Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others) which hindered planned marketing activities including travel and events where thousands of people congregated. The second event was the economic crisis of 2008 which had both businesses and consumers concerned about the repercussions that came out of every dollar spent. Third, is how COVID has affected many lives and how we conduct business. March 2020 provided the world with a new chapter. Those who accepted and embraced the changes with compassion for each other have figured out ways to conduct business, despite the challenges many businesses have faced. My guest this week on the Modern Marketing Engine podcast is Sara Larsen. Sara’s experience and “marketing scars” come from years of marketing leadership roles at organizations such as IBM, SAP, and Dassault Sys