Seen And Heard In Edmonton

We kick off 2017 with the audio from our November meetup with Haley Radke of Adoptees On and Wang Yip of The Dip on how to find your niche. In a way, these two podcasts couldn't be more different, in format, audience and tone. Haley's podcast is an interview show that gives a voice to people who were adopted, and Wang's is a conversation with co-host Shawn Kanungo riffing on interesting things they've heard other podcasts about business, entrepreneurship, creativity and the like.  But they have a lot in common in that they serve a particular niche, and they aim to be relevant and useful no matter when you happen to discover them. In this episode, you will hear: Why they started; Why podcasting was the best medium for them; How and why The Dip changed formats between Season 1 and Season 2; Haley's plans for Season 2 of Adoptees On; How to get people to listen (including a very hands-on tip!); What iTunes reviews accomplish; Why being very targeted can help you reach more people than you imagined.   This epis