Viral Podcasting

David Hooper has done it. He’s written Big Podcast the definitive book on the Podcasting Business. Following in the footsteps of Viral Podcasting, David spent 4 years writing a book about every aspect of creating a Big Podcast. It’s 460 pages chock full of methods and techniques to propel your podcast into the big leagues. And David is well situated to take on the task. A radio/music enthusiast and expert with decades of experience, he goes way beyond simply telling you what equipment to buy and how to edit. This book contains actionable intelligence that lists the steps needed to become a podcasting superstar. His style is light, but informative and totally hits the nail on the head. Highly recommended!

Viral Podcasting is not intended to be a geeky show, highlighting the latest in wonderful life changing tech. However, at Podfest we came across a great unit from Shure - the MV88+Video Kit. It comes with a tripod, an adjustable smartphone mount, a high quality microphone and a great app (iPhone or Android). It makes doing on the fly video or audio a snap. Anyone can use it almost immediately with very little prep. It’s going to be our exclusive audio video setup for when we take our show on the road

Naresh Vissa has just written his 6th book. Several of them have gone on to become Amazon Bestsellers. His book about podcasting has sold over 12,000 copies, a remarkable achievement. His latest book From Nobody to Bestselling Author appears ready to follow the trend. He covers the basics from how to write, how to be interesting and how to be a marketable author. It's hard to believe that using free dictation software on your smartphone can help turn you into a bestseller. Naresh has a system and it has worked for him and many others. Of course there's no guarantees, but using it will give you the best possible chance for success and stardom.

We've been attending Podfest for the last three years. During that time it's really grown. This year from March 7-9, 2019, over 1000 people from around the globe will attend. We've vowed to never miss it again. Whether you're an aspiring podcaster or just someone who's looking to expand your audience, you'll find lots here for you. The networking events are second to none and the people are amazing. We've made some extremely valuable lifetime contacts here. For many of us, it's the only opportunity to emerge from our studio bunkers and mingle with kindred souls from around the planet. You never know what you might learn until you take the plunge and find out. Chris Krimitsos has done our burgeoning industry a real service. And according to him, it's about to take off on its next growth phase. So be part of it and join us there. Make sure you look for me. If you're a VP audience member, I'll give you a free copy of my book, Viral Podcasting: A Proven Process to Earn Six Figures from Your Show!

In podcasting as in so many other areas of business/life, you always need to be upgrading, your skills and equipment. I was having some sound quality issues with my set-up. I tried isolating each item to deduce the cause. I checked the microphones, mixer, cables, computer, etc. I finally concluded that my Behringer 4400 Multigate gate/expander was the culprit and so reluctantly disposed of it. I still wanted the ability to have effects, so I decided to seek out a new digital mixer. There's a number of brands on the market, but the Behringer x-18 stood out. If you haven't seen a digital mixer, it looks just like an analog model, except all the buttons, dials and faders are missing. The only dial left controls headphone volume. I managed to find an open-box special on eBay for just $377. It was being sold by a well known audio store and came with a 6 month warranty. I got the unit 2 days later and proceeded to plug it in and try to make it work. You control the mixer with apps on your computer and iPad. I'm fai

Dave Jackson was a professional trainer and almost too good at his job. Several times he was called into his boss’s office and regrettably shown the door, through no fault of his own. It was always the same story, you’re doing a great job but sales, not so much. The last time it happened, he had a Plan B, become a professional podcaster and teach others how to do the same. Dave started podcasting at a time when almost no one knew what an RSS Feed was. A lot of the podcasting conveniences we take for granted, didn’t exist when Dave started. But he prevailed and has dedicated his career to helping hundreds of podcasters find their way through the jungle. And he does a great show too.

Recently I was feeling like the show wasn’t progressing; I was in a rut. I still loved podcasting, but I just felt stymied. I called up my radio coach Valerie Geller to get an air-check along with some advice. She reminded me that 9 months earlier I had lost a loved one and it takes a good year to process grief. This was an aha moment that led to the realization that I was in a low-grade depression. We worked on a some better interview techniques, critiqued my audio quality and made a follow-up appointment. I’ve been flying high ever since. I can’t emphasize enough the need to periodically have a friendly critique to review your work and identify areas for improvement. Some of my best breakthroughs have come after such sessions. Unfortunately, while radio personalities go through the process throughout their careers, few podcasters follow suit. With all these potential benefits and very little downside, isn’t it time you got air-checked. I’ll help you do it, just email me at kl@kerrylutz.com. Make sure you vi

Andrew Alleman started http://PodcastGuest.com to help podcasters solve the always present problem of getting guests for your show. But what do you do once the guest is on the air? How do you crush interviewing?Andrew brings many great techniques and strategy for nailing the interview. We talk about what to do when your guest is a dud and how to turn them into a star. Interviewing is all about mastering the situation and brining out the best in your guest. Do it right and it’s magic. Do it wrong and you’ll lose your audience.

It’s very easy to get into a podcasting rut. Everything seems to be going fine and why should you want to upset the applecart. However, investing in technology that will actually improve your show is almost always a good investment. We’re not talking about vanity upgrades where you buy something new just to satisfy an emotional desire. Rather we’re talking about investing in innovations that actually improve the quality of your show. I recently purchased a new Mac Mini 2018. I didn’t buy the top of the line, but invested in the best processor and a 1 giga byte hard drive. The results have exceeded my expectations. The computer has virtually eliminated all latency on my videos. It’s way faster and saves my files in a fraction of the time of my last generation Mini. And this is just one small example. There are many more. Remember, your show is a living, breathing entity and you need to always be striving for continuous improvement. New tech can help get you there.

We spoke with bestselling author Kasim Aslim. He shared his life story with us and it was quite touching. At 20 years old he had a booming business and then all of a sudden he lost it all. He was having trouble making ends meet. It was a hellish experience that was life altering. However, rather than be defeated by this defeat, he used it as a learning experience. Today, he credits that experience with his current success and solvency. It’s a matter of learning far more from your successes than your failures. And he believes that these lessons can be applied to building podcast audiences. Marketing like podcasting is all about building relationshps and Kasim has become a master at it.

Amy Domestico is the Customer Success Manager for Voxnest. She's been in podcasting for more than a decade and takes the industry very seriously. There's probably no better source for the latest scuttlebutt than  her. Amy believes that the opportunities for making podcasting a career and a high income earner have never been greater. Since Spreaker and Blogtalkradio were combined into Voxnest, there's greater opportunities for monetization than ever. While you might not be able to retire off your earnings there, they provide an opportunity for immediate income, which is rather unique in this field. And now, there's the ability to post to many more platforms in just easy to access place. Voxnest/Spreaker are making big waves in podcasting. You need to check them out.  

Marla Isackson became somewhat of a reluctant podcaster. At the urging of her team, she hesistantly begans podcasting. That was nearly 40 episodes ago and she's going strong. In the process she uncovered an opportunity to create a network for female and minority podcasters. She's got nearly 150 shows on her site now and expects to be at 250 by year's end. She's going to monetize the site by attracting advertisers with excellent show analytics and metrics. The space is booming now and when Marla finally releases the site to the public, she's expecting big results. Today it's iTunes, tomorrow the world! 

Doing a great interview is an acquired skill and art. Unfortunately there really aren’t any great books on the topic either. Maybe it’s time to write one. There’s a lot more to it than just asked no a bunch of questions. Canned interviews sound canned and will not generate interest. You’ve got to find the angle. You need to find a side of your subject that isn’t well known or common knowledge. Are with a different perspective you can make a difference. Just put your mind to it and think differently. When it comes to interviewing it’s all about practice and point of view. You need to stand out. And remember that the most difficult subjects provide you with an incredible challenge to grow and improve your skills 

This is our 45th episode. We're very big on paying it forward. That's why I'm making this personal offer to you now. Write to me at kl@kerrylutz.com and I will listen to your podcast and evaluate all of your branding and marketing and furnish you with a SWAT (strengths, weaknesses and threats) report to help you grown at no cost to you. What are you doing right and what are you doing wrong? You probably don't know and no one is out there telling you. Usually you only need to make minor corrections on the course you're following, but that's enough to show huge results. And that's what we're after. Again, just email me at kl@kerrylutz.com for your complimentary podcast evaluation. Happy podcasting!Viral Podcasting

From a young age Karen Kataline wanted to be a performer. Later she went on to earn her masters in social work from Columbia. This prepared her well for her later role as podcaster. Karen says you've got to learn how to make connections quickly when you're a social worker and the same holds true for podcasting. She fills in for local radio hosts in her area and started her podcast a year ago. She continues to build audience and is looking to monetize and expand. There's a lot of options, but she will probably start another show dealing with women's issues and business matters. Right now it's all politics, all the time, but she's learning the benefit of being flexible as any accomplished podcast must. For more info go over to ViralPodcasting.com.  

When it comes to success in podcasting, consistency is the key. Whether it's releasing shows at regular intervals and times or consistent quality, when you deliver your audience comes to trust you and you insure that they download all your episodes as they become avaialble. They understand that you are reliable partner who can be counted upon. When you fail at consistency as I have at numerous times, your credibility will take a hit. You also need to be consistent in self-improvement and improving your show. Until we're all perfect at everything we do, there's always room for improvement. Whether it's cutting down on verbal stumbles, annunciating words more clearly, doing a better job with show notes, you can take small steps towards improvment that lead to big gains in audience and income. It's all up to you. Just promise to make one improvement per week and watch your listernship take off. 

Liz Soria hosts a podcast called Tax Advisor & Biz Coach Success. She's been doing it for nearly two years and has over 2000 listeners. She's anxious to monetize the show and she need only look at her audience as potential clients for her services. While there are many other ways to monetize, converting listeners into paying customers is perhaps one of the easiest and most tried and true methods for podcasting success. After all, if someone is listening to a niche podcast, they probably have an interest in that product or service. So why not start monetizing your podcast by offering your own services. Figure out what your annual revenue per client works out to. Multiply that by 10, 20, 50 or 100. You could be looking at some serious sales increases for an incredibly low financial outlay. Perhaps the greatest takeaway from Liz's interview is that you need to make a commitment to yourself and your audience to keep on improving your show's quality and your level of expertise. 

Jason Hartman has been podcasting since 2005. During that time he's attracted thousands of clients and 10's of millions in revenues. Being first or among the first always helps, but so does being an investment visionary. Jason has shown over and over again that income property, particularly single family homes for rental, have the best long term returns of any asset class. Even during the 2008-09 financial crisis, most of Jason's clients who listened to him came out better than when they started. As far as podcasting is concerned, Jason concentrates far more on content than on the technicals. At any given time he's got his stalwart Creating Wealth show as well as 7-8 others in production. He interviews world leading authorities on a variety of financial and non-financial topics and his show is often found at the top of iTunes charts and others. While it's definitely more difficult to start a successful podcast in 2018, Jason believes that it can still be done, if you know what you're doing and what your audie

Naresh Vissa wrote a best selling book about podcasting Podcastnomics several years ago. It's become must reading in the Podcast Industry. He shows how people in many fields have created podcasts that have greatly increased their businesses, sometimes making them millions. Naresh helps podcasters create and produce successful podcasts. He handles all the grunt work, from guest acquisition to production, and from promotion to PR. It's all about connecting with an audience and becoming a vital part of their lives. The formula is very simple but the execution is where the winners are seperated from the losers. But the best part is that even if you're not succeeding now, Naresh can help you change all that.  Go over to ViralPodcasting.com and find out more. 

Bill Powers started his Mining Stock Education Podcast 2 years ago. He read Viral Podcasting and has implemented many of the strategies. He's now profitable and is still building the company. He's been getting great guests and widespread distribution and the clients are starting to jump on board. He's joined a growing group of people that actually earn a respectable income from their work. He shares with us his journey and his vision for the future. It's all up from here.