Social audio has become very popular recently with the advent of Clubhouse. According to Edison Research 15% of social media users 18+ say they have used Clubhouse.  Podcasting is a form of social audio. And, it continues to grow as a content channel. According to Edison Research’s Share of Ear study, which began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for podcasting, up from 2% in 2014.  Social media platforms like Facebook, Twitter, and LinkedIn have launched or plan to launch social audio functionalities. I’ve had a love affair with podcasting for nearly 10 years. In fact, I listen to many podcasts. MME is my second podcast. My first podcast ran for 49 episodes. I co-hosted it with a buddy of mine. We bantered about digital marketing topics. The big difference between my first podcast and my second podcast is that I didn’t have a strategy with my first podcast. I had fun recording them. But, there was no str