The first writer to seriously look at the new phenomenon of data-driven analytics in baseball found himself allowed to sit in the locker room of the major league baseball team. He observed the players. Something naggged at his consciousness. Then it dawned on him—they didn't look like athletes. Showering, getting dressed, no one really looked like a standout athlete. Yet, they were winning. Yes, said data-driven baseball exec Billy Beane, everyone else evaluates how players look. We look at their performance and indicators that they have future potential. But I really wanted to discuss Digital Transformation. And to transform digitally, you need to be (digital) data-driven.