Creative Hustle Podcast

In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Hassan discusses his content marketing strategy for his beauty brand, Haus Urban. He'll guide you through the following: *Why it's important to have a clear point of view. *How to pick a price point, and why it can make or break conversion rates. *How video content helped bridge the familiarity gap between the brand and prospective customers. *How to develop the kind of content that can be remixed and repurposed. *Why the content should be reflective of the actual experience in real life. *The importance of communicating to your audience without selling all the time. Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The Bunny Band is t

In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Aaron walks us through his strategy and learnings for his recent theatrical events. He'll guide you through the following: *Development of a campaign storyline *How to pick a price point, and why it can make or break conversion rates. *How he branded his show, and why consistency is key. *Why the content should be reflective of the actual experience in real ife. *Making the most of your resources. Part 2 will be available next week! Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at https://bit.ly/2Hxehhk U

In this episode, Aaron & Hassan discuss the importance of reaching your customers outside of social media by creating and maintaining an email list, and what to do once you have one. Topics include: 
•Using your offline events, shows, and networking opportunities to collect emails. • Why you need exclusive consent before adding someone to your marketing list. • Using your website as a portal to promote your email list and incentivizing prospective customers. • Creating content for your emails that will engage your customers. • How to create a sense of urgency and familiarity when reaching out. Resources mentioned in this episode: MailChimp: https://www.mailchimp.com MailChimp Subscribe for ipad: https://apple.co/2JIm80S SumoMe: https://www.sumo.com (Hassan refers to this as "App Sumo") Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New Y

In This Episode, Aaron & Hassan discuss how continuing to create, even when it's painful or inconvenient can pay off later. Today we cover: 
•Making sure you're prepared for the next opportunity, whenever it shows up. • Why all of your life experiences are leading you to where you need to be. • How to not let rejection derail your progress. • Why you want to be the kind of person that does a good job. • Why being likable is more important than ever. Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the power of organization, and Hassan details his favorite tools and methods to make the most of your day. Today we cover: 
• The psychology of organization: Why creative people resist process and order. • Why you're not actually thriving in chaos. • How to plan for your year, quarter, week and day. • How to set yourself up to win daily. • Creating a morning ritual you can count on to pull you through the day. Resources from the hosts: Hassan's favorite organizational tools: Digital Planning/Notes: www.evernote.com Music for Focus: www.focusatwill.com Weekly Tasking Tool: https://bestself.co/products/weekly-action-planner Life Planner: https://www.erincondren.com/lifeplanner-learn-more Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The About Face 3 Step System is here and

In This Episode, Aaron & Hassan discuss the traps your ego will set for you and how to jump over them. Today we cover: 
• How the media you consume affects your subconscious. • Why running your own race is the best path forward. • How resentment of others bleeds into your work. • Identifying jealousy vs inspiration. • Understanding when there is a personal problem, vs when you made one up. Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the meaning and importance of authenticity. Today we cover: 
• The glory and anxiety around power lunches. • Why being self-deprecating is holding you back. • The distinction between being 'real' and being stupid. • Why being yourself is the unspoken key to success. • The hunger for millennial knowledge. • Why being an active listener builds the ultimate trust. Bonus: Beyonce says "Thank You" to her own name, http://bit.ly/2GMtDi5 Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: http://tiny.cc/ptcpodcast The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

Aaron & Hassan are back for Season 2 of the Creative Hustle Podcast! Join us as we dig through the rubble of what was once America, discuss business and personal goal setting for 2018, and the glory of Mariah Carey. Advice, Laughter, and Love await you this season. Subscribe today!

On this episode Aaron and Hassan discuss the importance of creating and a cohesive and professional digital presence. They'll take a deep dive on: Brand Identity
 ◦ Why having a cohesive digital presence is important
 ◦ Social Media vs Your Website
 ◦ What your content says to your customer
 ◦ Why your digital storefront can be more important than your actual offering.
 Visual Brand Value ◦ The Cost of looking legit 
 ◦ Using the proper formats 
 ◦ Design & Style: The politics of aesthetics LOVE LETTERS:
 Charlotte Cho, "The Little Book of Skincare" http://a.co/3lfPv3R www.sokoglam.com Phoebe Waller-Bridge, "Flea Bag" http://a.co/6H60ST3 Resources from the hosts: Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” Halloween Edition October 11 - 31 Only! Tickets Now On Sale Join us for this Paranormal Experience! Use code: CREATIVE for a discount on all tickets. www.knock3xs.com The About Face 3 Step System is here and your face is more than ready.
Transform your skin and yo

In This Episode, Aaron & Hassan discuss the science of collaboration and how to create the best results for yourself and your collaborators. Today we cover: 
• Why networking is invaluable for business and how it is the bridge to collaboration. • Why knowing and respecting your competitors is a strategy for long term growth. • The distinction between joint ventures and sponsorships. • Creating the possibility of collaboration and the best way to approach people you admire. • How to vet potential partners and ensure the collaboration is beneficial for all parties. • Defining roles and responsibilities and maintaining a sense of transparency. LOVE LETTERS: 
Bobby Newberry
 (Recording artist/choreographer) Youtube: https://www.youtube.com/channel/UCu4_CkWwvToBbVxri7bqNgA Soundcloud/Instagram/Twitter: @Bobbynewberry “Insecure”- Available on HBO Go Issa Rae Productions: https://www.youtube.com/user/actingrl112 Episodes engineered and produced by Gordon Palagi. Resources from the hosts: Aaron’s latest produc

In This Episode, Aaron & Hassan unpack why your self worth is directly related to how you run and scale your business. Today we cover: • Low self worth and it's root causes. • How adding value to other people and learning new skills creates more confidence and eventually, worth. • Why mastering skills and staying in action is vital to personal growth. • Knowing the value of your goods/services, and how to price accordingly. • How not knowing your numbers can destroy you from the inside out. • Market Perception: What to take into consideration, when. LOVE LETTERS: Instant Pot www.instantpot.com 1984 on Broadway www.revisedtruth.com Episodes engineered and produced by Gordon Palagi. Resources from the hosts: Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” Halloween Edition October 11 - 31 Only! Tickets Now On Sale Join us for this Paranormal Experience! Use code: CREATIVE for a discount on all tickets. www.knock3xs.com Get your beauty

In This Episode, Aaron & Hassan Discuss The Reality of Making Those Tough Choices with your company/business. They unpack the following topics: • Maintaining the health of your company • The long term benefit of making a hard choice • Why NOT making a choice is making a choice • Mercenary Vs Missionary Mindset • Artistry vs Business aka Masturbation vs Communication • Being of Service to Your Audience LOVE LETTERS: 1000 Black Girl Books: http://grassrootscommunityfoundation.org/1000-black-girl-books-resource-guide/ Natasha, Pierre & the Great Comet of 1812: http://greatcometbroadway.com/ Episodes engineered and produced by Gordon Palagi. Resources from the hosts: Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” Halloween Edition October 11 - 31 Only! Tickets Now On Sale Join us for this Paranormal Experience! Use code: CREATIVE for a discount on all tickets. www.knock3xs.com Get your beauty on with Hassan's latest products: Transform your skin and your life a

This episode in conjunction with EFNIKS Media's "Audio" theme, we're talking Music! This week we cover: How music is the blueprint for our respective businesses What influences your musical tastes and the tribalism of genres All the bops we were listening to as baby brown queens The Female artist revolution of the 90's-00's from folk to pop The politics of being a gay musician The invisible power of music in movies RuPaul's extensive rule defying catalog LOVE LETTERS: RuPaul: www.rupaul.com The Profit: http://www.cnbc.com/the-profit/ Episodes engineered and produced by Gordon Palagi. Resources from the hosts: Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: CREATIVE for a discount on all tickets. www.knock3xs.com Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order

On this week's show we cover: The enduring legacy of celebrity makeup artist Kevyn Aucoin The origins of the Pride march, and why it's more than just a parade How to avoid corporate "rainbow washing" during Pride season How two of the biggest films centered around drag ("Priscilla: Queen of the Desert" and "Too Wong Foo, Thanks For Everything Julie Newmar" opened the door to drag in mainstream media LOVE LETTERS: "Eastside Sushi" available for streaming on Netflix, Amazon, and itunes. Pure For Men: www.pureformen.com Episodes engineered and produced by Gordon Palagi. Resources from the hosts: Learn more about the upcoming Kevyn Aucoin documentary here: http://www.newnownext.com/kevyn-aucoin-beauty-and-the-beast-in-me/06/2017/ Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: CREATIVE for a discount on all tickets. www.knock3xs.com Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first orde

The Invisible Korean, with Marja Vongerichten Celebrity chef and star of the “Kimchi Chronicles” Marja Vongerichten joins us and walks through her life and recipe for success. In this episode we cover: Marja’s adoption and how being Black and Korean shaped her worldview Growing up as a creative and discovering her true passions Why she had to “rent” a white person to get her show made The impact of being married to world renowned chef Jean Georges Bridging cultural divides with food Her connection to celebrities like Hugh Jackman, Dave Chapelle, and Heather Graham. More about Marja: Learn more about her PBS Series and her book “The Kimchi Chronicles” here: www.kimchichronicles.tv Follow Marja on Instagram: @marjavongerichten Follow her new food line Marja’s Original: @Marjasorginial Resources from the hosts: Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: CREATIVE for a discount on all tickets. http://poseidontheatrecompany.com/thecoopingth

On this show we unpack: How to maintain your working relationships Why integrity is the backbone of any relationship The truth about nepotism and why you shouldn’t be avoiding it How follow up can be the bedrock of success Knowing the difference between friends and acquaintances How to actively chase your dream and keep your boo happy Why work/life balance is a sexist myth Resources from the hosts: Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: CREATIVE for a discount on all tickets. http://poseidontheatrecompany.com/thecoopingtheory Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order LOVE LETTERS: Learn more about the Musical Theater Factory at https://mtf.nyc/ Watch "The Great British Bake Off" and meet the hosts here: http://www.pbs.org/food/shows/great-british-baking-show/

In this episode: • The importance of creating your own work, especially when it’s slow otherwise • Why a paid media strategy is integral when marketing online • What it means to “produce” vs being a Producer • Why a change in career or title doesn’t mean a warrant a fundamental change of self • When it’s appropriate to crowdfund a venture • Crowdfunding pitfalls to be aware of before going live Resources from the hosts: • Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: creative for a discount on all tickets. http://poseidontheatrecompany.com/thecoopingtheory • Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order

In This Episode: • Why having a survival gig doesn’t make you any less of an artist • How to stay present and pleasant when you don’t want to be there • Why comparison is the thief of joy • Why indulging in your vices to deal with a tough side job is killing your dream • The psychology of toxic coworkers and how to avoid the splash Resources from the hosts: • Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: CREATIVE for a discount on all tickets. http://poseidontheatrecompany.com/thecoopingtheory • Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order

In This Episode: • How you can’t stay motivated if you don’t know exactly what you want in practical terms • Defining success for yourself and how not to fear it • Resilience: Pushing through when you’re going through it • Time management and the difference between “busy” and working • Why mistakes are proof that you’re trying • Why your feelings are not facts Resources from the hosts: • Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” An Immersive Ghost Story. Use code: CREATIVE for a discount on any level of ticket. Visit http://poseidontheatrecompany.com/thecoopingtheory • Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order

Premiere episode! Meet the hosts & learn about their respective projects. Why the Creative Hustle Podcast is needed now & the power of community and enrollment into one's vision. Recorded live in New York City. Produced by Gordon Palagi