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Sinopsis

Values are essential to effective leadership. They are the uncompromisable, undebatable truths that drive and direct behavior. They are motivational, giving us the reason why we do things; and they are restrictive, placing boundaries around behavior. Values are those things that we deem important and that provide direction and guidance in spite of our emotions. Authors writing on the subject of leadership are paying increased attention to the importance of consistent values to a leader’s effectiveness over the long haul.1 Businesses, organizations, families and individuals all benefit from knowing and living by their core values. In business, core values are "the organization’s essential and enduring tenets, a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to be compromised for financial gain or short-term expediency."2 Jim Collins observes that all enduring visionary companies have a set of core values that determine the behavior of the group.3