Raintoday's Sales Tips & Techniques Podcast

Improve Your Value Proposition with Performance Benchmarking



Professional services firms that have strong unique value propositions (UVP) grow faster, produce higher margins, and sell at higher prices. One way to offer such a strong UVP is to include performance benchmarking, says Paul Collins, founder and managing partner of Equiteq LLP. Listen as Collins explains how a value proposition that includes performance benchmarking helps you stand out among competitors and leads to greater sales.