Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Brand Identity It's already 2016... well, almost 2016. Less than two weeks away and a new year will bring new business challenges and new solutions. With that, it is time to figure out your brand identity too. With each passing year comes a natural desire for brands to evolve, to push themselves further and to plot the best path forward. Let’s face it: there’s a ton of pressure involved, too. Several major players – including Google, IHOP, Facebook and Spotify – opted for logo makeovers during the past 12 months, all of which were met with a mixed bag of praise on social media. Then again, other companies have found a fine balance between their tried and tested formulas and a willingness and enthusiasm to expand creatively. That’s what’s so impressive about Blue Moon’s upcoming rebrand, recently covered in AdAge and set to be unveiled during the spring of 2016. The cosmetic changes ahead are a s