Jack Trout is recognized as the foremost marketing strategist in the world. His concept of Positioning has become the world s #1 business strategy. This program features a series of vignettes on some of Jack's key ideas, plus exclusive discussions with some of today's marketing thought leaders.
A Look at The Long Tail With Chris Anderson21/10/2006 Duración: 20min
Chris Anderson's book, The Long Tail has generated quite a bit of interest, excitement and controversy in the business community. Jack invited Chris to come and discuss how traditional offline businesses would execute a Long Tail strategy.
Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout21/10/2006 Duración: 22min
Many forms of traditional marketing are not working as well as they did in the past. The 30-second spot is one tool that many believe is dying, if not already dead. So what is a marketer to do? Jack and Joseph Jaffe explore the possibilities.
Buzz Marketing: The Next Big Thing? Jack Trout and Emanuel Rosen21/10/2006 Duración: 14min
Skeptical about the rise of "buzz agents" and the Word of Mouth Marketing Association, Jack goes after the leading champions of "buzz" to see if word-of-mouth marketing is all it's cranked up to be. Rosen is author of "The Anatomy of Buzz."
Jack Trout, Steve Rubel Talk Buzz Marketing with , Rick Murray, Errol Smith21/10/2006 Duración: 20min
Jack set off a firestorm of chatter on blogs when he used his Forbes.com column to challenge word-of-mouth marketing. We close the series on "buzz" with a lively roundtable exchange featuring word-of-mouth evangelists, Steve Rubel and Rick Murray of Edelman and Errol Smith of Jackstreet Media.
If You Fail To Do This Your Competition Will Kill You29/08/2005 Duración: 01min
Jack says that no matter what your selling, products services, even ideas if you have competitors you have to differentiate or die.
Why Being Number One or Number Two is Very Important27/08/2005 Duración: 01min
In this segment Jack explains the Law of Duality and why people who understand it strive to make their company number one or number two in their category of business.
Podcasting, Nanocasting and the Law of Division27/08/2005 Duración: 01min
In this segment Jack explains the Law of Division as how it playing a role in the rapid growth of Internet radio.
Positioning: Getting your Product or Service Into the Mind of the Customer27/08/2005 Duración: 01min
In this segment Jack explains the concept of positioning and what every person marketing a product needs to know about it to get customers to buy.
Why Being Different is Better Than Being Cheaper27/08/2005 Duración: 01min
Jack says that either you have a product or service that you can say is different or you do not have much at all. Find out why it is better to be different than to be cheaper.
Finding Your Differentiating Idea27/08/2005 Duración: 01min
In this segment Jack give you a real world example to demonstrate how a company can find and successfully use a differentiating idea to compete - Even if they came into the market late.
The Four Steps to Differentiate Any Product or Service27/08/2005 Duración: 01min
What are the 4 things you need to know and to differentiate your product or service? Here they are.
Why Everyday It is Getting Harder to Succeed Without a Marketing Strategy27/08/2005 Duración: 01min
Jack says that in the old days you didn apos t have to have a marketing strategy to succeed but today Its critical. Find outl why?
It Is What Makes You Different That Matters Most27/08/2005 Duración: 01min
Jack says that the trick is to find what makes you different and use it to set up a benefit for your customer. Find out how to do that