I Love Bookkeeping

How to Differentiate Yourself from the Competition with Melissa Broughton - Encore Presentation

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Sinopsis

Melissa was working 70 to 80 hours a week at her job and was starting to get really burned out. She decided that she needed to make a change and that was when she was injured during a run. This gave her plenty of time to look for opportunities to work from home. She found her first client online and that gave her three months to find more. Word of mouth and BNI has been how she’s found the majority of the clients she has now, with the process being largely organic. [4:45] Melissa serves 62 clients that they work with every month and she has a goal to get to 100 clients by the end of the year. [5:25] We rarely stop to smell the roses and appreciate everything we accomplish. Remember to write down how far you’ve come and keep that in mind. [6:20] Melissa has made plenty of mistakes over the past 18 months. One of the biggest things she’s learned is to stick to her pricing and not negotiate. If the client wants to negotiate, that may be an indicator that they don’t value your service. [8:15] Melissa works solely