Hashtag Higher Ed
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 58:54:51
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Sinopsis
Podcast by eCity Interactive
Episodios
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Real Ways to Increase College Access Right Now - Denise Runge, University of Alaska-Anchorage
01/06/2022 Duración: 49minDenise Runge of the University of Alaska-Anchorage joins the show to discuss real ways colleges and universities can help students overcome barriers to access.
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The Cookie-Cutter Quagmire - Aaron Basko, Lynchburg University
04/05/2022 Duración: 39minLynchburg University’s Aaron Basko discusses his article in The Chronicle about the perils of the generic college.
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How To Market Religiously Affiliated Institutions - Jayson Boyers of Rosemont College
20/04/2022 Duración: 46minJayson Boyers, the president of Rosemont College, joins host Kevin Tyler to talk about the challenges and nuances of leading and marketing a religiously affiliated institution of higher education.
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Making Higher Ed Marketing More Inclusive - Jaime Hunt and Ayana Hernandez
06/04/2022 Duración: 51minJaime Hunt, vice president and chief communications and marketing officer at Miami University, and Ayana Hernandez, associate vice chancellor for university relations at North Carolina Central, join host Kevin Tyler to discuss DEI marketing at colleges and universities.
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All About NIL - Teresa Valerio Parrot and Jon McBride
05/01/2022 Duración: 50minJon McBride of BYU and Teresa Valerio Parrot join host Kevin Tyler to discuss the radical new landscape of name, image & likeness marketing opportunities that is transforming college athletics, and what it means for higher ed institutions of all sizes.
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The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers
09/11/2021 Duración: 58minThe Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college degree, all of which is exacerbated by a sharp, pandemic-driven decline in incoming freshmen. Seth Odell and Corynn Myers join host Kevin Tyler to discuss why people are leaving their ins of private enterprise, and what higher ed needs to do to retain top talent; all three have left higher ed for agency roles in the last year and a half.
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The "Nearly Impossible" Job of College President - Teresa Valerio Parrot and Erin Hennessy
27/10/2021 Duración: 58minThere was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations. Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to talk about what it takes to successfully communicate for – and to – the many constituencies of a higher ed institution.
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Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University
30/09/2021 Duración: 52minIt's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they actually need, which may not always align with what higher ed has long been selling. 708611
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Stories First: Inside UCLA's Revamped Marcomm Team - Mary Osako
16/09/2021 Duración: 46minMary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
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The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies
08/09/2021 Duración: 01h06minHigher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.
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Increasing the Number and Diversity of College Graduates – Bridget Burns
21/07/2021 Duración: 55minOn this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA). Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design thinking, and a university alliance to increase the number and diversity of college graduates through a student-focused approach.
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How HBCU Marketing Has Changed, And How It Hasn't – Eddie Francis and Chelsea Holley
17/06/2021 Duración: 01h06minEddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to meet the moment at hand.
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Lessons from the Front Lines of #HESM - Anice Barbosa, Liz Gross, and AJ Lopez III
22/04/2021 Duración: 55minOn the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for College Campuses.” Joining her are Anice Barbosa, Digital Marketing Specialist of Wheaton College and AJ Lopez III Assistant Director for Digital Marketing and Social Media of Midwestern State University, who share their best practices, their common challenges, and solutions.
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Digital Community-Building in Higher Education - LIVE at CUPRAP 2021
31/03/2021 Duración: 01h10minJamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.
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March Madness: Inside Butler University's "Cinderella Strategy" - Graham Honaker
11/03/2021 Duración: 33minHow Butler University rose from a small Indiana University to a basketball powerhouse, and how that rise boosted the school's enrollment and endowment. Graham Honaker, co-author (with Jerry Logan) of "The Cinderella Strategy: The Game Plan behind Butler University's Rise to Prominence," joins the podcast to explain.
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Inside Drexel's "Ambition Can't Wait" Campaign - Craig Kampes and Joe Master
18/02/2021 Duración: 53minDrexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.
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How to Market a University – Terry Flannery
27/01/2021 Duración: 45minStony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"
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What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch
13/01/2021 Duración: 50minAs we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.
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Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec
15/12/2020 Duración: 43minAngela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.
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Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough
24/11/2020 Duración: 49minJosie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.