Better Biz Academy Podcast

Informações:

Sinopsis

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.

Episodios

  • Get Published with Literary Agent and Book Coach Megan Close Zavala-EP044

    Get Published with Literary Agent and Book Coach Megan Close Zavala-EP044

    15/06/2017 Duración: 33min

    As freelance writers, most of us have dreamed of seeing our picture on a book jacket. But the process of finding a publisher and securing a literary agent may seem intimidating. How do you pitch your book idea to an agent? What is involved in the submission process? What’s the difference between traditional and digital publishing? It’s time to take the ‘aspiring’ out of ‘aspiring author’ with today’s guest, who answers your questions about the publishing world. Megan Close Zavala is a literary agent at Keller Media and the creator of Turn the Page Book Coaching and Editorial. She began her career in the film industry, working in the business and legal affairs department for companies like E! Entertainment, Comcast Media Group, and NBCUniversal. After a layoff and a year in India, Megan went on a mission to land a job in publishing that would allow her to read for a living, and she became an editorial assistant at Keller Media. Megan was quickly promoted to literary agent, and she has been working with authors

  • Protect Your Business and Personal Assets with Internet Law Attorney Lin Eleoff-EP043

    Protect Your Business and Personal Assets with Internet Law Attorney Lin Eleoff-EP043

    13/06/2017 Duración: 23min

    ‘The waters of the internet are infested with sharks!’   By virtue of having a website, online solopreneurs are vulnerable to lawsuits and scammers. Many of us stick our heads in the sand and hope it will never happen to us, but there are a number of protections we can put in place to minimize the risk. Today’s guest is prepared to arm you with the information you need to navigate those shark-infested waters and understand the fundamental legal aspects of online business ownership.   Internet business lawyer Lin Eleoff is the founder of Cover Your Assets Online, a service that teaches solopreneurs to cover their ‘assets’ without having to spend an arm and a leg on legal fees. She offers a DIY Legal Toolkit that allows online entrepreneurs to prepare key documents themselves, as well as done-for-you services and consulting.   Lin never wanted to be one of those ‘billable hours’ attorneys in the corner office; she was looking for a new way to practice law. She saw a huge need in the area of internet law for ent

  • Launching Your VA Career with Abbey Ashley of The Virtual Savvy-EP042

    Launching Your VA Career with Abbey Ashley of The Virtual Savvy-EP042

    08/06/2017 Duración: 28min

    Perhaps you dread going to the office every day because you simply aren’t inspired by what you do. Or maybe your heart isn’t in the traditional 9 to 5 anymore because of little ones at home that you are missing. Either way, today’s guest has been in your shoes, and she knows how to launch a business as a virtual assistant that will afford you the opportunity to be the parent you want to be and develop a career that you love. Abbey Ashley was looking for work-from-home opportunities after the birth of her first child. A friend recommended that she look into becoming a VA, so she did some research and determined that it would be a good fit. She leveraged her background in marketing to help small business owners with various administrative projects, and within four months she had to bring in subcontractors to help with the overload of work! In March 2016, Abbey founded The Virtual Savvy to help other women launch and grow their own virtual assistant businesses. She is on a mission to empower women to enjoy the f

  • Business and Leadership Development with Counselor and Coach Judy Lair-EP041

    Business and Leadership Development with Counselor and Coach Judy Lair-EP041

    06/06/2017 Duración: 24min

    Traditional leadership training is difficult to implement because it’s tough to access that seven-step conflict resolution process in the middle of a team meltdown! Today’s guest is a leadership coach with a different approach. She is on a mission to develop leaders who view management as a collaborative process, who share their vision and then walk alongside their team members on the way to realizing big picture goals.   Judy Lair started out on the ‘other side of the couch.’ As a client, she recognized that her counselor was employing the strategic thinking skills that she considered a personal strength. She applied to graduate school and earned her Master’s from Ashland Theological Seminary in 2002. For the past 15 years, Judy has operated a successful private practice, Counselorplace Christian Counseling, in Worthington, Ohio.   In June 2016, Judy expanded her business to include leadership coaching. She leverages her accreditations as both a Certified Business Coach and Certified Life Coach to help clien

  • From VA Generalist to In-Demand Expert with Sales Funnel Creator Alexandra Ramirez-EP040

    From VA Generalist to In-Demand Expert with Sales Funnel Creator Alexandra Ramirez-EP040

    01/06/2017 Duración: 36min

    If you’re just getting your feet wet with the whole online business thing, it is likely that you have been working as a generalist, taking on a wide variety of projects for a wide variety of clients. Perhaps you are starting to figure out which projects you really love – and which ones you hate with the fire of a thousand suns. If that’s the case, it may be time to niche down and build your expertise in the areas you truly enjoy, and make more money while you’re at it!   Alexandra Ramirez got her start on the platform fiverr, making just five bucks per gig! She moved up via Kimra Luna’s Freedom Hackers, meeting entrepreneurs in need of a VA in the Facebook group. After a few months performing a wide range of tasks, Alexandra discovered her love of sales funnels, email marketing, and course creation. She changed her title to reflect this role as a specialist, and Divine Business Management was born. Now Alexandra specializes in helping entrepreneurs automate their marketing through sales funnels to attract ide

  • The Flexibility of a Portable Business with Rae Walaska of Murder n’ Mayhem-EP039

    The Flexibility of a Portable Business with Rae Walaska of Murder n’ Mayhem-EP039

    30/05/2017 Duración: 18min

    As online business owners, we are all searching for the freedom and flexibility this kind of work affords. But some of us choose this option of a ‘portable business’ not just because we want to, but because we have to. Today’s guest, Rae Walaska, is a military wife and stay-at-home mom who developed an incredibly unique niche that leverages her love of event planning – and allows her to work from just about anywhere her husband might be deployed.   Rae is the owner of Murder n’ Mayhem, a company offering murder mystery parties and kids’ adventure hunts. It began in Port Orchard, Washington, where Rae worked in partnership with a local restaurant to host monthly murder mystery dinners. The business then grew to include home parties, corporate events, and even a Murder Mystery Weekend Festival on the waterfront. With each move, Rae builds a local network, and now the company hosts events all over the country, including a mystery scavenger hunt inside Las Vegas’ Excalibur Hotel.   Rae is also the co-founder of S

  • Boosting Conversion Via Google Analytics with Web Strategist Katie Williamsen-EP038

    Boosting Conversion Via Google Analytics with Web Strategist Katie Williamsen-EP038

    25/05/2017 Duración: 28min

    As online business owners, we realize the value in having a website that’s easy to navigate and filled with content that provides value to our potential clients. But how do you know which blog posts are the most popular, or when people are leaving your page? Today’s guest unlocks the mystery of Google Analytics, explaining how to use the information it provides to upgrade your marketing strategy!   Katie Williamsen is the founder of Katie Williamsen Web and Social Media Consulting, LLC. She is on a mission to empower female entrepreneurs, making sure their online tools are working and converting better than ever before. She spent eight years working traditional jobs in the non-profit world and education before being diagnosed with narcolepsy. Katie needed a flexible schedule, and she had always dreamed of being an entrepreneur, so she launched her business in early 2016.   Katie has a master’s degree in interactive media, and she is prepared to share her expertise as a web strategist with you! Listen in as sh

  • Earning Media Exposure to Grow Your Business with PR Maven Christina Nicholson-EP037

    Earning Media Exposure to Grow Your Business with PR Maven Christina Nicholson-EP037

    23/05/2017 Duración: 34min

    The Catch 22 of business growth stems from the fact that you need exposure to make it happen, yet it’s tough to afford a PR professional until your business has grown to a certain level. Is there a way to do it yourself? What is the best approach for pitching yourself to local or even national media outlets?   Christina Nicholson spent ten years as a news anchor and reporter, and in that time she received an overwhelming number of pitches from publicists looking to earn exposure for their clients – who were approaching it the wrong way. She transitioned to the field of media relations in 2015, hoping that a traditional work schedule would be more family-friendly, but she quickly grew weary of the pressure to be in the office late and answer email at all hours.   Christina created her own public relations firm in 2015. Media Maven seeks to help small business owners gain exposure via media relations, video production, writing, and blogging. She employs the lessons she learned in broadcasting to land her client

  • Landing Quality Freelance Writing Opportunities with Contena Coach Amanda Scheibner-EP036

    Landing Quality Freelance Writing Opportunities with Contena Coach Amanda Scheibner-EP036

    18/05/2017 Duración: 43min

    $5 for a 500-word article!? How’s a freelancer supposed to eat?   If you’ve ever sifted through the writing opportunities on platforms like Craigslist, Upwork or Indeed, you know it’s a painstaking process – rife with listings that just don’t cut it when it comes to compensation. Today’s guest offers an alternative that will save you a significant amount of time and provide support as you hone your skills.   Amanda Scheibner is a success coach with Contena, a valuable service that delivers quality job opportunities to freelance writers. She has a background in education, having taught English composition and worked in a university writing center. As a Contena coach, she is prepared to push you in terms of organization and examples, helping you refine your pitch and fine-tune your writing. Amanda enjoys traveling, watching baseball, and relaxing with her pups. And she’s always looking for a good book recommendation! Today she explains how the Contena platform functions to provide quality leads to its freelance

  • Monetizing Your Online Venture with Thrifty Guardian Blogger Amber Temerity - EP035

    Monetizing Your Online Venture with Thrifty Guardian Blogger Amber Temerity - EP035

    16/05/2017 Duración: 31min

    Let’s say you have wisdom to share and a tribe that follows your work. How do you turn that into a thriving business? Today’s guest found a way to monetize her blog and ultimately walk away from her job in higher education to grow an online business and to spend more time with her family.   Amber Temerity is a work-from-home mom with two toddlers who has been blogging for nearly 20 years. In November of 2014, she hit a wall. Her job at a local college kept her away from her young children twelve hours a day and some weekends. Daycare was expensive, and Amber knew that her life needed to change. She launched the frugal living blog, Thrifty Guardian, and within five months she was earning enough to make the online business her full-time gig.   In July of 2016, Amber launched a second website, Embracing Temerity, which utilizes her skills as an efficiency strategist and social media marketing consultant to help business owners develop systems and generate revenue. Today she shares her best tips for budgeting, ma

  • Viewing Mistakes with Gratitude with Damion Lupo of Total Control Financial-EP034

    Viewing Mistakes with Gratitude with Damion Lupo of Total Control Financial-EP034

    11/05/2017 Duración: 32min

    “Wisdom is sometimes wrapped in an ugly experience.”   Despite knowing what to do, a great many would-be entrepreneurs never take the steps to get started because they are afraid of failure. But what if you could reframe the way you think about failure, and see it not just as an opportunity, but maybe even a necessity?   Today’s guest takes grit to another level, and if setbacks in your business have tempted you to quit, his story will inspire you to play the long game and view mistakes as opportunities for growth. Damion Lupo is a serial entrepreneur, having started 30-plus businesses. His latest venture is Total Control Financial, an Austin-based FinTech that seeks to disrupt Wall Street and empower individuals to take control of their own financial future. He is also the author of five books on finance, investments, and personal growth.   Damion has a history of bold moves, getting his start in real estate by purchasing a rental house with his VISA. Over the next five years, he grew the business to include

  • Embracing the Chaos with Krystina Dubrule of Du North Designs-EP033

    Embracing the Chaos with Krystina Dubrule of Du North Designs-EP033

    09/05/2017 Duración: 18min

    There is much societal pressure on women to be everything to everyone – the perfect mother, the perfect wife, and the perfect business owner. And many female entrepreneurs profess to have struck that perfect balance between self-care and running a business. But today’s guest is here to share her struggle with the chaos that is her life and assure you that it’s okay not to be perfect.   Krystina Dubrule is the CEO and Founder of Du North Designs, Ltd., a family-oriented fashion and apparel business based in McLennan, Alberta. A social worker by trade, Krystina was laid off just before returning from maternity leave after having her third child. Inspired to start her own business, she began crafting hand-sewn clothing and tutus at her kitchen table and then offering her designs at a local market, but quickly realized that this wasn’t a feasible business plan with three small children in the house. Plan B was to place a wholesale order and host home parties with friends and family, and soon she was getting reque

  • Falling in Love with the Process with Creative Hustlers Melissa Rautenberg and Steven Picanza-EP032

    Falling in Love with the Process with Creative Hustlers Melissa Rautenberg and Steven Picanza-EP032

    04/05/2017 Duración: 34min

    Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business.   Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin & Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience.   The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns

  • Learn by Doing with Write Away, Mommy’s Jewel Eliese-EP031

    Learn by Doing with Write Away, Mommy’s Jewel Eliese-EP031

    02/05/2017 Duración: 18min

    If you’re an aspiring entrepreneur who juggles multiple responsibilities, you know how difficult it can be to carve out the time each day to work on your business. And if your other responsibilities include being a mom, the struggle is even more real. With all the advice out there urging you to schedule the same time each day to move your business forward, what do you do when your days are too unpredictable to create a consistent timetable?   Jewel Eliese is a self-taught creative fiction writer and the mother of two ‘perfect little goofballs.’ She began Write Away, Mommy as a personal blog, a space where she could share her life as well as her fiction. But it didn’t take her long to realize that she wasn’t really a fan of writing about herself. Over time, the blog evolved into a community where women can get inspired to be better writers and mothers.   Beyond the blog, Jewel serves as the first reader for Grimdark Magazine, and she is currently working on a collaboration with Haley Darling to self-publish a

  • Finding Clarity Through Action with Christian Executive Coach Shawn Quintero-EP030

    Finding Clarity Through Action with Christian Executive Coach Shawn Quintero-EP030

    27/04/2017 Duración: 28min

    We all suffer from insecurities, at times. But when you’re an aspiring entrepreneur, a crisis of confidence may stop you from building a successful business. What if you had a coach with a great capacity for compassion who would provide encouragement when you needed it? A coach who would inspire you to “do it anyway” when you were feeling unsure? Who would hold you accountable?   Shawn Quintero teaches faith-based entrepreneurs how to create online wealth through blogging, social media, and digital marketing. Through his coaching practice, Shawn seeks to help Christian entrepreneurs create deep, meaningful impact on the world and live a lifestyle of complete freedom. He understands how to overcome self-doubt because he’s lived it. Enduring a childhood filled with abuse and bullying, he struggled with depression and suicidal thoughts. But he was inspired by a history teacher who saw his potential, and Shawn began to overcome his insecurities by growing an online network and surrounding himself with positive in

  • Pushing Through the Challenges with Break-Through Mentor Winston Henderson-EP029

    Pushing Through the Challenges with Break-Through Mentor Winston Henderson-EP029

    25/04/2017 Duración: 23min

    Tony Robbins once said that we are thrust into action out of inspiration or desperation. And sometimes it’s a little bit of both! Entrepreneurship can be overwhelming, and it isn’t always as easy to stay driven day after day – especially when the end goal seems so far away. Today’s guest shares his story of working through those challenges and developing the grit to continue.  Winston Henderson is the Chief Visionaire at 5 Years 2 Mastery, an enterprise that seeks to equip and empower others to overcome the limiting beliefs that are holding them back as they work toward their goals, creating the life they’ve always wanted. He was introduced to entrepreneurship by his cousin at the age of 18. After several failed attempts to establish various businesses, Winston studied IT at university – and hated it. But the blessing in disguise was that he also discovered a love of marketing and a renewed interest in business. At 24, Winston spent a year and a half working a traditional job in sales before starting his own

  • Speaking Your Truth with Voice Coach Tracy Goodwin-EP028

    Speaking Your Truth with Voice Coach Tracy Goodwin-EP028

    20/04/2017 Duración: 33min

    With the rise of new online marketing channels, entrepreneurs have the opportunity to connect with potential clients through various audio and video platforms. But what if you hate the sound of your own voice? Or you just don’t have the confidence to really connect with an audience? The voice is a powerful tool, one that entrepreneurs can use to command attention and share their stories with the world.   Tracy Goodwin is the owner of Captivate the Room, a coaching business that teaches clients how to connect their message with their passion – and make an impact with their voice. Her unique approach, the psychology of the voice, allows clients to unravel their voice story and frees them from the barriers that are preventing them from connecting with an audience. Tracy is an expert in voice technique, and she has trained actors, speakers, entrepreneurs, business executives, leaders, and podcasters from all over the world – helping them step into their voice power and speak their truth.   Tracy graduated from Ba

  • Sharing Your Expertise with HelpWith CEO John Connor-EP027

    Sharing Your Expertise with HelpWith CEO John Connor-EP027

    18/04/2017 Duración: 29min

    One of the greatest challenges new freelancers face is that of securing those first few clients. What if there was a marketplace where you could advertise your expertise to professionals who are looking for someone with your skill set?   John Connor is the Founder and CEO of HelpWith.co, a community where people connect and exchange skills via one-on-one learning sessions. The platform currently boasts 2,500-plus users offering 1,800 skills from advanced email marketing to craft beer brewing.   Interested in the intersections of community, philosophy, and technology, John has been involved in projects like the Portland Made makers collective and the Chicago Free Skool. His passion for the startup community coupled with his own experience as a freelancer inspired him to create a space that would provide novices with access to clients and veterans with leads for advanced assignments.   Listen in as John shares his best tips for creating a killer profile, acquiring endorsements, and avoiding disputes on the plat

  • Curing ‘Shiny Object Syndrome’ with Brand Strategist and Web Designer Rita Morales-EP026

    Curing ‘Shiny Object Syndrome’ with Brand Strategist and Web Designer Rita Morales-EP026

    13/04/2017 Duración: 29min

    Many entrepreneurs – especially creatives – suffer from a bad case of Shiny Object Syndrome. We have so many ideas that it can be difficult to complete one project in its entirety before our mind has pulled focus to another.   Rita Morales helps business owners and entrepreneurs create and monetize a business they love through one-on-one coaching, custom web design, and mini-courses. Through her company, Rita Morales Brand + Business Design, she assists clients in gaining brand clarity and designing a robust marketing strategy. Rita’s interest in web design began when she was the office manager of a real estate firm, and she was tasked with maintaining the company website. Equipped with new skills like Adobe Illustrator and Photoshop, she got addicted to learning all things web creation and was soon designing her own. Rita moved to another corporate job but used her lunch hours to lay the foundation for her own venture – until the circumstances were right to escape corporate life and begin her own online busi

  • Advertising on a Shoestring Via Social Media with About 90 Marketing CMO LaShonda Brown-EP025

    Advertising on a Shoestring Via Social Media with About 90 Marketing CMO LaShonda Brown-EP025

    11/04/2017 Duración: 27min

    So you’re tight on funds and can’t spend a ton of money to promote your business. What if I told you it's possible to generate a six-figure annual income with an advertising budget of under $100 per month?   LaShonda Brown is a CMO and Brand Strategist based in Virginia who launched About 90 Marketing to help small businesses accelerate sales and increase their digital footprint. She is adept at using social media tools to help stretch marketing dollars, and she shares that expertise via her new Periscope and YouTube channel ‘The Bootstrap Biz Advice Show’ to educate entrepreneurs. LaShonda’s experience in the world of promotion was born of necessity- her first venture was Transformation Theatre Company, an enterprise she began at the age of 18 with a $500 investment. In just a year and a half, TTC raised over $20k for charity. She is also the Co-Founder and Producer of Life Focus Pictures, a video production company she began with her husband in 2011 that provides engaging video content for clients including

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