Best Workplace Ceos With Claire Harrison

12. Mat Baxter, UM Australia (Winner: BRW Best Place to Work 2015)



UM Australia has 90 employees and is one of Australia’s five largest media companies. With annual billings in excess of $800m, they produce consistently excellent work for companies including Coca-Cola, McDonald’s, Sony, and Lego. They were recently recognised by BRW as the best place to work in Australia. They’ve also been named Media Agency of the Year and Global Media Agency of the Year for three years running by B&T and Mumbrella. They have a people-centric approach to business, which is evident in one of their slogans: “Agencies don’t win pitches, people do.” Mat Baxter is a highly accomplished CEO in the media industry who is an expert in developing leadership capability and organisational culture that achieves amazing business results. Along with the above awards, Mat has also been awarded the Agency Head of the Year by Campaign magazine. After nearly five years as CEO of UM Australia, Mat has recently moved to New York to take up his promotion as the Global Chief Strategy and Creative Officer of p