Raintoday's Sales Tips & Techniques Podcast

Best Practices for Making Cold Calls



If your referrals run dry, chances are you're going to have to turn to cold calling to bring in new business. That may seem daunting, and you might consider hiring an agency to make the calls for you, but it's better if you do it yourself.  John Doerr, Founder of RainToday.com and President of the Wellesley Hills Group, offers tips to ease the cold-calling process and help you establish good practices that will lead to sales. Advice John offers:•    Whether presidents of companies should make cold calls•    How to conduct a cold call•    If a prospect agrees to meet with you, how to prepare for that meeting•    What to do if a prospect says he isn't interested (Time: 12:54)