I Love Bookkeeping

We are in the middle of some strange times right now but even with the challenges we’ve seen so far, we’ve also seen several people connect better with their audiences. [1:55] There have been several unique opportunities that have emerged since the advent of COVID-19, and Ben happens to be right in the middle of a number of rapidly changing environments. [3:30] With all the changes to the regulatory environment, bookkeepers have been extremely busy helping business owners figure it all out. Everybody who has been waiting to do their books suddenly has an urgent need to get it all done as quickly as possible. [5:00] For bookkeeping professionals that are established, there has never in the history of time been a better time to be a bookkeeping professional. The word of the day in the industry is survive and just do what you can one day at a time. [5:30] We saw a similar cycle 12 years ago with businesses that weren’t prepared, or that weren’t really businesses. They were the ones that didn’t make it through. T