Business Is Chess Not Checkers

In this episode we discuss the difference between Facebook business pages and personal profiles. These days very few people in your Facebook community will see everything you post. If you want to increase your reach and visibility you may need to think about advertising. Here are some of the points we cover: - business page v personal profile - increasing visibility - how to increase likes with promoted posts - how to find out how engaged people that have liked your page actually are - where to go to get more training on Facebook advertising   READ Trish mentioned SocialMouths - check out this free course on "10 mistakes people make on Facebook pages and how to fix them" the link is here: http://socialmouths.com/blog/get-the-free-course/ RESOURCES Here is the link for webinars on Facebook advertising with Amy Porterfield: http://www.gotowebinar1.com/453452-2?utm_source=ap.com&utm_medium=ap.com&utm_content=jsfbmauto&utm_campaign=ap.com  

Networking may feel awkward for many of us and can also seem like a chore. However when approached in the right way it can be fun and hugely beneficial both in business and socially. In this episode we cover: - how to follow up the right way - what to do with business cards - adding contacts to a database - adding value - using LinkedIn as part of your follow up   READ Here are some articles you might also find interesting: http://advantagebusinessltd.com/networking-part-1/ http://advantagebusinessltd.com/networking-the-right-way-part-2/  

Networking may feel awkward for many of us and can also seem like a chore. However when approached in the right way it can be fun and hugely beneficial both in business and socially. In this episode we cover: - having the right mindset - how to prepare in advance of an event - conversation topics - the importance of being interested - how to join/leave groups - building rapport - what to do with business cards   READ Here are some articles you might also find interesting: http://advantagebusinessltd.com/networking-part-1/ http://advantagebusinessltd.com/networking-the-right-way-part-2/  

When many businesses fail within the first 3 years it is important to consider the reasons why and stay focused on the goal. Jay and Trish discuss the positive mindset that can allow entrepreneurs to overcome obstacles and achieve success.    Read - The Power of Your Subconscious Mind -  Joseph Murphy    Watch 3 Minute Visualization Video    

As an entrepreneur you will find that with freedom comes responsibility. There are many distractions and opportunities for procrastination when working from your home office.  Jay and Trish discuss the pitfalls and the potential to fall down the rabbit hole of procrastination via Netflix and Kim Kardashian.   Quote "Freedom makes a huge requirement of every human being. With freedom comes responsibility. For the person who is unwilling to grow up, the person who does not want to carry his own weight, this is a frightening prospect." Eleanor Roosevelt Schedule tweets  - Socialoomph Get organized -  Evernote Unsubscribe from email and roll up non urgent ones with unroll.me Read The 4-Hour Workweek - Tim Ferriss  

The mine field that small businesses and entrepreneurs face when marketing using social media. Jay and Trish discuss which platforms they are succesfully using and those which they are still figuring out. Facebook, Twitter and Instagram are in common use but what about Reddit and Imgur? There will be follow up episodes looking at individual platforms in more detail.

Welcome to our podcast, introducing Jay Surti former London City lawyer and Trish Taylor former Career Counselor and Coach. We will be offering practical everyday business advice for those looking to start a new business or for existing small business owners and solopreneurs. We will have tools and tips from expert guests and advice on resources for new business. Both Jay and Trish are now running their own businesses and have taken the long way around so you don’t have to. In upcoming episodes you will learn how to avoid the distractions of working from the home office, navigate the mine field of social media marketing, as well as staying focussed when things are not going according to plan.  Read Authentic Business Presenter Follow Trish on Twitter Follow Jay on Twitter Like Trish on Facebook Like Jay on Facebook Watch Jay on YouTube Watch Trish on YouTube