Raintoday's Sales Tips & Techniques Podcast
How a Strong Brand Helped Accenture Withstand the Tiger Woods Scandal
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:15
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Sinopsis
Teresa Poggenpohl, Executive Director of Advertising and Brand Management at Accenture, explains how Accenture built its strong brand, how it handled the Tiger Woods incident, and what firms of all sizes must do to build a strong brand.
