It's Baton Rouge: Out To Lunch

The golden rule of real estate has always been, "Location Location Location." Today in Louisiana it's more like, "Location, Insurance, Mortgage." When we say "real estate" we're mostly talking about something more than just a transaction. "A man’s house is his castle," as the old saying goes, or maybe we should say a person’s house is their castle. But whatever, the adage speaks to something really meaningful about the value and significance we place on home ownership. It defines who we are. And for most people their home is their single most valuable asset.  As recently as 2005, nearly 70% of Americans owned their own home. Today that figure is closer to 60%. And with the rising costs of homeownership, it is hard for many people to buy a house – especially their first house. But there are plenty of people in the business of buying and selling houses and helping others do the same.   Trey Willard is a realtor and owner of the W Group, a residential real estate brokerage firm b