It's Baton Rouge: Out To Lunch

The self-help industry is a multi-billion-dollar global market encompassing books, digital courses, personal coaching, seminars, and wellness apps aimed at personal optimization. Scottish author Samuel Smiles introduced the concept in 1859 with his publication Self Help, which emphasized thrift, discipline, and individual perseverance over societal change. Today, we can turn to Oprah Winfrey’s self help bestsellers, life coach Tony Robbins, and apps like Headspace, Noom, and Calm to help us meditate, diet, and sleep.  My two lunch guests today — Katherine Wilks and Margaret Wilkinson — are building their own self-help empires right here in Baton Rouge. Katherine Wilks’ path to becoming a self-help author began first as a nurse. The profession runs in her family, she says: her grandmother served as chief nursing officer at Bogalusa Medical Center and became one of Katherine’s biggest inspirations. Katherine has been a nurse for 20 years. She began her career in quality contro

There are an estimated 31 - 34 million entrepreneurs and small businesses in the United States, and we’ve interviewed more than a few over the years here on Out to Lunch.  If you’ve been listening or are an entrepreneur or small business owner yourself, then you know there are numerous routes to entrepreneurship. Many entrepreneurs purchase an existing operation, take over a family business, or buy into a franchise that provides an established customer base and proven operational framework.  Neither of my lunch guests today followed those routes: Cameron Motsenbock and Russell Jones started their respective businesses from scratch. Cameron Motsenbock, owner of Hands Over Hearts, describes her move into entrepreneurship as a 2 a.m. business decision. After years of attending nursing school and working as a medical assistant, Cameron literally woke up in the middle of the night and decided she wanted to become a businesswoman. Today, Cameron operates Hands Over Hearts, a locally-owned and

In recent years, there’s been a lot of discussion in the art world about accessibility. Not physical accessibility — though smaller or historic facilities often fall short on ADA compliance – but cultural accessibility, creating welcoming spaces for everyone in a community. Both of my Out to Lunch guests have spent much of their careers ensuring that art in Baton Rouge is free, inclusive, and vibrant. Jason Andreasen is the President and CEO of the Baton Rouge Gallery.  Jason didn’t grow up immersed in the art world. His family didn’t frequent galleries, and his interest in contemporary art developed largely through his now-wife, local painter Lily Betancourt. In 2007, Jason started at the Baton Rouge Gallery as a part-time employee and moved into his leadership role a year later. Now in its 60th year, the Baton Rouge Gallery is the nation’s longest-standing artist cooperative, and prioritizes accessibility by making most events free and open to the public.  Jason

Baton Rouge, like other cities, deals with what demographers call “Net migration loss.” Here, we use the term loosely. It’s not that the number of people leaving Baton Rouge is greater than the number of people moving here. What net migration loss means here is - there are more people leaving than staying. Why do people leave Baton Rouge? Typically, they’ll tell you, for opportunity. Not romantic opportunity or opportunity for spiritual growth, but career opportunity. The bigger a city, the greater the opportunity.  Okay, so if you follow that logic, every time someone decides to leave Baton Rouge they make the city smaller. So, the best thing a person who wants more opportunity should do is, stay. Right? Most people don’t buy this argument. But both of my lunch guests today, do. Brett Roblez likes making movies. Typically, if you want a career in the film business, you have to move someplace where they make movies. Brett moved to Atlanta, a film production hub. But aft

"Dearly beloved, We are gathered here today to get through this thing called life." You might recognize those lines as the opening of Prince’s 1984 song, “Let’s Go Crazy.” In this classic pop song, Prince is making the point  that life is short and we should make the most of it. Prince encourages us to celebrate the joy of living with the chorus, “Let’s go crazy, Let’s get nuts.” Here in Baton Rouge, Mike Andrepont gets crazy for a living. Mike specializes in what we might call Joy-Maxxing: celebrating life’s high-points with his company, AFX Pro. AFX Pro is a special effects company. Their work includes pyrotechnics, stadium tunnel and smoke lighting, weddings, concerts, festivals, and corporate events. Even if you don’t live in Baton Rouge you’ve probably seen AFX Pro's creations because their clients include the NFL, NBA and NCAA. Locally you might have seen their Joy-Maxxing celebrations at an LSU Tigers event, a couple’s first d

Laura Nichols never expected aesthetics to become her career. Originally from Lake Charles, Laura came to Baton Rouge to attend LSU and then spent the next decade working as an emergency room nurse before returning to school to become a nurse practitioner. Her first job as a nurse practitioner required a lengthy commute and 12-hour shifts, an arrangement Laura quickly realized wasn’t sustainable as a single mother with two children. Around the same period, Laura became fascinated by the science behind aesthetic medicine after she received a Botox treatment. She began learning injectable procedures and offering services to a small group of ten existing patients she already knew and trusted. When the pandemic disrupted her practice, Laura temporarily worked in urgent care while continuing aesthetic treatments out of a salon on the side. Over the next two years, her client base grew to roughly 200 patients. Eventually, Laura realized the business had outgrown its informal beginnings. So, in 2022, she signe

It's no secret that Amazon and e-commerce in general has been eating retial stores' lunch. You've probably thought to yourself one time this week already - "Do I really have to go to a store to buy that? Couldn't I just order it online?" Well, yes, of course, you can order just about everything online, but it's just not the same as going into a store. Is it? So, if we agree on that, what exactly is the difference? All things being equal, like price and availability, why do we prefer to go shopping in the real world? The secret, as best I can tell, has nothing to do with merchandise. It has to do with another human being actually caring about your happiness.  Chase Bass runs George Bass, a family-owned men’s clothing store with locations in New Orleans, Baton Rouge and Covington. His father George started it, and Chase grew up in it. Some of Chase’s earliest memories are of time spent in the shop. He worked there through high school, went to college, tried investment banking after graduation,

The media industry is having a rough decade. Newspapers are closing and local TV stations are being consolidated by distant owners. The advertising dollars that used to fund local journalism have mostly migrated to platforms that have no particular interest in what’s happening in your neighborhood. But, along with a number of other trends you can probably name, Baton Rouge isn’t following the rules. Brandon Foreman is CEO of Family Resource Group, a Baton Rouge company that has been connecting families to this community for over 30 years with its “Parents Magazine.” Today Family Resource Group publishes nine brands across seven markets — from Baton Rouge and New Orleans to Denver, Cincinnati, Birmingham and beyond — and has expanded well beyond print into digital campaigns, podcasts, and technology tools for advertisers. Brandon came to FRG through a somewhat unlikely route. His background is in technology — he ran a software company, a broadband internet provider in

When was the last time you started a new job? Do you remember what the onboarding was like? The paperwork, the benefits forms, the direct deposit setup, the login credentials that didn’t work yet?  Today there’s a whole industry built around making that whole process way less painful — and my first guest today runs one of those companies, right here in Baton Rouge. Craig Broome is a Baton Rouge native who thought he was going to law school. He got interested in employment law at LSU and ended up in human resources instead — landing an HR role at a chemical plant during his senior year. That turned into a career, which eventually led him to a Baton Rouge HR and payroll company called ESS. And then in 2016, he partnered with the Sternberg family to launch Highflyer HR. Along the way Craig served in the Marine Corps Reserve from 1994 to 2001 as a heavy machine gunner — which is not a detail you expect from someone who runs a payroll company, but there it is. Highflyer  pro

Here’s a number that I keep coming back to. American restaurants throw away somewhere between 22 and 33 billion pounds of food every year. To put a price tag on it, that’s about $162 billion in food costs that just disappear. That’s before the restaurant makes a single dime. I’ve been thinking about that number since I started putting today’s show together, because both of my guests have something to say about it — just from very different places. My first guest is Kristen Smith. She and her husband Tre started a food truck in the middle of a pandemic, and they’ve been figuring out the food business ever since. Kristen runs the operations side — the compliance, the systems, the strategy. She’s not someone who wastes much. Resources or time. Kristen was born right here in Baton Rouge, grew up partly in Illinois when her dad’s job took the family north for a stretch, and came back to Louisiana through Teach For America in 2014, working in East Felician

Miranda Albarez hosts this edition of Out to Lunch. If there’s one thing that has consistently evolved as society has progressed over the millennia, it’s the speed we do things. Every year, people’s patience grows thinner and attention spans, smaller. And with the invention of these tiny computers that we keep in our pockets 24/7, we no longer take in life without first viewing it through the screen. Most of us have probably heard the phrases “phone eats first” or “Hold on, I need a video of this before you mess it up”. As a byproduct of “progress” for increased production, we have lost much of what many consider makes for a “full” life. We’re always sharing, always needing the scoop, always moving. But are we truly living? At the end of the day, no matter what speed humanity moves, we still have basic needs to meet whether or not we feel like we have the time. And that’s where my two lunch guests today come in. While many entrepren

There’s a particular kind of business story that you can really only tell about Louisiana. It usually starts with somebody who barely had two nickels to rub together, an idea that almost nobody else took seriously, and a lot of stubbornness. It almost never starts in a glass tower in a major metropolis. It starts in places like a front yard near LSU. Or in a small office somewhere on the way to the oil patch. Both of my lunch guests today are Louisiana people who built something out of, more or less, nothing. One of them runs a national company that has 400 vehicles, 25 offices around the country, and was a Super Bowl LIX vendor. He started it the year after he graduated from LSU. The other one runs a nonprofit in Mid City Baton Rouge that began with one neighborhood kid showing up at his front door asking him to fix a bike. Today it has worked on more than 10,000 bikes, and is the centerpiece of a $2 million renovation of a former church and rug shop on Government Street. Both of these guys are in thei

How many companies do you think are involved in building a single house? Take a guess. Five? Ten? Maybe twenty? Fifty-three. On average, fifty-three different companies touch a single home before anyone moves in — foundation crews, electricians, plumbers, pest control, lighting specialists, insurers.  Karen Profita represents all of them. She runs the Home Builders Association of Greater Baton Rouge, the largest homebuilders association in Louisiana and the 25th largest in the country. Karen came to the homebuilding industry through a side door. After COVID disrupted her work at Audubon Nature Institute, she briefly pursued an idea for a seafood industry incubator — extracting collagen from crab shells, that kind of thing — that never quite got off the ground. A conversation at the Parade of Homes led her to an open position at HBA GBR. She says it was the rare job that combined everything she actually cares about: real estate, business advocacy and supporting local entrepreneurs. HBA G

In Hollywood, power couples from the 30s, 40s, and 50s, icons like  Humphrey Bogart and Lauren Bacall, Clark Gable and Carole Lombard, and Spencer Tracy and Katharine Hepburn, exemplified glamour both on and off the screen. At the pinnacle of their careers, these romantic couples were closely followed and adored by movie-goers, capturing the public’s imagination during a Golden Age of film.  Today, power couples are more often found on smaller screens, not in a seductive embrace but wielding power tools while knocking down interior walls or building decks. I’m thinking of course of the husband and wife teams on popular home decor and renovation shows, couples like Dave and Jenny Marrs of “Fixer to Fabulous,” and Egypt Sherrod and Mike Jackson of “Married to Real Estate.” You might not have ever heard of Don and Susan Charlet, co-owners of the home decor and furniture gallery The Corbel, but you can be sure that in social circles from Zachary to St. Francisville, D

There’s a line I keep hearing from people who run small businesses in Baton Rouge. It goes something like: I didn’t plan this. I was doing something else, I saw a gap, and I walked through it. Norisha Kirts Glover has a degree in mass communication and an MPA. She spent years in nonprofit fundraising in Washington, D.C. and California. In 2015 she walked through a door marked “commercial construction” — an industry where women and people of color were barely present — and decided that was exactly where she needed to be. Norisha is originally from the Alexandria area. She came to LSU for college and stayed. In 2015, an opportunity came along to enter commercial construction. She researched it, noticed that women and people of color were dramatically underrepresented, and decided to launch NRK Construction anyway — or maybe because of that. The firm picked up early traction after the 2016 floods, working through extensive residential renovation before moving deeper into

Think about the last time you showed your ID. Maybe at the airport, maybe at a bar, maybe somewhere you had to prove you were who you said you were. You pulled out a card. A piece of plastic. Maybe it was a little beat up. Maybe the photo was from ten years ago. There’s a decent chance that if you live in Louisiana, you’ve also used a phone to do that. That digital driver’s license on your phone — that was built right here, in Baton Rouge, by a company called Envoc. Calvin Fabre built it.  Calvin is a long-time friend of Out to Lunch: he's made multiple appearances on this show over the years as he's developed his company, and some of Louisiana's most advanced tech. He's been writing code since he was 12 years old — 1978, give or take — when he got an Atari 800 and discovered that he could make a computer do exactly what he told it to do. He has essentially been doing that ever since. Calvin studied computer science at Southeastern Louisiana University and built Envoc

I’m Amy Irvin, host of Out to Lunch in Baton Rouge. I was a college student once. A long time ago. And like a lot of college students, I picked some of my classes based on the professor. Word of mouth, mostly. What my friends said. Whether the 8 a.m. course section was worth getting out of bed for or not. These days, there’s a website that tries to do that systematically. You’ve probably heard of it. Rate My Professor. And if you’ve ever spent time on it, you might have noticed it’s also a place where students settle scores, write reviews about a professor’s appearance, and occasionally make things up entirely. My lunch guest, Nash Mahmoud, noticed the same thing. He happens to be a professor. He also happens to be a software engineer. So he built something better. Nash came to the United States from Jordan in 2008 to pursue a graduate degree at Mississippi State. He got his master’s, then his PhD, then a tenure-track faculty offer at LSU — and somewhere along t

Think about the last time you visited a city you’d never been to before. Not for business — just to go. What made you decide to stay somewhere? What made you feel like the place wanted you there? Most of the time, we don’t give a lot of credit to the people who set that stage. The campground owner who keeps a shuttle running at midnight so you can get back safely from the French Quarter. The art curator who figured out that if he put a show up in a doctor’s office, more people would see it than in any gallery. These are the people who decide, quietly and without much fanfare, what kind of place a city is going to be. Camping Mike Dunn did not grow up dreaming of owning a campground. He grew up on a dairy farm in Maryland, spent his career running cranes and heavy equipment, and took a wrong turn somewhere around 2011 that led him to a night attendant job at the New Orleans KOA — which, as wrong turns go, turned out pretty well. Within six months, KOA had promoted him to run the p

Today’s edition of Out to Lunch sits at the intersection of two big ideas: immersion and reach.  One guest is building virtual worlds for the world’s largest energy companies and the U.S. Air Force — right here in Baton Rouge. The other is shaping how millions of people around the globe experience the NFL — from a home office in Baton Rouge.  Both guests grew up in Louisiana, both left, both came back or stayed — and both are doing work that most people wouldn’t expect to find anchored in the Capital Region. The through-line is this: the future doesn’t always happen in Silicon Valley or New York. Sometimes it’s being built from a studio off Perkins Road and a home office in Baton Rouge. Today we’re talking about what it looks like when Louisiana shows up on the cutting edge. Cody Louviere grew up in Lake Charles dreaming about video games and ended up building simulations for the U.S. Air Force and ExxonMobil. He’s the founder of King

A little wartime history: In 1940, at the start of World War II, approximately 12 million women were working outside the household in the United States, comprising about 25% of the female population. That number rose significantly during the war to over 18 million by 1945, as the U.S. government encouraged women in posters and commercial advertising to volunteer for wartime service in factories. Inspired by a song by Redd Evans and John Jacob Loeb, Rosie the Riveter, the brawny brunette with a red, polka dotted headscarf, became an icon of the war and women’s movement.   Today, women make up nearly half of the total U.S. labor force. And if, like me, you grew up with a mother who owned a small business, then you won’t be surprised at all that women make up nearly 45% of all businesses in the U.S., employing over 10.5 million workers and generating over $3.3 trillion in revenue. As an ad from the Sixties used to say, “You’ve come a long way, baby.” Sidney Coffee became a