Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Informações:

Sinopsis

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Episodios

  • From Getting Kicked out of Staples to Being Acquired By BIC

    From Getting Kicked out of Staples to Being Acquired By BIC

    04/05/2021 Duración: 40min

    You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave). For more on Rocketbook and show notes: https://www.shopify.com/blog/rocektbook-app  Tune in to learn What contributed to the early success of their crowdfunding campaign The manufacturing challenges they had with over 30,000 crowdfunding presales How they collected over 3 million email addresses by building an app 

  • How Offering Bundles Doubled Lume Cubes Average Order Value

    How Offering Bundles Doubled Lume Cube's Average Order Value

    27/04/2021 Duración: 54min

    You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling Tune in to learn Why they focused on international expansion very early in their business How they manage cash flow when their cash is tied up in inventory How they used bundling to increase their average order value  

  • 3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor

    3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor

    20/04/2021 Duración: 41min

    You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind. Lounge Underwear is a direct-to-consumer intimate and apparel brand that's grown through influencer marketing. For more on Lounge and show notes:  www.shopify.com/blog/lounge-underwear-dtcTune in to learn: How to build long term relationships with influencers that lasts beyond campaigns What kind of culture and talent infrastructures are needed to grow your team as you scale The reverse engineering mindset of creating an ecommerce success  

  • Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue

    Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue

    13/04/2021 Duración: 46min

    You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one delightful organization. For more on Threadheads and show notes: https://www.shopify.com/blog/threadheads-apparel-ads Tune in to learn How to drive traffic when you are transitioning from selling on a marketplace to your own website What kind of information to include on your product page that leads to conversions How to get a customer to buy if they do not buy on the first visit  

  • Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

    Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

    06/04/2021 Duración: 59min

    Learn from two entrepreneurs who are  making the fashion business sustainable both financially and for the environment. Suta is the maker of  modern yet classic sarees geared towards the younger generation. For more on  Suta and show notes: www.shopify.com/blog/suta-social-impact  Tune in to learn: How to price items that enable fair wages for artisans and affordability for consumers The hiring tactics and growth values to build a strong team How to 10x your production through marketing tactics that don't feel like marketing 

  • How One Company Scaled By Not Scaling At All

    How One Company Scaled By Not Scaling At All

    29/03/2021 Duración: 49min

    You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exceptionally flavorful spices. For more on Burlap & Barrel and show notes:  http://www.shopify.com/blog/burlap-and-barrel-social-impact  Tune in to learn The benefits of a low volume BUT high margin business What are the most important fundamentals you need to establish for your ecommerce business Why you should price your products in a way that allows you to be generous to your customers 

  • How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

    How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

    23/03/2021 Duración: 56min

    In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M.  SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world. For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok Tune in to learn What it means to develop your brand's identity and how to use it in your marketing How to make sure you aren't being taken advantage of by business partners and vendors How they used TikTok-style content for Facebook Ads 

  • How This Entrepreneur Brought Consistent Sales to a Seasonal Business

    How This Entrepreneur Brought Consistent Sales to a Seasonal Business

    16/03/2021 Duración: 51min

    You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business. Glade Optics builds premium goggles and helmets for committed skiers and snowboarders. For more on Glade Optics and show notes: https://www.shopify.com/blog/glade-optics-seasonal  Tune in to learn The most valuable activities when starting a business on the side Why they never make their emails look like emails from big companies and brands How they are shifting from a highly seasonal business into a more consistent year long business model 

  • How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor

    How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor

    09/03/2021 Duración: 52min

    Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched  as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare  and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers. For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc Tune in to learn: The digital marketing strategies that allowed SUGAR Cosmetics to reach a market that traditionally preferred in-person purchasing The importance of understanding consumer needs despite what established production partners might suggest The realities of being an entrepreneur  and choosing to forgo a comfortable corporate career  

  • Building a 7-Figure Emergency Preparedness Company Without Scare Tactics

    Building a 7-Figure Emergency Preparedness Company Without Scare Tactics

    02/03/2021 Duración: 54min

    In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand. Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.For more on  Redfora and show notes: www.shopify.com/blog/redfora-partnership  Tune in to learn What to discuss when you are considering partnering or merging with another company How to give your customers the right amount of information without overwhelming them Why ego will slow you down more than anything else and how to keep it in check 

  • From Kitchen Experiments to Cult Favorite Skincare Brand

    From Kitchen Experiments to Cult Favorite Skincare Brand

    23/02/2021 Duración: 35min

    You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter. For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing   

  • How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry

    How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry

    16/02/2021 Duración: 57min

    You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo Tune in to learn How to identify when your business model is "good enough" The strategy this company used to rank on top of search engines without spending too much on marketing How they used virtual appointments to sell more clothing 

  • 86 Rejections But Jay-Z Aint 1: From Idea to Multi-million Dollar Investment

    86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment

    09/02/2021 Duración: 29min

    In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms. For more on Partake Foods and show notes:  www.shopify.com/blog/partake-foods-fundraising  

  • How This Dinnerware Brand Grew Through Influencer Gifting

    How This Dinnerware Brand Grew Through Influencer Gifting

    02/02/2021 Duración: 49min

    You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brandFable creates premium quality home accessories that make designing the perfect space effortless.For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting Tune in to learn Why this brand envisions itself first and foremost as a tech company How to protect yourself against missteps when you are developing physical products The benefits of focusing all your marketing efforts on just one city at a time 

  • Launching a Wearable Technology Through an Accelerator Program

    Launching a Wearable Technology Through an Accelerator Program

    26/01/2021 Duración: 46min

    You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator  Tune in to learn The biggest benefits of joining an accelerator How to run ads when you are in a heavily regulated industry How to successfully pre-sell your products in-person and online 

  • The Marketing Strategy That 10X Their Sales In 18 Months

    The Marketing Strategy That 10X Their Sales In 18 Months

    19/01/2021 Duración: 55min

    In this episode of Shopify Masters, we chat with Rachael Corson of  Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair. For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing  Tune in to learn How to transition from side hustle to a full business How the pandemic affected their business but found ways to adapt How this entrepreneur consistently invests in their employees' training  

  • The Journey Of Being A Distributor Of A 100-Year-Old Brand

    The Journey Of Being A Distributor Of A 100-Year-Old Brand

    12/01/2021 Duración: 42min

    Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.  For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor  Tune in to learn How to help retailers sell and educate customers on your products How to balance between selling to retailers and selling directly to consumers How to identify and overcome the biggest hurdles for your customers that stop them from buying 

  • Learnings from Hidden 6-Figure Manufacturing Costs

    Learnings from Hidden 6-Figure Manufacturing Costs

    05/01/2021 Duración: 57min

    We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing  Tune in to learn How to use big brand strategies when starting a smaller business The hidden six-figure costs in manufacturing How to use Facebook ads to introduce a new product to the marketplace  

  • Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

    Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

    22/12/2020 Duración: 51min

    From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey. For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing  Tune in to learn:  What questions you should ask manufacturers before partnering with them Their game plan for selling as many products as possible at trade shows The best way to approach influencers to improve the chances of them working with you  

  • The Marketing Tactics of LeBron James’ Sports Nutrition Company

    The Marketing Tactics of LeBron James’ Sports Nutrition Company

    15/12/2020 Duración: 43min

    In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be and should not be present on each page of their website What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger 

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