Content Matters: Content Marketing

Informações:

Sinopsis

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each 22-minute episode explores a significant tactic that makes content marketing effective.

Episodios

  • How Do You Develop Your Voice as a Writer? [38]

    How Do You Develop Your Voice as a Writer? [38]

    08/09/2019 Duración: 39min

    Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.

  • When is Medium Quality Content Just Right? [37]

    When is Medium Quality Content Just Right? [37]

    02/06/2019 Duración: 23min

    Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?

  • Business Blogging Trends - 4th Annual Survey [36]

    Business Blogging Trends - 4th Annual Survey [36]

    10/10/2018 Duración: 32min

    Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.

  • The Most Common and Costly SEO Mistakes [35]

    The Most Common and Costly SEO Mistakes [35]

    15/09/2018 Duración: 38min

    Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

  • How to Create and Use Welcome Emails [34]

    How to Create and Use Welcome Emails [34]

    12/08/2018 Duración: 28min

    In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.

  • Are You Leveraging LinkedIn? [33]

    Are You Leveraging LinkedIn? [33]

    18/03/2018 Duración: 33min

    Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?

  • Storytelling — How Much Does it Really Matter? [32]

    Storytelling — How Much Does it Really Matter? [32]

    18/02/2018 Duración: 29min

    Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.

  • Non-Obvious Ways to Promote Your Content [31]

    Non-Obvious Ways to Promote Your Content [31]

    20/01/2018 Duración: 36min

    Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.

  • The Road to Recognition with Personal Branding [30]

    The Road to Recognition with Personal Branding [30]

    24/10/2017 Duración: 26min

    In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.

  • Simple Ways to Get Started with Content Marketing Metrics [29]

    Simple Ways to Get Started with Content Marketing Metrics [29]

    02/10/2017 Duración: 30min

    Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.

  • How to Lose Friends and Not Influence People [28]

    How to Lose Friends and Not Influence People [28]

    16/07/2017 Duración: 24min

    In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.

  • Examining Effective Processes for Creating Content [27]

    Examining Effective Processes for Creating Content [27]

    25/06/2017 Duración: 23min

    In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.

  • Building Your Content Marketing Team and Talent [26]

    Building Your Content Marketing Team and Talent [26]

    21/05/2017 Duración: 24min

    In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.

  • Get More Bang for Your Buck By Repurposing Content [25]

    Get More Bang for Your Buck By Repurposing Content [25]

    09/04/2017 Duración: 1491h00s

    Andy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.

  • The Secrets of Successful Bloggers [24]

    The Secrets of Successful Bloggers [24]

    19/03/2017 Duración: 1310h00s

    In this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.

  • The Audience-Expanding Advantages of Collaborative Content [23]

    The Audience-Expanding Advantages of Collaborative Content [23]

    26/02/2017 Duración: 1280h00s

    Andy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.

  • How to Edit Copy [22]

    How to Edit Copy [22]

    11/02/2017 Duración: 1385h00s

    In this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.

  • Website Navigation Matters [21]

    Website Navigation Matters [21]

    12/01/2017 Duración: 1231h00s

    Andy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.

  • Infographics: Tips for Creating Content People Crave [20]

    Infographics: Tips for Creating Content People Crave [20]

    12/11/2016 Duración: 1530h00s

    In this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.

  • Smart Strategies for Effective Blog Design [19]

    Smart Strategies for Effective Blog Design [19]

    24/10/2016 Duración: 1375h00s

    Andy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.

página 1 de 2