In Top Form Podcast

Join Our Hosts Somnath Sikdar And David M Frees as they discuss how to Totally Dominate Your Market: Practical Strategies and Tactics From Amazon. But First, a words from this week’s sponsor: This show is sponsored by Business Black Ops and Profit Systems and Solutions – If you’re an established business or professional practice owner and you’ve outgrown your CRM (customer relations management software) or you’ve been cobbling together a host of different tools, software and services, and you’re finally ready to take things to the next level:  to integrate your selling marketing and customer patient and client follow up?  Then these two companies Not All of Amazon’s strategies and tactics are appropriate for small businesses and professional practices. Few of us are well enough capitalized to engage in a decades long process of experimentations and building the infrastructure to be massive and transformational to society. We need to make money, support ourselves and our families, and to make a dent in the wor

 9 “Secrets and Rules For More Success and A Better Richer Life” Charlie Munger Part 1: https://youtu.be/b3gcUGvU53s If you want to get your own copy of Poor Charlie’s Almanack: Expended Third Edition here’s the link. http://amzn.to/2iIgtvX 1) Understand “Cognitive Bias” and What Default Human Practices/Tendencies to Avoid Three Tendencies To Avoid While Making Life and Business Decisions: 1) Bias from envy and jealousy, related from Buffett – “It’s not greed that drives the world…it’s envy.” 2) Avoid accepting delusional beliefs (sounds simple but…), and 3) Making closed minded judgments about people…remain open to learning from people who you at first dislike.  Here’s a link to a brief video reminder: https://www.cnbc.com/video/2017/06/28/3-psychological-habits-buffetts-partner-charlie-munger-warns-can-hurt-your-career.html   https://youtu.be/sJgHvuTeryM   2) Practice Frugality and Simplicity "One of the great defenses — if you're worried about inflation — is not to have a lot of silly needs in your life.

From The Charles Munger Series Part 1 www.InTopForm.TV If you want to get your own copy of Poor Charlie’s Almanack: Expended Third Edition here’s the link. http://amzn.to/2iIgtvX It’s filled with amazing resources, articles and thoughts that can change your life and how you do business. If you're also interested on more related thoughts and ideas about destroying your own outdated systems and ideas and creating new, better and more effective results try Ray Dalio’s  new book Principles. http://amzn.to/2iK6mqx In today’s show we examine some central themes, resources and quotes that have given Warren Buffet’s partner his wealth and power and have clearly delivered a long and happy life: 1) Charlie Munger was a generalist and highly informed by the ideas of evolution and philosophy. See Pat Flynn on generalism vs. specialization Chronicles of Strength Facebook group. How does this help and apply to us? 2) Charlie Munger was a fan of becoming friends with the “eminent dead” and in particular how much you can lea

Join our hosts for The Great Unfinished Project and To Do List: Why We Start New Things Before We Finish and what do we do about it?

Getting Stuff Done In Business & Life Bigger, Better, Faster - Being More Efficient AND Effective. Discover how life hack experts and real leaders get more of the right things done - faster and more effectively than ever. Getting Stuff done is all about mindset and willingness to be clear, develop commander’s intent and to delegate.  Otherwise, your output, success and achievement is limited by how fast you can run on the hamster wheel. It is also essential to understand the difference between efficiency (getting things done quickly and correctly) and effectiveness (getting the right things done I with efficiency). This distinction alone can be transformational.   It also follows that the people who achieve the most and the most important things are those who can get clarity of the mission (the why) and who recruit and train others to become leaders at every level of the enterprise.   They also recruit and encourage co-creation of the mission and develop the skills to keep ego from preventing input from o

Join our hosts David Frees, Somnath Sikdar, and special guest Pat Flynn as they discuss momentum in life and business. Three Questions:  1.) If you are just starting out, or trying something new how do you get momentum? 2.) If you have momentum and lose it, how do you get it back? 3.) What do you do if you have some momentum but want to have more?   Using OODA Loop, 80/20, time blocking, and other techniques in your business and life can help you gain the momentum that you are looking to have. Take the time to regain your original focus When you start to lose momentum the answer isn't adding things to speed things up it's getting rid of the things that are slowing you down.    

So this week we’re going to review some simple but highly effective little hacks as well as some really well thought out and proven higher level strategies and tactics for getting the very most out of a new year.  This will be jam packed because it’s a quick review of many past shows on how to achieve more and to be more.   So be sure to listen to the podcast for our shows on OODA Loop, Setting Better Goals, and Goals vs. Systems for more in depth discussions of each. And we’re doing this four weeks ahead for a reason. No matter what you’re doing, it pays to plan ahead but with deadlines.  So that the time doesn’t expand to fill the entire period. STRATEGY:  Block Time To Do This And Other Things That Matter While Avoiding Time Creep TACTIC: So we’re going to start by getting you to get out your calendar right now…or make a note so that as soon as the show is over you’ll block the time to do three things BEFORE the end of the year and for a few after the start.   https://www.successtechnologies.com/2014/08/s

Exclusivity: The Power Of Offering Higher Value and Exclusive Products and Service. Including the secrets to customer, client & patient satisfaction while building profit margins and retention. Benefits of exclusivity in your marketing, content, promotions, products, services etc.Ways to create exclusivity: Word choice Unique events Special Content Waiting lists Pre-order lists Skip the line Deadlines Membership and enhanced membership 12 Words That Convey Exclusivity https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list 12 phrases that imply exclusivity Members only Login required Class full Membership now closed Ask for an invitation Apply to be one of our beta testers Exclusive offers Become an insider Be one of the few Get it before everybody else Be the first to hear about it Only available to subscribers Other Ways Of Creating Exclusivity Unique events – receptions, speakers, travel, meals Unique content – more than others exclusive supplements Show non exclusive clients, custom

This week our hosts and guests compare what’s working and what’s not and brainstorm how to improve their ideas and the results for all.  

Preparedness expert: Buster Tate Products you might want or need BK3 Knife and multi purpose tool  http://amzn.to/2vPywUZ Long Shelf Life individual H20 for go bags and home http://amzn.to/2vUF03p Water purification Chlor floc http://amzn.to/2vPE95C “life straw” and filter systems http://amzn.to/2uVm4UQ http://amzn.to/2vQqVWh Why focus on preparedness? What does that mean? What’s a go bag? Why you must have a car bag and a get home bag and why a “Go Bag” is optional for most people The importance of the basics Preparedness and training The contents of the bag: Get Home Bag List: This list is our edited version of a list created by www.echosigma for a premade get home bag (your needs may vary based on geography and personal circumstances.  You can buy a bag or build your own)   1 Compact Backpack (make sure it is durable and will survive circumstances.  “cheap is not your friend in this environment.”  Buster Tate 1 Hydration System (2.5 Liter) by Condor Outdoor (Consider the ability to carry AND purify wate

Reading for High Profit Margins Less Stress: Confessions of the Pricing Man: How Price Affects Everything By Hermann Simon: http://amzn.to/2fz8K1t Solve for Happy: Engineer Your Path to Joy by Mo Gawdat: http://amzn.to/2uNTGPm   To increase profit margins – so that in many cases you can make more with even fewer sales, you need to know a few basics that most people think that they understand and know…but probably don’t. 1.    what do you sell? List all separate and bundled products/services 2.    What are the numbers sold and profit margins on each? 3.    What is the cost of acquiring each type of client/customer In a few minutes we’re going to give you a formula and show you some math that is amazing and might change your life.  But first, let’s break these three factors down a bit more. These are the five simple factors: 1.    Leads: The total number of people who have contacted or who have been contacted by the business--over the course of a year. 2.    Conversion rate: The percentage of people who

Join Host Somnath Sikdar, and special guest Lonnie Beck as they discuss the importance of Fitness, Nutrition, and Habit.

Join hosts David Frees, Somnath Sikdar, and Alex Frees to discover "Mastermind" How to do it and why you MUST!

Join David M Frees, Somnath Sikdar, and Alex Frees to answer the question: What Are Heuristics and Cognitive Bias? And how do you make your Marketing & Life Better & Richer.  Confessions of the Pricing Man by Hermann Simon:  http://amzn.to/2tXkhNz Awesome cognitive bias codex image: https://en.wikipedia.org/wiki/List_of_cognitive_biases ethics of it:   http://ritholtz.com/2016/09/cognitive-bias-codex/ http://www.tristanharris.com/ Heuristics, which are commonly defined as cognitive shortcuts or rules of thumb that simplify decisions, represent a process of substituting a difficult question with an easier one (Kahneman, 2003). Heuristics can also lead to cognitive biases. There are divisions regarding heuristics’ relation to bias and rationality. In the fast and frugal view, the application of heuristics (e.g. the recognition heuristic) is an “ecologically rational” strategy that makes best use of the limited information available to individuals (Goldstein and Gigerenzer, 2002). Furthermore, while heur

Let our three hosts and intrepid travelers, David M Frees, Somnath Sikdar, and Alex Frees, show you how to take your travel from fantasy to reality with over thirty planning tips, hacks and tools to give you the trip of a lifetime. Cabeau neck pillow https://www.amazon.com/Cabeau-Evolution-Cool-Travel-Pillow/dp/B01B7NG782/ref=sr_1_4?ie=UTF8&qid=1498418016&sr=8-4&keywords=evolution+pillow+cabeau Ear plugs https://www.amazon.com/Ear-Plugs-Sleeping-Shooting-Study/dp/B00ZU2VIR2/ref=sr_1_23_s_it?s=hpc&ie=UTF8&qid=1498418105&sr=1-23&keywords=ear+plugs+for+sleeping sleep mask https://www.amazon.com/Revolutionary-Patented-SLEEP-MASTER-Sleep/dp/B0015NZ6FK/ref=sr_1_19_s_it?s=hpc&ie=UTF8&qid=1498418195&sr=1-19&keywords=sleep+mask+comfortable https://www.smartertravel.com/2017/06/22/fly-almost-free-using-credit-card-points/?source=91&u=4UNFXRAKPL&nltv=&nl_cs=35784533%3A%3A%3A%3A%3A%3A https://www.afar.com/magazine/where-to-watch-the-total-solar-eclipse-in-augus

By: Tracy A. Hightower The O.O.D.A. Loop is a process we go through hundreds if not thousands of times in a single day. It is a process that defines how we humans react to stimulus. Colonel John Boyd coined the term O.O.D.A. Loop, in the 1950’s. Colonel Boyd, known as the “Fighter Pilot who changed the Art of War”, was an F-86 pilot and commander of a fighter group during the latter part of the Korean War. He believed that when at a disadvantage a competent pilot could still overcome that disadvantage by “Attacking the Mind” of his opponent. His observations led him to a greater understanding of Human reaction time and the coining of the term O.O.D.A. Loop. Colonel Boyd trained his pilots based upon his observations of Human reaction time and as a result his pilots had a 10 to 1 kill ratio over the superior Mig-15’s.Human reaction time is defined as the time elapsing between the onset of a stimulus and the onset of a response to that stimulus. The O.O.D.A. Loop, which stands for Observe, Orient, Decide and Ac

Natural laws, on the other hand, are determined by fundamental forces within nature. Natural laws arise from the process known as the scientific method. The scientific method is the systematic study of the natural world through experimentation and observation. This method provides scientists with a rigorous framework to objectively study the natural world. Using the scientific method, natural laws can be verified through experiments conducted by independent observers. The laws of Nature, from the simplest to the most complex, are attempts to summarize this widespread display of order. They are discovered from repeated observation and often allow for a concise mathematical expression. The laws of Nature are very different from the laws of man. While the laws of man seek to order and control individual and social behavior so as to make communal life less risky, the laws of Nature are deduced from long-term observation of repeatable patterns and trends. While the laws of man may vary from culture to culture, bas

Meta Level Hack From Dave: Enhanced Communications Skills Time Blocking – (higher Level) Reading, Physical Training and Spiritual Practice and GTD Systems vs goals Direct Marketing/Response and Branding Links: Persuasion in writing tricks and techniques: http://www.successtechnologies.com/2009/11/written-persuasion-techniques-by-guest-author-perry-marshall/ Trust:  A fourt part series http://www.successtechnologies.com/2016/12/why-trust-is-essential/ Strategic Hacks from Dave: Learning from others and teaching (masterminds and newsletters/coaching) Hiring and Cultivating Motivated Optimistic Leaders Training Systems   Tactical Hacks From Dave: Hipster PDA And Journals

  Fashion noun  fash·ion \ˈfa-shən\ a prevailing custom, usage, or style (1) the prevailing style (as in dress) during a particular time The spring fashions are now on display. (2) :  a garment in such a style always wears the latest fashion social standing or prominence especially as signalized by dress or conduct men and women of fashion. clothing that is considered stylish http://www.mensfitness.com/styleandgrooming/fashion/10-basic-fashion-rules-every-guy-should-know http://www.artofmanliness.com/2016/10/24/101-style-tips-men/   One: he needs to pay attention to his footwear. So many young men, we get away with wearing running shoes all the time. And occasionally, we have to wear a suit, and we wear a dress shoes. But between the running shoes and dress shoes, we have no idea. You need to learn more about good-looking, casual footwear. Put the running shoes to the side. And unless you’re running, put them off. And sandals do not count. Sandals should be over here, when you go to the beach. Look for,

Marketing Automation - a series of processes to take a lead on a journey, bringing them in with lead magnet, advertising to the targeted market through platforms like facebook to convert the leads into paying customers. You can also use the same process to take existing paying customers and increase their purchasing. http://infusionsoft.force.com/analytics?PartnerId=001j000000w2Yho&AffiliateCode=a68624&CampaignId=701j0000001mlwy&TrackingLinkId=a1Bj0000002JwCz&Link_Posted_By__c=005j000000FimzD alex@profitsystemssolutions.com Take the time to define the journey from not knowing who you are or what you do to paying customer or even recurring paying customer. Attraction- lead magnet Through testing you can identify your target market and discern how they would like to be marketed to. After harnessing that data you can use it to market accurately to your cold leads turning them into customers. Ethical bribe- is something that a business offers you in return for your contact information (usually na