Raintoday's Sales Tips & Techniques Podcast

Modern Marketing Strategies for Professional Services



Traditional outbound marketing methods are becoming less and less effective. Society is tired of being marketed to, and people are better at blocking such things as email and cold calls. So, what's a marketer to do? Pull people toward you with inbound marketing tactics, says Brian Halligan, co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Take advantage of the modern way in which people learn and shop.