Just Business Podcast
In an Era of Increased Transparency, A New Approach to Business Branding
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- Duración: 0:00:00
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Sinopsis
As he retools Lipman, a New York advertising agency, Michael Mendenhall discusses a new approach to branding. He also talks about how companies' ethics are on display in an era of increased transparency, and how they can turn transparency into a business advantage.
