It's Baton Rouge: Out To Lunch

When you’re launching your own business, some of the first questions you have to ask yourself are, who is your target market? How are you going to differentiate yourself from the competition? Are you going to try to be all things to all people? Or go niche? Will you specialize in a certain area, or combine some of your talents and skills to appeal to a particular customer base? Getting these foundational questions wrong can be the difference between making it and being one of those 50 % of small businesses that fails in the first year. Fritz Embaugh, founder and CEO of Baton Rouge's Plus One Design and Construction, figured out nearly 20 years ago what he wanted his company to be. Plus One provides turn-key services on commercial and residential projects – from architecture and design to planning to construction and project management. Among the firm’s varied portfolio are well known restaurant buildings – like Curbside Burgers and French Truck Coffee—churches, apartment complexe