Seen And Heard In Edmonton

Episode 68: Meetup with Michael Short



For our June podcasting meetup, we had a chat with Michael Short of Let's Go Outdoors about how to make a living in new media. I don't think it's a stretch to say that Michael is a man ahead of his time. Long before the Internet made it a whole lot easier to be an independent media producer, Michael was doing it with Let's Go Outdoors, where he covers all kinds of stories to do with land, air and water, and distributed them on radio, TV and now online. His business model on Let's Go Outdoors is sponsorship. Like-minded organizations pay to be associated with his stories, but don't dictate what his stories are; they look to him to use his news judgment, tell the stories in a compelling way, and then get them in front of the right people. He also does freelance video and is always on the lookout for his next opportunity. As the media landscape has changed, Michael has changed along with it, and I think he has a lot to teach us about resilience, perseverance, and the power of good stories. He was also very frank