Enoughness With Lisa Wang

18. From Going Viral To Building a Brand that Lasts w/ 'Nasty Woman' Creator & CEO of Shrill Society, Amanda Brinkman



In the final moments of the presidential debate, Hillary Clinton was answering a question when Donald Trump quietly called her a “nasty woman”. Clinton may not have flinched at the words, but the rest of the world did. Trump’s mumbled insult stirred up an online storm. Amanda Brinkman’s simple, clever idea transformed into a call for solidarity among women across the globe. A spur-of-the-moment idea, she decided to put “Nasty Woman” on a t-shirt, put them up for sale, and donate half the proceeds to Planned Parenthood. What was meant to be an ironic statement turned into a viral success overnight, changing the course of Amanda’s life. In the days that followed, Amanda worked tirelessly to build a business that could withstand and outlast her 5 minutes of fame. Her overnight success did not come easy, and was accompanied with death threats, legal barriers, and an overwhelming load of t-shirt orders she now had to supply. Today's interview dives into the challenges faced in the touch-and-go world of social me