^page Up^

#8: Ideal Reader vs. Target Market

Informações:

Sinopsis

Most writing workshops and books will teach you to identify the target market for your book. You know women 35-45 with 1-3 school age kids, that sort of thing. But there is a problem with this approach. It’s based on the old school marketing theory of market share in a limited shelf space world. In the current non-fiction literary landscape writing for a target market instead of an ideal reader can spell death for your book.