Five Under Five - Online Marketing Tips

 No calls to action…. 7 out of every 10 law firm sites I review have zero calls to action. Do you think it’s easier for someone to search your site to contact you or hit the back button and find another site? Optimizing pages for law related terms and not lawyer / law firm terms. People are looking for a lawyer not information about the law.  Content not solving a problem for clients - What are typical concerns or questions clients have? Place them on your page.  Not using video - lets face it the law is boring to regular folks… the easier you can explain it the more likely you are to land a client. Not optimizing for research type terms. People will research before looking for a lawyer. Will you show up when they are researching?