Sinopsis

Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness.

Episodios

  • Digital Marketing Madness - New Trends in SEO for 2017

    Digital Marketing Madness - New Trends in SEO for 2017

    18/05/2017 Duración: 21min

    McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media.

  • The Beginners Guide to Mobile Optimization

    The Beginners Guide to Mobile Optimization

    05/01/2017 Duración: 14min

    John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible.

  • Digital Marketing Winners  Losers of 2016

    Digital Marketing Winners & Losers of 2016

    22/12/2016 Duración: 20min

    John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017.

  • Digital Marketing News Bulletin - Nov 2016

    Digital Marketing News Bulletin - Nov 2016

    08/11/2016 Duración: 25min

    A round table discussion of the latest tools, and updates on what’s happening in the digital marketing and search engine optimization world.

  • Blog Writing and Writer’s Block

    Blog Writing and Writer’s Block

    12/08/2016 Duración: 07min

    Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively.

  • How to Generate Blog Topic Ideas  Other Helpful Resources

    How to Generate Blog Topic Ideas & Other Helpful Resources

    05/02/2016 Duración: 15min

    Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas.

  • How To Do Competitive Analysis and Leapfrog Your Competitors

    How To Do Competitive Analysis and Leapfrog Your Competitors

    13/01/2016 Duración: 14min

    Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.

  • How To Do Keyword Research and What To Do With It

    How To Do Keyword Research and What To Do With It

    06/01/2016 Duración: 19min

    John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them.

  • How and Why To Share Content That’s Behind A Paywall

    How and Why To Share Content That’s Behind A Paywall

    30/10/2015 Duración: 09min

    In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.

  • Content Marketing With Podcasts - Part 2

    Content Marketing With Podcasts - Part 2

    15/10/2015 Duración: 32min

    In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.

  • Content Marketing With Podcasts - Part 1

    Content Marketing With Podcasts - Part 1

    08/10/2015 Duración: 24min

    In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.

  • How Your Website Hosting Can Affect SEO

    How Your Website Hosting Can Affect SEO

    01/09/2015 Duración: 08min

    In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.

  • Is Your Social Media Marketing Working?

    Is Your Social Media Marketing Working?

    25/08/2015 Duración: 05min

    In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.

  • Using WordPress Plugins: Updates, Support, and More

    Using WordPress Plugins: Updates, Support, and More

    07/08/2015 Duración: 09min

    Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.

  • Using Canva as a Simple Photo Editor to Create Awesome Social Media Graphics

    Using Canva as a Simple Photo Editor to Create Awesome Social Media Graphics

    04/08/2015 Duración: 07min

    Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.

  • What Are Google Analytics Dashboards?

    What Are Google Analytics Dashboards?

    31/07/2015 Duración: 07min

    Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.

  • What Is The Google Disavow Tool?

    What Is The Google Disavow Tool?

    29/07/2015 Duración: 11min

    In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.

  • Highlighting Value in PPC Ads and Landing Pages

    Highlighting Value in PPC Ads and Landing Pages

    29/07/2015 Duración: 09min

    In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.

  • Web Design Wireframes

    Web Design Wireframes

    27/07/2015 Duración: 11min

    In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.

  • PPC Strategies: Integrating Relevancy

    PPC Strategies: Integrating Relevancy

    22/07/2015 Duración: 13min

    In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

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