Marketing The Magic
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 8:00:00
- Mas informaciones
Informações:
Sinopsis
Practical marketing lessons inspired by the Walt Disney parks, movies, marketing, and more.
Episodios
-
Keyword Research and Inbound Blogging for the Jungle Navigation Company
03/08/2017 Duración: 13minThe inbound marketing process starts with a very simple and important concept - attracting the right people to your brand. That’s what we’re going to talk about doing for the Jungle Navigation Company - our guinea pig for this discussion on inbound marketing - on today’s show.
-
Introducing the Jungle Navigation Company: Planning an Inbound Marketing Strategy
27/07/2017 Duración: 08minOn this season of the show, we’re exploring the inbound marketing paradigm. But this is a Disney-inspired brand, so we need a story to help give these ideas context. Let’s meet the Jungle Navigation Company, operators of exotic jungle river cruise adventures throughout the world and talk about their current marketing troubles and the inbound solution!
-
Meet Travel Agent Tina and Disney Dining Dana: an Inbound Marketing Campaign Example
24/07/2017 Duración: 05minInbound marketing is one of the best strategies for creating long-lasting, fantastic relationships with your customers, but what does an inbound marketing campaign actually look like? Let’s meet Travel Agent Tina and her buyer persona Disney Dining Dana and find out.
-
The Inbound Process and Buyer's Journey
20/07/2017 Duración: 10minThe beauty of any strategy is that it prescribes an approach that has been proven time and time again, and the inbound marketing strategy or philosophy is no different. There is a very specific process we follow in inbound, and there’s also a process our buyer’s will follow that we must understand.
-
3 Reasons You Need to Know Marketing Like Disney Knows Storytelling
17/07/2017 Duración: 03minDisney is the undisputed champion of telling great stories, whether they’re movies, cartoon shorts, theme park attractions or - yes - marketing campaigns. Here are 3 reasons that you need to understand marketing like Disney understands storytelling.
-
Disney (In)Bounding: Inbound Marketing Defined
13/07/2017 Duración: 11minHave you heard about this thing called “inbound marketing,” but you’re not really sure what it is or whether it’s worth looking into? How about the ultra-Disney fans who take part in this thing called “Disney Bounding?” What’s the connection between the two, I hear you thinking? That’s what we’ll be talking about today on this episode called “Disney (In)Bounding: Inbound Marketing Defined!”
-
What IS a Facebook Pixel? A Trip to Pixel Hollow in Under 3 Minutes
10/07/2017Everybody seems to be talking about the amazing and magical and must-have Facebook Pixel these days (and they’re right), but what IS a Facebook Pixel, and why should you care? That's what I'll be telling you about (in under 3 minutes) in this week's Magical Marketing Minute!
-
3 Marketing Tactics You Can Steal from The Disney Store
26/06/2017 Duración: 03minThe Disney Store has gotten pretty good at using a few tried-and-true marketing tactics, and I’m about to tell you how to steal them.
-
6 Amazing Blog Post Ideas in 60 Seconds
19/06/2017 Duración: 02minIt can be arduous trying to come up with blog posts to write each and every week. So, to help you keep the creative flow flowing, here are 6 amazing blog post ideas in just 60 seconds. Anndd go.
-
My Favorite New Content Promotion Tool: Quuu Promote
14/06/2017 Duración: 18minLet's talk about my favorite new content promotion tool called "Quuu Promote"
-
Don't miss out! How Disney uses FOMO (and other marketing gimmicks)
12/06/2017 Duración: 04minIn this week’s Magical Marketing Minute, we’re going to talk about the differences among marketing gimmicks, trends, and human psychology. Let's get to it!
-
2 Quick Thoughts On Storytelling and Marketing
07/06/2017 Duración: 09minI've got two big thoughts on the brain about storytelling and marketing this week. Let's discuss!
-
The 4 Kinds of People Who MUST Understand Marketing Strategy (and Probably Don't)
05/06/2017 Duración: 05minIn the Magical Marketing Minute episode a few weeks ago, I talked very briefly about why small business owners need to understand marketing strategy. Today, I want to focus on why I think it’s so important for marketing professionals to focus on strategy. Seems obvious, but let’s talk about it.
-
The Top 3 Marketing Things I'm Excited About in May 2017
31/05/2017 Duración: 33minThere are three big things I’m excited about in marketing as of May of 2017, and I think you should be excited, too. From messenger bots to “the new” video marketing, there’s a lot to talk about, so let’s get into it!
-
Season 1 Recap and Season 2 PREVIEW!
24/05/2017 Duración: 35minIt's been a terribly fun first season for the Marketing the Magic show. For this last episode of season 1, we'll recap the last 11 shows. But I'm PARTICULARY excited to share a PREVIEW of season 2 of Marketing the Magic. Let's dive in!
-
Disney Does It, But: Should Your Business Use Video Marketing?
22/05/2017 Duración: 03minDisney uses - has always used - video for its marketing purposes. Clearly they have plenty of budget and tech and content to film and put online, but they're Disney. So... should YOUR small business be using video marketing? Let's discuss it!
-
Marketing Lessons Inspired by Donald Duck's 50th Birthday Celebration
17/05/2017 Duración: 25minDonald Duck's 50th was a masterpiece of marketing and promotions put on by the entire Disney company back in the 80s. From an honorable discharge from the Army to a parade of REAL ducks at the Magic Kingdom, there's a lot of inspiration we can draw for our own marketing strategies. Let's discuss Donald's 50th Birthday and the lessons we can learn!
-
What is Your "Net Promoter Score" and How Can You Use it?
15/05/2017 Duración: 03minOne fantastic use of a survey question is to determine your company's Net Promoter Score. In this Magical Marketing Minute (or so), you'll learn what that is and how to calculate it.
-
How to Delight Your Customers the Disney Way
11/05/2017 Duración: 22minBuilding a customer base that is excited to promote our brands for us to their family, friends, and networks is the best kind of marketing we can do, and it all starts with a simple concept: delight. Disney is the prime example of a company focused on delighting customers. Today we’re going to focus on delight as a marketing tool, how to use it, and how to make sure it’s working.
-
Why Every Small Business Owner Needs to Understand Marketing Strategy
08/05/2017 Duración: 03minEspecially in the day and age of having a marketing agency to serve virtually any industry and niche, it’s more important than ever for small business owners to understand their marketing strategy. Let's talk about why in this week's Magical Marketing Minute (or So).