Direct Response Marketing Magic

Interview with Karl Krummenacher



Karl is a lifelong entrepreneur who caught the bug while growing up in the back of his dad’s camera store. 40 years and a few successful ventures later, Karl loves investing in companies that help people live better, happier, healthier lives. He’s the CEO and founder of Wellness Media Group, Inc., a publisher of fitness, health and wellness information for consumers, providers and experts. Karl also hosts Your Best Life Podcast, hosted on the radio network. Karl has enjoyed successful engagements as CEO, COO, President, Director of Product Development in early stage ventures and established companies, responsible for a variety of business functions including: - Direct Marketing - Online Lead Generation - Marketing Funnel Planning & Development - Product Integration, Positioning - New Business Development - Business Process Improvement - Team Development - Debt Structuring, Leveraged Partnerships, Equity Funding - Public Relations, Marketing Communications - Strategic Assessment a