Wowo 90th Anniversary Special

It wasn't until 1941 that you could hear WOWO on 1190AM, thanks to the US treaty called the North American Radio Broadcasting Agreement. Before that the booming sound was on 1160AM. It would be later in the year that the station would increase power to 10,000 watts. But moving on the AM wasn't the only thing that happened in the early 40's. The FCC assigned FM radio to the 42 to 50 MHz band of the spectrum. In Fort Wayne, Westinghouse Broadcasting received an experimental license for station W49FW. It didn't last long, as Westinghouse decided FM broadcasting is unprofitable and has no future. The original WOWO-FM permanently in late 1953 and the transmitter was donated to Taylor University. The 40's were also great for the community. In 1948, WOWO Penny Pitch was introduced, and the story behind it you'll hear in this podcast. In late 1945, Bob Sievers and Jay Gould began the world famous “Little Red Barn," and the magic would extend many decades and dominate ratings until the day the s