Direct Response Marketing Magic

Interview with Jon Benson


Sinopsis founder Jon Benson is interviewed by Nationally Recognized Direct Response Marketing Expert & Five Time Best-Selling Author Seth Greene. Born to biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-­bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover. None of that was true. However, Jon is well-­recognized as one of the top sales copy strategists in the world. He is also the CEO of 3X Formulas, Inc., and the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon's 3X style of video sale letter has generated over 11 billion dollars in sales for hundreds of entrepreneurs and businesses. His Sellerator System, which helps automate VSL and sales page copywriting by using online software and training, has helped Jon’s customers earn close to a billion dollars in revenue. Jon also partners with his wife as Co-­CEO of Fitology. He is a 4 time bestselling au