Just A Taste

Informações:

Sinopsis

Just a Taste dives into the food and beverage industry with guests from all corners of the business including founders/CEOs, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest taste and quality experts in the food and beverage industry.

Episodios

  • How has the wine industry changed in the past year with Ray Isle of Food  Wine Magazine

    How has the wine industry changed in the past year with Ray Isle of Food & Wine Magazine

    27/01/2021 Duración: 40min

    The wine industry was no exception to the disruptive nature of 2020. With in-person tastings cancelled and huge disruptions to the supply chain, many wineries had to be quick to adapt to the changing market. But how did these changes affect the wine industry as a whole, and will these trends continue into 2021 and beyond? This week on Beyond the Shelf, we spoke with the Executive Wine Editor at Food & Wine Magazine, Ray Isle. In this episode, Ray shared with us how the pandemic has affected the wine industry, and how wineries are adapting to new consumer behaviors. He also broke down some of the biggest trends in wine and even gave us a few wine recommendations.

  • How can established brands be revamped with David Klavsons of King Juice Co.

    How can established brands be revamped with David Klavsons of King Juice Co.

    13/01/2021 Duración: 34min

     After many years in business, established brands often have to undergo a strategic revamp in order to keep their finger on the pulse of the industry. For many brands, this can be a make-it-or-break-it moment. However, with meaningful innovation and a concise marketing plan, this revamp can bring forth substantial growth for most established brands. This week on Beyond the Shelf we spoke with the CEO of King Juice Company and  Calypso Lemonade, David Klavsons.In this episode, David shared with us why it is so difficult to make zero-sugar lemonade that still tastes good, and how Calypso Lemonade has positioned itself to fill a void within the market. They also shared with us how packaging and branding have helped them see huge growth in business in the past year. 

  • How can the coffee industry be more sustainable with Maria Palacio of Progeny Coffee

    How can the coffee industry be more sustainable with Maria Palacio of Progeny Coffee

    30/12/2020 Duración: 33min

    Considering that coffee is often considered a staple pantry item for many Americans, how much do we actually know about where it comes from? This week on Beyond the Shelf, we spoke with the CEO and Co-Founder of Progeny Coffee, Maria Palacio. In this enlightening and educational episode, Maria shared with us how the traditional supply-chain often times does not benefit or support coffee farmers. They shared with us how Progeny is trying to fix these unstainable practices through direct partnerships with Colombian farmers. Maria also explained what a coffee score is, and how it affects the quality of coffee beans but also what that means for individual farmers. 

  • Whats new in natural foods with Jeff Grogg of JPG Resources

    What's new in natural foods with Jeff Grogg of JPG Resources

    16/12/2020 Duración: 30min

     Many new natural food brands often struggle to find their footing in this ever-expanding market.  With trends that are in constant flux, it can be quite difficult for new brands to find a niche within the natural foods market that can offer long-term sustainability. This week on Beyond the Shelf we spoke with Jeff Grogg, who is the Managing Director at JPG Resources. In this episode, we discussed the recent history of the natural foods industry, as well as common pitfalls new brands often fall into. Jeff also shared with us why microtrends (such as trendy ingredient-based products) have a short shelf life, and what sort of macrotrends brands should focus on when creating new products. 

  • What food trends will emerge in 2021? with John Stephanian of ADM

    What food trends will emerge in 2021? with John Stephanian of ADM

    02/12/2020 Duración: 33min

    Last year, it seemed that 2020 would be a huge year for the food & beverage industry. And in some ways it was. But, not for the reasons we thought. After 9 long months of adapting and growing as an industry, let us look into 2021 and consider how the industry will continue to change as we settle into a new normal. This week on Beyond the Shelf, we spoke to the Vice President of Global Culinary & Innovation at ADM, John Stephanian. He walked us through ADM's recent report on the top 5 global food trends that will shape 2021. From sustainability to the importance of transparency, we discussed how the events of the past year have shaped 2021 food trends and what is next for the food and beverage industry. 

  • How can soda be healthy? with Allison  Stephen Ellsworth of Poppi

    How can soda be healthy? with Allison & Stephen Ellsworth of Poppi

    18/11/2020 Duración: 28min

    Functional products were one of the biggest trends in 2020 for the food & beverage industry.  From beverages to snacks, shoppers were gravitating towards products that not only taste great but also offer additional benefits. This week on Beyond the Shelf, we spoke to the duo behind the extremely popular better-for-you soda company Poppi, Allison & Stephen Ellsworth. In this episode, Allison and Stephen told us all about how they created their delicious functional soda, as well as their experience securing a major investment opportunity on the hit ABC television show Shark Tank. They also gave us a sneak-peak into the very bright future of the company, including a huge growth in distribution in 2021. 

  • How can meal kits inspire customers? with Carley Sheehy of Global Grub

    How can meal kits inspire customers? with Carley Sheehy of Global Grub

    04/11/2020 Duración: 21min

     Keeping cooking at home exciting and fun can be a tricky task - especially with everything going on in the world. Meal kits offer customers a unique at-home experience where they can try something new but from the comfort of their own home. This week on Beyond the Shelf, we spoke with the Founder of Global Grub, Carley Sheehy. Global Grub creates meal kits that contain all the shelf-stable ingredients one would need to make unique international dishes, such as mochi, sushi, and ravioli. In this episode, Carley shared with us her experience with starting Global Grub, as well as how the pandemic has pushed more people to cook at home. 

  • Why transparency is important in the plant-based market with Dan Curtin of Greenleaf Foods

    Why transparency is important in the plant-based market with Dan Curtin of Greenleaf Foods

    21/10/2020 Duración: 28min

     With more options than ever for plant-based alternatives, consumers are becoming increasingly wary of what exactly these products are made of. This week on Beyond the Shelf, we had the privilege of speaking with Dan Curtin of Greenleaf Foods. As President of two of the biggest brands in the plant-based market (Lightlife and Field Roast), he was able to lend us important insights into the ever-expanding market. In this exciting episode, we discussed how consumers are extremely interested in clean label products, and why he encourages other brands to be more transparent about their products. 

  • Can influencer marketing work for your brand? with Elle DeFreitas of Wonderkind Co.

    Can influencer marketing work for your brand? with Elle DeFreitas of Wonderkind Co.

    07/10/2020 Duración: 40min

     Influencer marketing is considered the wild west of the marketing world. It's a seemingly easy way for brands to connect to their core demographic, but there's a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with influencers. They also shared with us what type of products and categories tend to perform best with this type of marketing, as well as their best practices when it comes to finding the best influencers to promote your brand. 

  • How to create branding your customers will love - with Ross Kimbarovsky of Crowdspring

    How to create branding your customers will love - with Ross Kimbarovsky of Crowdspring

    24/09/2020 Duración: 37min

    For new small businesses, establishing cohesive and effective branding is key in catching the attention of new customers. However, the typical process of partnering with one artist/graphic designer (or agency) often leads to long timeframes and ineffective communication. This week on Beyond the Shelf, we spoke with Ross Kimbarovsky of Crowdspring. In this episode, Ross shared with us how Crowdspring has created a marketplace for small businesses to connect with hundreds of artists and graphic designers. Their unique platform gives brands the opportunity to choose between many different designs, while still fostering collaborative and efficient workflow. Ross also shared with us his experience with marketing and branding, including what he believes to be common pitfalls small business encounter.  

  • How can CPG brands catch the attention of grocery buyers? with Alli Ball

    How can CPG brands catch the attention of grocery buyers? with Alli Ball

    26/08/2020 Duración: 47min

    Catching the attention of a Grocery Buyer is one of the toughest hurdles for emerging food & beverage CPG brands. Buyers at most major chains often see thousands of new products a month. When making purchases, they must factor in not just how much shelf space they have to fill in each category, but also what their customers are interested in at the moment. So what can you, as a food & beverage brand, do to stand out from the competition and catch the eye of a Grocery Buyer? This week on Beyond the Shelf, we spoke with Alli Ball. Alli is a food business consultant and founder of Retail Ready, an online course designed to help emerging brands grow their business. She is also the host of the Food Biz Wiz podcast. In this episode, she shared with us what she has learned over the years as a former Grocery Buyer, and the advice she has to new brands who are looking to get their products on shelf. 

  • What are fermented products and how can they help you? with Lauren Mones of Fermenting Fairy

    What are fermented products and how can they help you? with Lauren Mones of Fermenting Fairy

    12/08/2020 Duración: 43min

     "Fermented" has quickly become one of the biggest buzzwords within the food & beverage industry. With an influx of new kombucha, kimchi, and other fermented products hitting the shelves in the past year, there's no shortage of these wellness-focused products. However, many consumers are still unsure as to what exactly does "fermented" actually mean, and why are these products so popular? This week on Beyond the Shelf, we spoke with the CEO and Founder of Fermenting Fairy, Lauren Mones. She shared with us her personal journey with gut health, as well as how fermented products differ and why many consumers have found solace in them to improve their own wellness. 

  • How can brands plan for an uncertain future - with Walker Smith of Kantar

    How can brands plan for an uncertain future - with Walker Smith of Kantar

    29/07/2020 Duración: 31min

     2020 has proven to be a challenging year for many brands. COVID-19 partnered with the growing demand for social justice has forced many companies to look inward and reconsider their business practices. This week on Beyond the Shelf, we spoke with Walker Smith. Smith is the Chief Knowledge Officer, Brand & Marketing at Kantar. In this episode, they shared with us what food & beverage brands need to do in order to adapt to the ever-changing market. With the ongoing pandemic preventing long-term planning, and the Black Lives Matter movement placing necessary pressure on brands to reevaluate their business practices, Smith explains what brands need to do in order to be successful. 

  • Why are consumers stocking up on protein powders? with Claire Morton Reynolds of New Hope Network

    Why are consumers stocking up on protein powders? with Claire Morton Reynolds of New Hope Network

    08/07/2020 Duración: 28min

     Once considered a product designed for athletes and muscle recovery, protein powders have evolved rapidly to fit into many consumer's daily routines. With the growing popularity of alternative forms of protein, this ever-changing market has been on the rise for many years now. This week on Beyond the Shelf, we spoke with Claire Morton Reynolds about the data her team has collected about the rising and stable popularity of protein powders. Claire is a Senior Industry Analyst at Nutrition Board Journal and New Hope Network. In this episode, she shared with us how the protein category has been on a steady rise for the past year, and how COVID-19 buying behaviors have shifted (but not disrupted) the market. 

  • What can new business owners expect when launching a brand - with Cindy Poiesz of Supernola

    What can new business owners expect when launching a brand - with Cindy Poiesz of Supernola

    24/06/2020 Duración: 18min

     Although still a relatively small brand, Supernola has taken the snacking world by storm. Focused on good-for-you ingredients, and promoting a healthy balanced lifestyle, they exude all the qualities an upcoming brand needs to succeed - especially during these trying times. This week on Beyond the Shelf, we spoke with Cindy Poiesz, the co-founder and CEO of Supernola. She shared with us how they have created a superfood-packed snack that ticks a lot of the boxes that modern, wellness-focused consumers are interested in. She also gave us tips on what young entrepreneurs should expect (and plan for) when starting their own food & beverage brand, as well as their best practices for adapting to an ever-changing market. 

  • How can private labels stand out? with Aimee Becker of Daymon

    How can private labels stand out? with Aimee Becker of Daymon

    10/06/2020 Duración: 38min

    In the past few years, many companies have revitalized their private labels. With new modern packaging and increased consumer interests, private brands are on the rise. This week on Beyond the Shelf, Aimee Becker shared with us her recommendations on how private brands should maneuver through these tricky times in order to build a lasting relationship with their new (and existing) customers. As the Senior Vice President of Brand Development at Daymon, Aimee has over ten years of experience with helping brands build their private labels. In this episode, Aimee walked us through the history of private labels, and her five tips for companies attempting to make the most out of our "new normal". 

  • How are online grocery retailers faring through COVID-19? with Brandon Wehmeyer of Boxed

    How are online grocery retailers faring through COVID-19? with Brandon Wehmeyer of Boxed

    27/05/2020 Duración: 30min

    Online grocery retailing has been on our radar for many years now. But recently, as COVID-19 has forced consumers to seek out alternative shopping methods, many digital platforms have seen a boom in business. But how have online grocery retailers reacted to this sudden increase in traffic? This week on Beyond the Shelf, we spoke with Brandon Wehmeyer, the Senior Private Brands Product Development Manager at Boxed. He shared with us what has made this online retailer warehouse-style grocery retailer the "Costco for millennials". He also explained to us how COVID-19 has jumpstarted the rising interest in online grocery shopping, and how Boxed is reacting to this surge in consumer demand.

  • How can emerging brands get better distribution - with Larissa Russell of Pod Foods

    How can emerging brands get better distribution - with Larissa Russell of Pod Foods

    13/05/2020 Duración: 25min

    It's no surprise that most large distribution systems favor national brands. They have the funding and stable logistical systems that allow buyers to trust them. For smaller, emerging brands, this isn't always the case. Grocery buyers are less likely to purchase from these brands because of the uncertainty about whether they could consistently stock their shelves due to inadequate distribution systems. This week on Beyond the Shelf, we spoke to Larissa Russell, the CEO & Co-founder of Pod Foods. She shared with us how small brands are often underrepresented on grocery shelves because of inaccuracies in common distribution systems, and how their software helps bridge this gap. 

  • How can food waste be upcycled? with Daniel Kurzrock of ReGrained

    How can food waste be upcycled? with Daniel Kurzrock of ReGrained

    29/04/2020 Duración: 32min

    Did you know that it takes 1 lb of grains to make 1 six-pack of IPA beer? And although many breweries donate their leftover grains to farms for feed, much of it is left unused. This food waste is often full of nutrients, and with the right technology could be turned into a superfood. This week on Beyond the Shelf, we spoke with Daniel Kurzrock, the Co-Founder and CEO of ReGrained. He shared with us not only how his company partners with breweries to turn leftover grains into delicious snacks, but also how their patented technology could revolutionize food waste throughout the entire industry. 

  • How can brands continue marketing during COVID-19? with Jess Saba of Good Point PR

    How can brands continue marketing during COVID-19? with Jess Saba of Good Point PR

    15/04/2020 Duración: 37min

    In just a few months, COVID-19 has completely flipped America on its head. With panic spreading rapidly, many brands are struggling to stay afloat and react properly to consumer's reasonable concerns. Although some markets within the food & beverage industry have seen an increase in sales, many brands that have been deemed non-essential are having to think out-of-the-box to appeal to the ever-changing consumer demand. This week on Beyond the Shelf, we spoke with Jess Saba (founder of Good Point PR) about what brands can do during COVID-19. She shared with us how companies should approach marketing during the pandemic, and how to share philanthropic initiatives with consumers without appearing insensitive. 

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