Raintoday's Sales Tips & Techniques Podcast

Acquire the Ideal Client, Not Just Any Client



Acquiring new clients is a top priority among services firms, but you want to make sure you acquire ideal clients. Do not take every and any client no matter how difficult things for your firm might be, says Randy Shattuck, President of The Shattuck Group. Determine who your ideal client is and then decide the best pull marketing strategy to attract them. Firms that do so will see greater revenue and profits.