show I take some time to reflect and share with you some changes that I am walking through in this season. For me it’s a time of reevaluating and it has produced a passion and a drive within me that I haven’t experienced in years. I want you to feel this way about your business too. Many times we get so caught up in all of the things that we have to do that we miss the heart of why we do what we do. I believe this is the quickest way to suck the life out of your business. I want to encourage you to take some time to reflect and evaluate what you truly are called to do, and make the needed adjustments to align your business with that mission. When you do, you will experience an excitement and passion for your work like never before! Key Takeaways Take time to reflect on what you are truly passionate about. Build your business to reach the dreams that are within you. Always keep your “why” in mind to maintain the fire for what you do! In This Episode  [00:00] Welcome to the show! [02:35] Momentum