Packed with public relations tips anyone can use, each episode focuses on "media survival skills."
Quote You On That17/01/2008 Duración: 04min
Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04 Note: Apple enhanced version, replacing MP3 version.
Who Cares?03/01/2008 Duración: 02min
Episode 8. Why the question "Who cares" is important in media relations. Time: 2:30 Host: Kathe Stanton
Creating Media Room Content03/12/2007 Duración: 04min
Episode 7. Tips for creating content in a Web site media room. Length: 4:29 Host: Kathe Stanton
The Reporter-Friendly Web site07/11/2007 Duración: 04min
Episode 6. Why a Web site media room is an important PR tool. Time: 4:00 Host: Kathe Stanton
20 Stories Editors Can't Resist17/10/2007 Duración: 04min
Episode 5. Ideas for media stories that can promote a business, organization, project or product. Time: 3:54 Host: Kathe Stanton
What Your News Release Really Says (MP3)18/09/2007 Duración: 02min
A news release can deliver messages the sender never intended. Avoid embarrassing big-oops moments.
Portable, Quotable You (mp3)06/09/2007 Duración: 03min
Tips for keeping a collection of your best lines, anecdotes, analogies and insights so they're readily available when you're preparing for a media interview or presentation. Host: Kathe Stanton Time: 3:35