Raintoday's Sales Tips & Techniques Podcast

If referrals are the best way to generate leads and grow business, then why don't more firms do this well? It all starts with being referable and trustworthy, says John Jantsch, author of the new book The Referral Engine. When you establish trust and provide a great client experience, you set the stage for building a powerful referral system that generates leads and often eliminates the sales cycle.