Direct Response Marketing Magic

interview with Perry Marshall



Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, he pioneered many of today’s best practices and wrote the world’s best selling book on internet advertising, The Ultimate Guide to Google AdWords. He’s also driven the 80/20 Principle deeper than any other author, being the first to articulate 80/20 as a fractal law of nature. 80/20 is the central lever for nearly every profitable strategy in sales, marketing and business. His book 80/20 Sales & Marketing is required reading in many growing companies. Works also include the bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2nd Edition 2014) and Industrial Ethernet (ISA, 2nd Edition). Perry Marshall’s work is referenced in dozens of influential marketing books like these (click the image for more) He is referenced in dozens of influential business books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, Mari Smith and John Jantsch. He’s shared the stage with Barbara Corcoran, Bri