#futureproof Podcast

Sarah Hall and Stephen Waddington talk about the highlights of BledCom 2018, the 25th international public research symposium. Presentations and panel discussions tackled the conference headline - A World in Crisis: The Role of Public Relations. Sarah and Stephen talk about PR for good and bad, media, professionalism, organisational purpose, education and the relationship between academia and practice.

In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.

In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss. She‘s reinstated the quarterly report and talks through the highlights of her first three months. The CIPR has joined to CBI to assert the value of public relations to business. #2 Facebook data scrutiny; regulation inevitable The conversation around Facebook and data privacy has grown louder throughout the year. The Cambridge Analytica investigation by The Guardian has brought a fresh round of scrutiny from the UK and US governments. Some form of regulation seems almost inevitable. #3 Social media fails at scale; it’s a conversation Wetherspoon closed down its 600 social media accounts last week. The pub chain had an account per property that was us

In this edition of the podcast Sarah Hall and Stephen Waddington discuss accountable leadership in the charity sector; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; tech in public relations; and upcoming events.

In this #FuturePRoof podcast we discuss abuse on social media, diversity, Storify’s closure, Time’s person of the year, #AIinPR and our goals for 2018.

#CIPR70, Twitter discourse, the implications of a declining regional media on society, a new #FuturePRoof project, and new contributions are all among the topics discussed on the latest podcast.

The PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool are all among the topics discussed on the latest #FuturePRoof podcast.

#PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.

A special edition of the FuturePRoof podcast reviewing the upcoming PRFest in Edinburgh.  

Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this week. Here’s what you’ll learn. Big Mac Twitter hack The McDonalds corporate Twitter account posted a tweet criticising President Trump earlier in the month. It was live for around 20 minutes before it got pulled. The management of social media accounts must be incorporated into corporate governance. Use two-factor authentication for the highest level of security. How to fight flawed metrics in public relations Advertising Value Equivalent (AVE) festers as a public relations metric. AMEC’s data suggests that around 20% of organisations worldwide still use AVE. In 2016 AMEC created an Integrated Evaluation Framework that works across all forms of integrated communications. It includes a comprehensive website of resource material and a free interactive tool. Please use it. Three things we need to fix about the internet Sir Tim Berners-Lee wrote an op ed on the 28th anniversary of the Internet citing three things that we need to do to sav

Sarah Hall in conversation with Stephen Waddington on her motivation and plan for standing as CIPR President for 2018. For more information please visit: www.sarahhallconsulting.co.uk/cipr-election/