Security Voices

Seemingly everyday a security company announces that it has raised a new, big round of funding. As we close out our investor series, Jack and I wanted to highlight the bootstrappers— those brave people who kickstart their businesses using solely their own resources. Our interview with Zack Schuler of Ninjio illustrates the experience of a company with a big mission to reinvent security awareness that began with no funding but a loan from his bank account. While Zack had the benefit of a previous exit (he bootstrapped his 1st company at the age of 21), his mentality and practices are that of someone who hustles for every deal, obsesses over each hire and makes painstaking decisions about how he uses his time and money. Zack explains his special formula of hustle, Hollywood and a little bit of luck to build a winning company with no investors looking over his shoulder.